Paolo Conte (Paolo Conte) (1C-Bitrix24)

2015: Site Optimization

Often, the company produces high-quality products and wants to position itself as a brand of goods with high value, but the image in the digital space does not correspond to this. Even if the product outperforms competitors, customers can choose other brands. Paolo Conte's website lagged behind trends, and in addition, did not contribute in any way to the active attraction of visitors via the Internet.

Task

Develop a new site that will meet modern standards and increase sales, while maintaining the continuity of corporate identity.

Catalog Improvement and Product Selection

There are various scenarios for finding an item. When you select a property and immediately see how many products the site will offer. Three groups of goods in the catalog are highlighted by "smart" nameplates: new items, hits and discounts. The red nameplate shows the discount percentage. And to draw attention to new models, a bright green nameplate is used.

Personal Account and Checkout

All selected items go to the cart. It is implemented on the principle of an interactive menu, appears on the right when adding an item. After the list is formed, you need to go to checkout. There is no unnecessary action here. The buyer can see the total cost of purchases, calculate the cost of delivery and immediately pay for the order. The function of tracking the order status is also implemented in your personal account.

Marketing and Personalization Tools were used, and 1C-Bitrix, adapting them for, business processes Paolo Conte marketing moves were implemented: discounts for attracting friends, the function "learn about price reduction," a list of expectations and much more..

In addition to the main properties: size, color, material, etc., the product has an additional property that allows you to combine the product group as similar. Thanks to the work of marketers on the part of the customer who have combined goods into groups, and the functionality implemented by programmers to display additional properties, the buyer receives several offers and has the opportunity to quickly select a product.

Result

Deep integration with 1C and payment and delivery services made it possible to significantly speed up the process of processing orders and raise the quality of customer service to a competitive level. An indicator of success was the growth of such iconic indicators as download speed, viewing depth, and conversion increased by 146 percent.

Even with the simultaneous operation of a large number of users, the site ensures stable operation. The integrator's specialists optimized the site for its further SEO promotion.