Colombian telecom operator Fontumi rolls out Hotlead cloud platform to boost telephony capabilities

2022: Implementation of cloud telephony for business

Colombian the operator communications Fontumi is introducing a cloudy platform for expanding opportunities telephony developed by the company HOTLEAD of the Far Eastern High Technology Fund. This was Rusnano reported on August 9, 2022.

The platform opens up access to new services and services, including a CRM system with great functionality for small and medium-sized businesses, cloud telephony, automation of responses using a voice or chatbot, changing a number on the site depending on the source of traffic and the location of the client and a callback widget.

Due to this, the development of HOTLEAD increases revenue from each subscriber by an average of $50 per month. In addition, customers of telecom operators have a tool for analyzing incoming calls and responding to them, with which they can optimize their business and increase its efficiency.

the Russian The company's solution is already applied in the Asian the European both markets (,,). Since South Korea Singapore EU 2022, work has been underway to expand its presence in South American. continent

Since 2021, we planned to enter the Canadian market, rented server capacity there. However, recent events have forced us to reorient ourselves to emerging markets, which turned out to be a very successful solution. Our platform is perfectly integrated into the product portfolio of small telecom operators. For them, developing their own IT system for small and medium-sized businesses is an overwhelming task. We offer our solution according to the white label model, that is, the telecom operator offers our product under its own brand, paying only for the product license (percentage of sales). There are just a lot of such telecom operators in emerging markets, including the Latin American market, "said Gennady Redko, CEO of HOTLEAD.