Tuvio

2024

Introduction of the Tuvio line of TVs with OLED and Mini-LED technologies

Yandex Factory has introduced the Tuvio line of flagship TVs with OLED and Mini-LED technologies for clear and contrasting images. At the start of sales, the assortment includes models - 55 and 65 inches, in the future the line will also be expanded by the OLED model at 48 inches. Prices for devices start at 59 thousand rubles. The developer announced this on November 8, 2024.

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Yandex Factory

The factory has expanded its Tuvio brand range in response to growing demand from customers. From January to September 2024 Market , the number of orders in the category "" TVs increased by 35% compared to the same period in 2023, and the Tuvio brand became the leader in sales among Russian brands.

Among the advantages of such screens are good image contrast and rich colors. Tuvio TVs also use Dolby Atmos surround sound technology. It automatically adjusts to the number of speakers, their power and the distance between them and makes the sound more realistic. TVs can be controlled by voice via Bluetooth remote.

OLED TVs have organic LEDs to transmit realistic black. The high frequency of personnel changes allows you to smoothly display even dynamic scenes - thanks to this, the eyes get less tired when watching for a long time. Such a TV has a wide viewing angle: the picture is clearly visible from any point of view.

Mini-LED TVs use a variety of miniature LEDs to illuminate the screen. With their help, the image becomes bright and detailed, remains saturated even in daylight. In addition, TVs have a high refresh rate and a wide viewing angle. The model is suitable for watching dynamic scenes and completing video games.

Yandex uses Chinese platform in smart home devices, although the company has its own

On April 23, 2024, it became known that the Tuvio mobile application, which is used in the work of devices of the same name with support for the smart home from Yandex.Market, is based on the platform of the Chinese Tuya.

According to Kommersant, the interface of the Tuvio application is similar to examples from the documentation for the Tuya OEM App service, which is provided for contract manufacturers. The Tuvio app supports typical smart home features such as creating rooms and automation scripts.

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Yandex

The newspaper notes that Yandex has begun to use the Chinese platform, although the Russian company has its own smart home solution - Dom with Alice. The Tuvio platform uses its own account system that is not related to Yandex ID, which makes them disjoint. Yandex plans to support Tuvio devices in its Home with Alice smart home ecosystem in one of the next updates.

At the request of journalists, "Businessman the press service of Yandex said that support for Tuvio devices in the Home with Alice application and the Yandex ecosystem will be added in one of the updates.

Co-founder of the company for the development of digital platforms Arcsinus Pavel Golub suggested that Yandex could use a third-party turnkey solution, and not adapt the "House with Alice" in order to reduce the time for initial development as much as possible. According to the expert, the solution from Tuya allows you to create a smart home platform, including a mobile application and firmware for devices, in a short time, often in a few weeks, "many Chinese device manufacturers proceed from the fact that the customer will use the Tuya platform."

The owner of the Kaufman brand agency Stanislav Kaufman, in a conversation with the newspaper, noted that cooperation with third-party companies in a particular area, even with its own developments, is "a common market practice, especially if the task is to reach new segments."^[1]

2022

Start of sales of Tuvio TVs

The 43- ″ Tuvio has a 4KUltra HD resolution and an increased brightness of 260 cd/sq. m. Its standard price is 19,900 rubles. The 32- ″ Tuvio TV has Full HD resolution and also increased brightness. Its standard price is 14,990 rubles. On the stock, prices are lower.

Like all TVs on the Yandex.TV platform, the Tuvio TV can be controlled by voice via the remote control. Suffice it to say the necessary command - and the voice assistant "Alice" will turn on the TV, find the film of interest, advise any of the new cinema products, make it louder or pause the film.

Tuvio 4K Ultra HD TV

Until the end of 2022, 32 ″ TVs will be on sale. Also on Yandex.Market will also order refrigerators, washing machines, microwave ovens and other home electronics and household appliances under the Tuvio brand.

Yandex.Market began developing its own trademarks in the fall of 2021. Then long-term storage products "By the way, on the Market" appeared on sale. In the spring of 2022, the service also began selling electronics accessories under its Commo brand. Customers can order cables, smartphone cases and chargers of this brand, the marketplace will continue to create other Commo products. In the summer of 2022, the service launched three lines of children's products under its own trademark Junction. The first is car seats, cradles, boosters, high chairs and other goods for the smallest. Second - June Sport: tricycles, joggers, scooters. The third is June Creative: paintings by number, sets for modeling and drawing, as well as other products for creativity and hobbies.^[2]

Creating a Yandex brand for the sale of household appliances

On August 22, 2022, it became known about Yandex's decision to sell household appliances under its own brands. Applications for registration of the relevant trademarks - Tuvio and Vionic - were submitted by Yandex Market to Rospatent.

Their registration is really connected with plans to develop their own brands of electronics and household appliances... In the future, a wide range of products may appear under these brands, for example, refrigerators, washing machines and kettles, the company said. TASS

Yandex begins to sell household appliances under its own brands

According to Vedomosti, the list of classes in which the applicant intends to register brands allows them to be used for the sale of various household appliances. These are stoves, robotic vacuum cleaners, coffee machines, refrigerators, microwaves, electric kettles, etc., even sausage machines and soda machines. Among the products for which the Vionic brand can be used, a virtual reality helmet and gloves for it are also indicated.

By August 22, 2022, Yandex Market is negotiating with potential partners in the production of various equipment, a service representative told the newspaper. Since March 2022, Yandex Market has been releasing accessories for smartphones under the Commo brand, the source added.

Mikhail Burmistrov, General Director of Infoline Analytics, believes that by August 2022, the situation on the Russian market represents a good opportunity to launch its own brands.

In August 2022, Deputy Head of the Ministry of Industry and Trade Viktor Yevtukhov said that the Russian consumer market after the departure of foreign companies will not remain empty - foreign brands will be replaced by competitors.

In general, there is no tragedy in what is happening, "the official said about the mass suspension or termination of the activities of foreign firms in Russia.[3][4]

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