MTS began serving customers in salons using VisionLabs biometric technologies

2022: Biometric Identification Launch

PJSC MTS"" the Russian a company providing digital, media telecommunication and services, launched technologies in MTS salons to computer vision VisionLabs serve customers without presenting an identity card. by Biometric authentication person, which is implemented Russian cellular retail for the first time, will increase the security of service, make it faster and more convenient. This was announced by VisionLabs on April 14, 2022.

The updated service is based on the LUNA computer vision platform developed by VisionLabs. To confirm the identity, the client just needs to look at the webcam in the MTS salon. The system fixes the face, selects the best frame and extracts a biometric template from the image, and then compares it with the existing database. If a match is found, the operation will be approved.   To use the passport-free service, the subscriber, after providing his written consent, must take a picture in the MTS salon - enter a digital "cast" of his face into the MTS Biometric Identification Platform. After that, the client can safely and quickly use all available services without presenting an identity document: change the number, SIM-card, tariff plans, connect and disconnect services, conduct other operations.

VisionLabs has accumulated a lot of expertise on introducing innovations business processes into customers. We have implemented a number of projects with customer service for biometrics in retail, as well as financial,,. transport industrial industries Such solutions have proven their effectiveness more than once: they help to increase customer loyalty and bring service to a fundamentally different level. By mid-April 2022, one of the main requests of the market is to ensure the simplest and most understandable process of obtaining services, without losing their quality and security. The introduction of computer vision technologies allows this to be implemented and increase customer satisfaction, added VisionLabs CEO Dmitry Markov.

MTS has competencies in the field of artificial intelligence, introducing promising technologies and commercial solutions in the field of biometrics and video analytics. The launch of the computer vision platform in our retail is another step to ensure comfortable, safe and seamless identification of customers within the framework of MTS ecosystem services. Already in April 2022, this will save the time of our customers, and in the future - to realize the possibility of remote service from anywhere in the world, noted by Inessa Galaktionova, First Vice President for Telecommunications Business of MTS.