XCom-Shop uses graphics from neural network

2022: Using graphics from the neural network

The XCOM-SHOP online store, part of the X-Com Group of Companies, has become an online trading platform using graphic elements created by the MidJourney self-learning neural network in business practice. X-Com announced this on August 3, 2022.

This tool made it possible to reduce the load on full-time designers multiple times, directing their efforts to the implementation of strategically important projects. With its help, a number of banners were obtained for key sections of the store, visual elements for posts in social network publics and email messages. And in the near future, the use of the neural network will be scaled up to all structural divisions of the Group.

MidJourney presents a neural network designed to generate graphic content based on text descriptions of desired images. The network is trained on millions of ready-made text-image pairs and is capable of creating very high-quality and realistic images that are practically indistinguishable from the works of professional artists or designers. The process of creating images takes minutes. For example, how MidJourney algorithms see the future of XCOM-SHOP:

Along with creating pictures, the neural network is able to modify the existing images of users in accordance with their wishes. Many different settings, color filters and the ability to carefully think about the style of the image are available to users. In the generation process, data obtained from search engines are widely used.