Heineken (United Heineken Breweries) (Microsoft Power BI)

2022: Implementation of BI module to improve efficiency of field teams

On February 8, 2022, the company Navicon announced that the company Heineken Russia had introduced a BI module to increase the efficiency of field teams.

With the help of analytical tools based on Microsoft Power BI, the company will be able to obtain operational data to analyze and improve the performance of field teams throughout the country.

Heineken is one of the major producers, brewing products a major producer of cider in. Russia At the beginning of February 2022, the company cooperates closely with the market participants IT to introduce relevant solutions and increase efficiency. digital transformation

The effective work of sales representatives plays a big role in the business development of the Russian division of HEINEKEN. Field teams have various KPIs: the number of points visited, the quality of these points, the quality of the layout, the operation of the refrigeration equipment and other indicators that need to be observed and analyzed. To improve operational efficiency, the company decided to transfer work with data to a single analytical framework, and implement new BI tools to process this information. They were built on a stack of Microsoft tools, in particular, SQL Server and local Power BI.

The peculiarity of the project was that future users of reports work throughout the country - from Kaliningrad to Vladivostok - and, accordingly, in different time zones. For example, in one of them, the day is already over, in the other it begins, and by then all the data of the first time zone must be processed and available for the second. Therefore, the requirements for the duration of preparing data and reports that needed to be taken into account when implementing a digital solution were quite stringent.

"The development of the company, especially in unstable times, is possible only with the support of data. The new analytical module will allow us to bring the quality management of work in retail outlets to a new level. With the help of mobile analytics, the company and teams can independently track the achievement of the necessary indicators and goals, see the history of interaction with a specific outlet and manage its potential, monitor the fulfillment of contract conditions by networks, "comments Vladimir Bolotin, BI systems development manager, HEINEKEN in Russia.

The project was implemented with the support of the Navicon system integrator. Maxim Ozerov, Director of Pharma & FMCG Projects at Navicon, noted that in order to quickly prepare reports, work was carried out to optimize calculations taking into account the geography and quantitative representation of teams to maintain high speed and performance of the analytical system.

Now HEINEKEN is also open to cooperation in the field of information technology and continues to look for solutions aimed at increasing efficiency. On the accelerator's website, digital.heineken.ru companies can talk about their product, demonstrate its value for the HEINEKEN business in a pilot project and get the opportunity to scale.