The mission of the HiPO is to support the consumer in an effort to improve the quality of life and unlock their potential. For this, the platform of the online store contains expert materials on psychology, health and medicine, guides and guides to wellness areas, as well as useful products and services: beauty boxes, cosmetics and perfumes, clothes, gadgets, travel accessories, books, home goods, subscriptions to self-development courses, meditation and yoga.
Assets
The HiPO project (short for High Potentials) for February 2022 combines:
- online store,
- expert media and
- a community of like-minded people who share their experience and knowledge with readers.
The community of HiPO was joined by 130 opinion leaders (including Joe Dispenza, Natalya Osmann, Sati Casanova, Gregg Braden) with a total coverage of more than 14 million subscribers.
History
2019: Sofia Koffmann launches HiPO
HiPO was launched in 2019 and became the first Russian online media with a focus on wellness. Before the launch of the project, the founder and CEO of the HiPO, Sofia Koffmann, for 10 years led the direction of the Tom Tailor brand in Eastern Europe and the CIS countries. She developed the brand from scratch to a large chain of 140 stores with a turnover of more than 50 million euros. In 2022, Sofia is responsible for transforming the Marc O'Polo brand in Russia.
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