Ferrari began selling NFT goods and for this attracted a company from Ukraine

On December 27, 2021, Ferrari announced that it had signed a multi-year agreement with Velas Network to create digital content for its fans in the form of NFT. This agreement will be the first between the racing team and the digital asset industry.

Velas Network will also become the main sponsor of the Ferrari Esports Series, an online series participating in the F1 Esports Series, the official digital championship in which all teams participating in the FIA ​ ​ Formula 1 World Championship participate.

Ferrari began selling NFT goods and for this attracted a company from Ukraine

According to an official press release, the famous sports car manufacturer in collaboration with Velas Network AG created digital collectibles for fans.

Velas Network is a Swiss technology company founded in 2019 by cryptobusinessemen and CoinPayments founder Alex Alexandrov. A Swiss startup with an office in Kiev is developing an ecosystem of blockchains for intelligent contracts and decentralized applications (dApps) with a consensus mechanism based on AI.

The Velas statement describes as a large company in the digital asset and blockchain industry, and emphasizes the startup's emphasis on non-financial tokens (NFT):

Being a global player in the blockchain and NFT sector, Velas distinguished itself with the performance and innovation of its services, as well as its technological leadership - characteristics that combine it with the Maranello team.

Mattia Binotto, general manager of Scuderia Ferrari, noted that the company chose Velas as one of its premium partners, as the companies share such values ​ ​ as innovation and productivity of technologically advanced products and services.

Farhad Shagulyamov, co-founder and CEO of Velas, said it was natural for the company to collaborate with "another symbol of excellence that Ferrari is":

Velas presented an innovative variety of innovative technologies in the blockchain and related products, which will now be demonstrated at the top of motorsport, "he said.[1]

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