"TD "marshal" increases sales using "1C:CRM"

The Marshal trading house completed automation on the basis of the solution "1C:CRM" on the 1C:Enterprise 8 platform. The project is executed by 1C-Rarus company.

Earlier in the work the company already used the 1C: Trade Management 8 trading system, however need for expansion of functionality on work with clients and the analysis of a marketing activity appeared over time.

Implementation of the CRM system allowed to ensure functioning in the unified information system in which all data which are earlier saved up in the trading system are saved and available and also to quickly train employees in new CRM functionality due to preserving of the 1C:Enterprise 8 interface, usual for them, thereby considerably having reduced implementation term.

Main objectives of a realiztion of the CRM project in the company:

• Formation of the single database of clients, partners and suppliers with expanded analytics;
• Tracking of efficiency of sales managers and other staff of the company;
• Formalization and optimization of interaction of divisions of the company;
• Tracking of efficiency of marketing campaigns, advertizing and PR.

The customer got the following advantages in an automation project deliverable:

Increase in a customer loyalty and quality of their service:

• The uniform information base of clients is created. Processes of collecting and information storage about clients are unified.
• A system provides quick search of information on the client, including, the history of relationship that allowed to accelerate customer service twice.
• High quality of customer service even in case of replacement of the manager on an etiology, a holiday or dismissal, thanks to availability of information on the previous arrangements and transactions is provided.
• Fixing of complaints in a system allows to sort and eliminate complaints of clients in time, to thereby increase service quality and a customer loyalty.

Increase in employee performance:

• The single automated system of the reporting and motivation of sales managers on the basis of data of the CRM system is created.
• The guaranteed information exchange in the company between employees and divisions is provided that excluded the facts of loss of requests and delays in delivery of products to clients.
• The company management can always quickly control execution of instructions.

Increase in efficiency of a marketing activity:

• Regular informing clients on products and company services using corporate electronic mailing and telemarketing is organized.
• Efficiency analysis of advertizing in qualitative and quantitative cuts, calculation of ROI of marketing is made.

Sales process acceleration:

• The analysis of "interests" of clients and the reasons of failure of transactions is kept.
• Preparation of commercial offers is accelerated using the CRM system by 4 times.

As a result of implementation of the CRM system labor productivity of employees considerably increased, the performing discipline increased, the facts of loss of requests of clients and delays in delivery of products to clients of the company are excluded. The transparency of work of each employee is provided. The management of Trading house notes sales increase by 1.5 times.