SEO - Search engine optimization at a website development stage

If you think that SEO begins after development of the website, you are mistaken. Already during development of the website it is possible to make some things which at least will simplify then life optimizers and as at most will allow to advance the website on low-frequency requests without additional costs in the future. Here what we do already at a website development stage:

1) For the websites on Bitrix: At a development stage on the website the SEO module developed, jointly will be installed to 1C Bitrix with leading manufacturer of SEO of software the company "Auchans and partners", allowing to analyze visibility of the website, density of a key word, website positions in search systems, TITs, PR and other indicators.

2) For Boards, Online stores and portals: The script providing automatic filling of meta tags will be created: keywords, description, alt of pictures of goods and also title and h1 on all pages of directories. These parameters will undertake from a description of goods, the name of the producer, category and subcategories of goods. It will allow without additional efforts to advance the website on low-frequency requests.

3) For any websites: The addresses of pages will form by the principle of the person of clear URL (CNC) with preserving of enclosure at 3 levels.

Example:
http://www.xxx.ru/bumaga/dly_printera/xerox.html
the page is in category "Paper", the subsection "For the Printer", goods - Paper of Copier.

4) For Boards, Online stores and portals: If necessary "Server Yandex" will be set. This module will allow to perform internal operational indexation of pages. Thanks to it search of goods in a key word will happen by means of the search system "Yandex" and not only on the goods indexed by Yandex but also on all to goods which are in base

It is very important for portals, boards and online stores which often and quickly change information on the website, for example, add goods. If to deliver on the website normal search in the website based on xml, he will look for only on the pages indexed by Yandex that is not interesting to search of new fresh goods and materials. Yandex the server itself is indexed by the website and thus issue of search in the website always complete.

5) Imposition. Often maker-ups, doing the website, do not think of some things, important for SEO. So, they can actively use headings h1-h6, the strong tag for a design design of a template that is not acceptable. Often maker-ups do not think of ease of HTML of the code, do not take out a design of fonts in CSS. Pages turn out heavy, the robot spends a lot of time for work with it, the % of indexation of the website decreases. Still a popular error - gains of type<b> or strong in headings that in general is very bad.

At the same time, all these and many other errors are not visible on the website to the client and users, disturb only the robot of the search system.

We are engaged in SEO therefore we know how imposition not to spoil (that often occurs at those maker-ups who do not know anything about SEO), and to improve SEO results in the future.

6) Setup of server headings<Last modified>.

This parameter is responsible for the correct dialog of the server with the search robot. When the robot comes to the website not for the first time, it does not check the page at once, and asks a question to the server: Whether "There were changes on the page from the moment of my last arrival?", if receives affirmative answer, begins check if negative, leaves (or does check).

If the page appeared despite affirmative answer about changes (200 - OK) not changed, the robot falls apart and does to the website "-".

Such situation results from incorrect setup of headings of the server. As a result the robot cannot construct the diagram of visit of the website as knows that he obtains malformed data about changes on the website and starts running very seldom. For portals and online stores is just accident.

7) Installation and setup of ekaunt of control of indexation on the Yandex My Websites and Google web master projects.

8) If you advanced successfully old website, we will transfer whenever possible old URL, tags, relinking and content to the new website. Partially it will help to save results after start of the new website.

9) Development of site map and robot.txt

10) Correct internal relinking. Internal relinking gives to the robot an idea of what pages are important, popular in your opinion (as owner of the website). The weight of such pages increases. During creation of the internal link it is important to specify link title which should correspond to title of the page on which the link and to its contents conducts.

11) Management of Java script. The robot does not pass on scripts, only sendings therefore when developing the website it is necessary to do important transitions on the website based on normal links, but not scripts

12) Text editor. It is important to set such text editor at the engine which will correctly allow to process pictures and links: put alt, title, description.

13) Title, Keywords, description. Important that the engine allowed to specify during creation of the page for it tags: Title, Keywords, description, strong h1-h6,