Bose

History

2023: The release of 1 million subwoofers that for no reason light up

At the end of June 2023, Bose recalls more than 1 million subwoofers, which were part of the home theater systems Acoustimass, Lifestyle and Companion. Read more here.

2021: Blocking ransomware virus attack

At the end of May 2021, the online publication Bleeping Computer reported an attempt to hack the Bose sound equipment manufacturer using a ransomware virus. In a notification letter filed with the New Hampshire attorney general's office, Bose reported a "sophisticated cyber attack that led to the deployment of malware/ransomware" in the company's cyber environment.

Bose first detected the attack on March 7 and immediately began working to contain it with the help of technical staff and security experts. The company managed to restore its systems, but attackers could access a small number of internal tables containing information about current and former employees. The files included workers' names, Social Security numbers and compensation information.

Bose fought off ransomware virus attack

The examination data indicate that the attacker gained access to only a few folders. The company had no way of confirming the data theft, but Bose hired experts to monitor Dark Web for a "leak" of information. So far, Bose has said it has not received "any indication" that the disclosed data was "unlawfully disseminated, sold or otherwise disclosed." The company told Bleeping Computer it had not paid the ransom.

To mitigate the impact of future attacks, Bose intends to strengthen security measures on its systems, including providing enhanced protection against malware and ransomware on endpoints. The company is also conducting a detailed review of affected servers to block malicious files used in the cyber attack and changing passwords and access keys for all service accounts.

The Bose data breach reminds other companies that hackers are increasingly exploiting vulnerabilities that emerged during the pandemic, and network owners should strengthen security systems.^[1]

2020: Closing all stores

In mid-January 2020, audio equipment maker Bose announced the closure of 119 stores worldwide. Bose called the reason for this decision the fact that headphones, speakers and other products of the company "are increasingly purchased via the Internet."

Given to online purchases the North America To Europe Japan Australia dramatic shift to certain markets, Bose plans to close all retail stores in,, and within months. In other parts of the world, however, Bose stores will remain open, including about 130 stores located in and. China In addition, United Arab Emirates additional stores will remain open in, Southeast and India. Asia South Korea

Bose announces 119 store closures worldwide

In 1993, Bose opened its first store in to USA conduct personal private screenings of Wave music systems and Lifestyle home theater systems. Soon smartphones , the industry was completely transformed, and the company focused on mobile solutions. Now all Bose products, including noise canceling headphones, wireless sports headphones, portable and smart speakers, are increasingly purchased through an electronic store, which the company has focused on.

Initially, our retail stores gave people the opportunity to test the equipment and discuss its advantages with sellers, "explained Colette Burke, vice president of global sales at Bose. - But the world is changing, and the needs of customers are changing with it.

As of 2016, the company employed 10,500 people worldwide. Bose representatives at the beginning of 2020 refused to report how many employees will lose their jobs when closing stores, but the company's statement noted that management will offer employees of these stores "employment assistance and compensation for dismissal."^[2]

Notes