SEO - Search engine optimization

The reasons for which the website yet not on the first places in Yandex or Google, can be quite a lot. Let's understand together what prevents your website to bypass competitors right now and to locate firmly in the TOP?

Bad technical setup

In the course of creation of the website, the programmer writes separate modules, pages and scripts. But for effective promotion in TOP, the website needs thin setup of all elements which can influence ranging of the website searching. Therefore first of all pay attention and correct errors in the next technical moments:

• display of the website in all browsers should be identical,
• pages of the website should be loaded not longer 1.5-3 seconds everyone,
• the website should be loaded in correct coding,
• the pages, necessary for promotion, should not be in the tag<NOINDEX> (which interferes with indexation),
• meta-tags on the website should be registered,
• pages of the website should have no doubles, on the website there should not be empty pages (it strongly affects behavior of the user),
• check correctness of answers of the server for standard requests and correctness of processing of error 404.

The website is not optimized or optimized poor

Trusted in freelancers or the unknown company which promised 3 kilograms of optimization and a bunch of promotion as a gift? High-quality optimization is a laborious work with attention to parts, specialists are worth trusting it. Internal optimization directly and considerably influences ranging of the website. Therefore we check:

• links to missing documents and pages, we delete these links or we register new;
• if there is no site map, then create it in XML and HTML formats;
• availability of the robots.txt file (in it to search robots commands are given – what parts of the website to index and what are not present) if it is absent, we register;
• distribution of key requests by suitable pages. For each page 5-10 words or phrases according to which this page can be found then in search should be stated in meta-tags;
• we check existence of the registered meta-tags and their contents – Title, Keywords, Description, H1, H2.

The website is not advanced

If your website was optimized, advanced, and then for some reason ceased to be advanced, then the achieved results of works still will hold the website afloat some time. But later few months competitors will begin to bypass you, algorithms of search systems will change and the website will leave quicker and quicker on distant pages of search issue to which the user usually does not dolistyvat.

How to be? It is necessary to advance the website.

Resources which do not move ahead and nevertheless are in a top, it is not enough and most often it is the regional, uzkotematichesky information (not selling) websites precisely answering with the pages rare, verbose, specific questions of users. For example, "independent replacement of the front bridge by skoda". If you sell plastic windows in St. Petersburg, then optimization is necessary to you absolutely precisely.

Here the list of factors which can deprive your website of love of searchers:

1. Bad technical setup,

2. The website is not optimized or optimized poor,

3. The website is not advanced,

The website is obsolete, overloaded or is not interesting

The website exists several years, it was systematically developed, added sections and functionality, but the critical moment came. The resource became too bulky, with difficult multilevel architecture, a heap of broken links and tangled navigation. Both the user, and owners of the website hardly understand as where he is located on the website and where keep links.

What to tell about search systems at which certain time is allowed for indexation of each website. The search robot indexing the website came, got lost and left from the website, without having added to the index of new pages.

In a situation with such websites first of all users as they leave strongly suffer, without having received the desirable (interesting, necessary content, convenient services). Also owners of the website suffer, missing the requests and orders which are often attracted on the website with paid methods.

In that case, it is necessary to remake the website, to delete unnecessary, to simplify difficult.

Competitors with big budgets densely located in the TOP

The large companies are ready to invest in advertizing, promotion and to use a maximum of opportunities of advertizing, both paid, and free. Fight from discharge "at whom is more budget", usually comes to an end together with the budget of one of competitors.

Not to get to this trap, but at the same time to be in the TOP on target requests, select other requests for promotion. Good conversion is given mid-frequency and low-frequency (in other words, requests on which the user looks for less often, but they describe more precisely what the user wants to find and more precisely correspond to your subject).

Not qualitative hosting

Surprisingly, but problems with a hosting directly influence not only your positions in the TOP, but also in general on finding of your website in the index of search systems (in base of pages which the search system knows on your website and can issue to the user searching).

First, very important parameter is the speed of work of the website which is determined by response time of the server. If pages of your website open with a delay – that the search robot and the user can not wait until everything is loaded, and will leave on other website.

Secondly, stable work of a hosting is very important. If the website periodically "falls off", ceases to open, gives error messages instead of pages, it speaks about problems with a hosting. They are fraught that the search robot who indexes the website, in one-two unfortunate attempts to visit the website, can delete those pages of your website on which he tried to come from the index, but could not. On returning these pages to base of the search system and to search, days and weeks can be necessary.

Do not risk, trusting in free hostings with unstable work. Select a hoster according to the recommendations of professionals or according to reviews from the Internet. Usually, a problem hoster it is possible to calculate already at a choice stage, about it dissatisfied clients will always write.

Age of the domain

Search systems have several filters which eliminate the young websites. It means what within one or two months after creation of the website can be observed that pages of the website are indexed, but on visible places in issue the website did not appear.

Business just in website youth which is determined by searchers by age of the domain. In such situation, the first option is to wait when searchers cease to consider the website young (of a month before half a year). The second option - to redeem other domain registered a few years ago. But it is necessary to know that not at all domains good history which can affect also your website.

Usability

The convenience of use or usability, is extremely important: visitors of a resource want to see the intuitive website with logical architecture. To index all new pages of the website, search systems need accurate, clear structure, simple navigation and a site map too.

Even if your website incredibly beautiful, fashionable, is made in studio at professionals, do not forget to test it on convenience of use. If on it the person gets confused, then and it will be difficult to robot of search systems to understand it. So, and it will not be simple to get to TOP to the website.

The website is not updated

The websites for people (which are very much loved by searchers) are convenient, clear, are often updated and give users useful information. Perhaps, your website was such too, but now they have nobody to be engaged and the latest news are a congratulation happy New Year to biennial prescription.

For several months everything can exchange not only in life, but also searching. Therefore for success in promotion, it is necessary to update the website, to add new pages, to update news, articles, price lists, other useful information.

The websites which "stiffened" in the development are not interesting to robots of search systems which look for all on the Internet most is fresher that it is possible to index and show to users searching.

The website is under filters or in "bath" at search systems

The sad picture is observed at the websites which fell under sanctions of search systems. There are very many filters, but if you have a good website for people which always moved ahead by white methods, then you, most likely, for the website have nothing to be afraid.

Search systems can impose on the websites different types of sanctions – from a pessimization (lowering of positions) searching before "ban" (an exception of the index of search systems). It is a difficult situation which requires the analysis of the reasons and long laborious actions for their correction. Even if your website got under the filter, all is adjustable, it is enough to find out that they were not pleasant to the search system and to work on these factors.