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Project

AliExpress integrated its API with the Jivo chat platform

Customers: AliExpress Russia

Housing and public utilities, service and household services

Product: Jivo (formerly JivoSite)

Project date: 2021/07  - 2022/01

2022: Using the Jivo Chat Platform

Now sellers will AliExpress be able to receive notifications about messages from buyers and respond to them in Jivo, a platform for communicating with customers in Russia. The company AliExpress announced this on February 24, 2022. This opportunity was created through integration with the updated marketplace API.

AliExpress gives sellers and buyers all opportunities to communicate: users can AliExpress contact sellers at any time by asking a question in the product card or sending a personal message on the platform (clarify the invoice, properties, delivery dates and other questions). To help customers decide to buy and leave a pleasant impression on themselves, sellers try not to pull the answer. Until now, to do this, it was necessary to periodically check incoming messages in the seller's personal account. This is convenient for those for whom AliExpress is the only sales channel. And those sellers who develop multiple channels can use Jivo to receive and process requests from customers from different sources in the same window - the application or the web version of Jivo.

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A distinctive feature AliExpress that we do not put a wall between the seller and the buyer - sellers can directly communicate with buyers by phone or, more often, in messages. According to our data, if the seller does not ignore the messages and quickly responds, conversion to the order increases by 26%, "said German Weimer, head of the sales platform development department AliExpress Russia. - As our survey showed, only one in three sellers has a dedicated staff to work with customers: many representatives of small businesses communicate with customers on their own. For the convenience of those who sell not only on AliExpress, but also in other channels, and want to keep the service at a high level, we have created a special API that is used in the Jivo service and helps our sellers quickly advise their customers with AliExpress.
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The initial version of Jivo is available to all sellers AliExpress for free: it is enough to receive messages and respond to them. You can use paid versions for automation. With them, sellers can, for example, set up instant answering, connect chat bots, distribute questions to departments and monitor the quality of answers. To connect your account AliExpress to a chat platform, sellers need to copy a token from their personal account and add it to the Jivo app.

Jivo is not the first service that allows a seller to AliExpress receive messages from buyers outside the personal marketplace. In particular, the XWAY company has a similar decision - the operational partner who conducts many shops on AliExpress and also the popular Customer Relationship Management System of amoCRM.