Kakurkina Elvira Kurbanovna

Kakurkina Elvira Kurbanovna

Biography

She worked at Auchan, where she was responsible for the procurement group in the direction of Toys, Stationery, Sports, Textiles.

In 2017, she joined the Detsky Mir team. She served as director of the department of goods for newborns, as well as commercial director of Detsky Mir in Kazakhstan and Belarus.

2022: Commercial Director for Consumer Goods and Member of the Management Board of Detsky Mir

On April 6, 2022, Detsky Mir Group of Companies announced the appointment of Elvira Kakurkina as Commercial Director for Consumer Goods and a member of the Board of Detsky Mir Group of Companies.

Elvira is responsible for purchasing and assortment management, developing category development strategies, defining assortment policies, pricing and promotions, as well as increasing the market share of a number of categories: "Products for newborns" (food, diapers, large equipment, hygiene), "Toys," "Sport" and "Stationery." Elvira replaced Konstantin Frischberg in this position and officially took office on April 1, 2022.

First of all, I would like to thank Konstantin Frischberg for his work and significant contribution to the development of the Company. The commercial department's team faces even more ambitious challenges. I am sure that Elvira's managerial competencies will allow you to quickly respond to current changes, offer effective solutions, as well as improve market positions, "commented Maria Davydova, General Director of Detsky Mir Group .