DOMELI / Microsoft Dynamics CRM recruitment agency for management of personnel recruitment 2

The DOMELI recruitment agency was created in 2005 and now specializes in provision of services on selection of professional service staff for the house: nurses, governesses, tutors, housemaids, maids, cooks, drivers, nurses and other specialties.

Competences of the agency in addition to search, selection and testing of applicants include also providing services in training, psychological preparation and advanced training of house personnel, unique in the market. Now the agency actively works on creation based on DOMELI'S KA of professional training center for training of house personnel on different specialties.

Distinctive feature of the procedure of search and selection of applicants in DOMELI'S KA is strictly differentiated approach to work with clients: in the agency own grid of skill levels of candidates and the system of multilevel testing including assessment of professional qualities, psychological capabilities, experience and also purity of medical and legal documents is developed.

Earlier in DOMELI'S KA for information support of work of managers and company management standard office applications of Microsoft were used. But as regulations of work of the agency and the operating procedures of search and selection of personnel demand from managers of processing of a huge number of information (only on each applicant in KA DOMELI collect and analyze data more than by 100 parameters), was rather difficult and labor-consuming to support by means of Microsoft Access the necessary quality level and efficiency of works.

Use only of office applications could not provide carrying out operational monitoring of the closed vacancies, current agreements and offers on open vacancies that in turn complicated control of activity of managers and general management by work of the agency.

Besides the lack of the unified information system in which all information on orders, agreements and open vacancies would be stored did not allow to synchronize properly work of client and financial services.

For the purpose of simplification of work of managers of the agency and increase in efficiency of operational and strategic management the management of DOMELI made the decision to refuse use of standard office applications of Microsoft for benefit of the specialized software product for customer relationship management – Microsoft Dynamics CRM.

"Two years ago we entered the highly competitive market of personnel services of Moscow with the offer of exclusive services for the most exacting clients, and were not mistaken - high quality of personnel recruitment is sharply demanded in the market. However for business development we need to improve work methods, both with personnel, and with clients, and, by our estimates, the CRM system will allow to improve service quality and to increase efficiency of the agency".

The management of KA of DOMELI unambiguously determined the choice of the CRM system for benefit of Microsoft Dynamics CRM as the having exhaustive functionality for the solution of all of the problems of control automation facing the agency by customer relations – employers and applicants.

One of CRM system selection terms for DOMELI'S KA was the convenience of work of users and quick start of a system in work therefore the friendly Microsoft Dynamics CRM interface became one more advantage of the CRM system of Microsoft.

Besides possibilities of Microsoft Dynamics CRM allow to increase and expand with ease functionality of a system taking into account emergence of new business needs and implementation of more perfect technologies of work. For DOMELI, the young and growing company, it was very important to implement such CRM system which could provide and keep development of the company at the level of information technologies.

As the partner in CRM consulting and implementation of Microsoft Dynamics CRM by the management of KA of DOMELI the NORBIT company in which asset at that time there were more than 15 successful projects of automation in the field of sales and marketing was selected. Besides NORBIT offered to DOMELI'S KA the most advantageous conditions of development and deployment of the CRM system on the basis of Microsoft Dynamics CRM.

The CRM system of KA of DOMELI includes both standard opportunities of Microsoft Dynamics CRM, and the specialized settings and developments executed according to logic of business processes of the agency.

The functional structure of the CRM system covers:

1. Management of the relations with applicants:
• Maintaining detailed information on applicants.
• Maintaining electronic archive of photos of candidates with a binding to general information of the applicant.
• Reflection of data on structure and members of families of candidates for vacancies.
• Accounting of duration of an experience of candidates with breakdown by separate work locations.
• Fixing of information on skills of candidates.
• Implementation of special services for automatic quarterly recalculation of age of applicants and members of their families.
• Implementation of several printed forms of the summary.
• Automatic change of the status of the applicant in case of his inclusion in the list of potential candidates on an open vacancy, employment or a deviation of his candidate.

2. Managements of client orders for search and personnel recruitment:
• Maintaining in electronic form the list of obligations for each open vacancy with a binding to client orders.
• A possibility of marking and separate display of the candidates making the offer on open vacancies.
• Implementation of several printed forms of client orders and possibility of group printing of orders.

3. Management of a contracted work:
• Maintaining detailed information on client contracts.
• The automatic check of date of end of agreements and their transfer to the status completed after validity period.
• Automatic translation of the employee in base of free candidates in case of cancellation of the agreement.
• Control of carrying out payment under agreements.

4. Automation of management transactions:
• Ensuring single information input and sale of the mechanism of automatic substitution of the data which are stored in a system in case of need their reuse during the work with client orders and base of employers.
• Implementation of several automated business rules during the work with agreements, clients and orders.

"The implementation project of Microsoft Dynamics CRM is interesting to the DOMELI recruitment agency by the industry accent. The CRM system is used in the company not only for automation of commercial work and support of sales, but also for automation of operating activities: for search, assessment and staff recruitment".

In total in the CRM system of KA of DOMELI about 35 users of commercial and administrative departments and also company management work.

In DOMELI'S KA it is possible to carry to number of the most significant project deliverables of implementation of Microsoft Dynamics CRM:

• business process optimization on personnel recruitment due to ensuring storage in electronic form the complete information on applicants, including photos, biographical particulars, skill levels, data on skills and experience - in total more than 100 parameters;
• decrease in labor input of work with base of applicants due to setup of instruments of quick search by necessary parameters and implementations of instruments of automatic marking of the applicants making the offer for open vacancies;
• simplification of work of managers due to automatic updating of necessary actions and tasks on the basis of the configured business rules;
• increase in efficiency of information exchange of commercial and financial departments at the expense of an open information access of vacancies, orders, the existing offers and agreements;
• gain of control of work of managers due to development of report forms;
• gain of centralized operation due to creation of the single database of all addresses, offers, vacancies and agreements and the automated monitoring of work of managers.

"Implementation in the agency of the CRM system allowed us to offer clients – to increase the new level of service efficiency of order processing, accuracy of an execution of agreements and other documentation. It is very important that we could achieve simplification of the most labor-consuming section of our work – selection of personnel on client vacancies. We calculate that creation of own CRM system will help us to feel most comfortably in the market of personnel services, developing competitive advantages of the company and increasing profitability of business".

Further development of the CRM system of KA of DOMELI can be implemented due to setup of automatic import of data from the scanner in the CRM system and integration of Microsoft Dynamics CRM with the IP telephony of AVAYA that in turn will allow to simplify processing and information storage about applicants, will provide effective routing of incoming calls and will increase efficiency and efficiency of customer service.

The NORBIT company presents the leading examination on development and deployment of CRM solutions on the basis of the Microsoft Dynamics CRM software product at the Russian market of CRM. The NORBIT is the only Russian Microsoft partner having the status Premium Partner in the Microsoft Dynamics CRM direction and the winner of competition of Microsoft Dynamics CRM Awards 2007-2008 "5 Stars".

In a company asset three largest implementations of Microsoft Dynamics CRM in Russia - VSK Insurance House, the Energy balance group and Afisha company and also industry CRM projects for the leading players of the Russian business: LANIT group, Alpina Business of Axle Boxes Publishing house, CITY-FM and Relax FM radio stations, KA of "DOMELI" and others.

Industry CRM competences of the company are concentrated in the industries information technologies, personnel services, insurance, power, trade and distribution, publishing and media industry. Specialists of NORBIT company also have experience of design and implementation of information CRM solutions for the trading and distribution companies, the investment and financial sector, telecommunication companies, advertizing agencies, realtor business and car dealers.