Ozone, along with Navicon, automated interaction processes with distributors and pharmacy chains

2021: Automate interactions with distributors and pharmacy chains

OZON, together with Navicon, automated interaction processes with distributors and pharmacy chains. This became known on December 22, 2021.

Two of Navicon's own developments, based on the company's copyright technologies and Microsoft SQL Server 2014 Standard Edition: Navicon Pharma TDC and Navicon Pharma TPM, introduced in the pharmaceutical company, increased its turnover without attracting additional technical and human resources. They helped consolidate and quickly manage secondary sales data from networks and distributors, conduct advanced demand and drain analysis, manage marketing contracts with networks, and evaluate marketing investments.

The project was implemented in two stages. First, the Navicon team implemented the Navicon Pharma TDC solution. It made it possible to consolidate and quickly manage secondary sales data from networks and distributors, to conduct advanced analysis of demand and runoff. During the second phase, the Navicon Pharma TPM solution was introduced. With it, the pharmaceutical company can manage marketing contracts with networks - both standard and improved, unique schemes for the market - and quickly calculate and evaluate marketing investments.

It was important for us to provide specialists with the opportunity to devote themselves to working with partners and engage in more strategic tasks - Navicon solutions reduced the time to compile and analyze data. The introduction of such products today is mandatory for pharmaceutical companies that claim a significant market share in their target segments: without them it is impossible to qualitatively implement innovative sales strategies, "said Irina Gracheva, lead analyst at Ozon.

With the help of comprehensive automation of sales processes, it was possible to support and increase the company's turnover without a significant increase in technical and human resources. The new toolkit fully solves all issues related to sales management, and also allows you to create a basis for the further development of automated business processes.

OZONE is growing rapidly even in a pandemic: new production lines are launched, the product line is expanding and cooperation with pharmacy chains is expanding. Automation of secondary sales and trade marketing will allow the pharmaceutical manufacturer to build more transparent and manageable relationships with partners, which is extremely important at the current stage of business development. In the future, this will lead to a multiple increase in the company's profit and open up new prospects for growth, "emphasizes Evgeny Smirnov, commercial director and partner at Pharma & Healthcare at Navicon.

The plans include further improvement of the strategy for working with partners. It is planned to develop the new IT tools on the already formed and successfully implemented technological base.