| Developers: | Lexie Hearing |
| Date of the premiere of the system: | July 2022 |
| Branches: | Pharmaceuticals, Medicine, Healthcare |
2022: Announcement of Lexie B1 hearing aids
Lexie Hearing and Bose announced on July 27, 2022, a collaboration to introduce the Bose self-adjusting hearing aid technology into the Lexie product line.
The new Lexie B1 hearing aids use Bose technology, allowing users to self-configure, program and manage their hearing aids with clinically validated, audiologically qualitative results without requiring a doctor's visit, hearing test or prescription.
 | We chose Lexie Hearing as a partner to further spread our cutting-edge technology because our overall mission is to make hearing aids more affordable and affordable. Their understanding of the complex, regulated hearing aid market and ability to reach more than millions of people who suffer hearing loss today was also critical to our decision, Nick Smith, vice president of strategy and business development at Bose, said in a news release. Bose remains committed to developing technologies and innovative solutions that improve people's perception of the world around them. |  |
SoundControl hearing aids will no longer be manufactured or sold as a result of the new partnership, according to the release. The company will continue to support customers who have previously purchased this product.
The Bose-enabled Lexie B1 hearing aids will cost $899, which the company says is only a fraction of the cost of most traditional hearing aids.
| | This partnership with Bose represents an exciting development for Lexie Hearing and its drive to make hearing education accessible to everyone and everywhere, "said Lexie Hearing and hearX Group founder and CEO Nick Klopper. The Bose-enabled Lexie B1 hearing aids are one of the most revolutionary devices of their kind, combining convenience and customer service with Bose's innovative self-tuning and personalisation technology. By offering such high-quality products, especially as the FDA prepares to allow the sale of over-the-counter hearing aids as early as 2022, we will empower more people to control their hearing[1] | |
Notes
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