Yandex.Market

Service audience

According to TNS, in May 2014, the Yandex.Market service was used by an average of 1.6 million people per day.

Performance indicators

2018: Revenue growth by 59% to RUB 7.8 billion

Yandex.Market's revenue, according to Yandex reports, rose 59% in 2018 and reached 7.8 billion rubles. This rise was facilitated by the launch of Beru and Bringly services.

History

2024

Launch delivery of goods using self-driving trucks

On October 17, 2024, it became known that Yandex began testing unmanned cargo transportation along the Don M-4 highway. Initially, autonomous trucks will deliver orders to Yandex. Market "from Moscow to Tula in the daytime, and by the end of 2024 it is planned to launch night flights in both directions.

According to Vedomosti, the unmanned truck was developed by the Yandex autonomous transport division on the platform of the Chinese Shacman X6000. The company has been developing an autonomous driving system since 2017, and its self-driving cars are already being tested in Moscow, Innopolis and Sirius (Sochi).

Yandex launched the delivery of goods using unmanned trucks

The representative of Yandex noted that at the first stage of operation, the main task will be to collect data for training neural networks and the subsequent launch of fully autonomous cargo transportation without a test driver in the cabin. Autonomous transport is designed to solve the problem of lack of drivers and increase the efficiency of cargo transportation.

Unmanned vehicles can move on public roads only within the framework of experimental legal regimes (EPR) and in certain directions. At the end of December 2022, the government expanded EPR for unmanned cars and trucks in 38 regions of the country.

Dmitry Kornachev, director of a consortium of enterprises in the field of automotive electronic devices and telematics, noted that interest in unmanned cargo transportation technology is very high. This is due to the shortage of personnel in the economy, the growth of driver salaries, as well as the prospects for the use of drones in hard-to-reach regions.

The head of the development department of NGO Starline Ilya Nikiforov stressed that the economic component is important for unmanned cargo transportation, that is, safe and fast delivery of goods. He added that self-driving trucks, unlike drivers, do not get tired and do not require breaks.^[1]

Separate brands into a separate business area

Yandex.Market's own brands will become an independent business destination within. Yandex It will be called Yandex Factory and will be part of the business group, E-Commerce Raidtech and. Deliveries Yandex announced this on September 24, 2024.

The decision to allocate Yandex Factory into an independent business direction will significantly expand distribution and sales channels - not only online, but also in retail chains. The team of this direction will continue to create products and devices under existing and new brands. At the same time, the company will continue to work closely with Yandex Market, guaranteeing the availability and quick delivery of all manufactured goods for service buyers in all regions of presence.

Market began to develop the direction of its own brands in 2021. During this time, the service created 10 brands and produced more than 2 thousand goods for children and the home, accessories and electronics, construction tools. Many of them have already become leaders in their categories on the marketplace and are showing steady sales growth. For example, in the second quarter of 2024, the volume of sales of own brands on the marketplace increased by 81% compared to the first quarter, and the direction itself demonstrates a positive operating profit.

Separate into a separate company

In August 2024, Yandex decided to allocate the Yandex.Market service to a separate legal entity. This decision was made at an extraordinary general meeting of Yandex LLC members and is aimed at optimizing the structure of the company's legal entities.

After the reorganization process is completed, a new legal entity will be created - Yandex Market LLC. Part of Yandex's rights and obligations will pass to it in accordance with the transfer act.

Yandex separated Yandex. Market "into a separate company

The representative of Yandex.Market stressed that this change is a technical procedure and will not affect the operation of the service. The reorganization process will take place unnoticed by Yandex.Market partners, ensuring the continuity of business processes.

This is not the first case of the separation of Yandex.Market into a separate company. Earlier, from 2016 to 2021, Yandex.Market LLC already existed, which was subsequently annexed to Yandex LLC.

In parallel with this process, Yandex also registered a new logistics company - LLC. "Market.Transactions" This legal entity, fully owned by Yandex LLC, was registered on August 13, 2024 with an authorized capital of ₽11 million. The main activity of the new company is warehousing and storage.

Yandex.Market explained that the creation of a separate legal entity for the logistics direction will improve the quality of logistics facilities management and make it possible to more effectively use the logistics capabilities of the service.

At the time of the reorganization, Yandex.Market operates seven warehouses in various regions of Russia, including the Moscow region, St. Petersburg, Yekaterinburg, Samara and Rostov regions. In addition, the company has three transit warehouses in Tomilin, Rostov-on-Don and St. Petersburg .

These structural changes are taking place against the background of the active development of the e-commerce direction in Yandex. Earlier, the financial director of the company Svetlana Demyashkevich announced plans to invest about $650 million in e-commerce in 2021.^[2]

2023

Participation in the creation of the Association of Digital Platforms

E-com sellers represented by Wildberries, Ozon, Yandex.Market, SberMarket and Avito decided to create an Association of Digital Platforms. This was announced on December 20, 2023 by the press service of Anton Nemkin. Read more here.

Give sellers free access to an analysis with buyer search statistics

Yandex Market On November 13, 2023, it opened free access to an analytical report with statistics of buyers' search queries to sellers. It is designed like Wordstat, a tool that shows query statistics in Yandex search. The Market report allows you to find out the preferences of buyers on the service: check the popularity of specific requests, as well as see the top most frequent requests on the marketplace in general and in different categories of goods. All this will help the seller to assess the demand for goods, predict the number of impressions and clicks on them and understand what other goods to add to their range and what potential sales volume will have to them.

With the help of Vordstat Market, you can also accurately fill in the characteristics of your product - see which of them buyers consider key. So the seller's offer will be higher in the search results of the service. Wordstat can be viewed in the seller's personal account on the Market, free and unlimited access to it opens immediately after registering the seller on the marketplace.

Agreement with Rosaccreditation

Marketplace Yandex Market and Rosaccreditatsiya signed a cooperation agreement. The joint work of the marketplace and the Service will help speed up the verification of certificates and declarations for goods presented on the online platform by sellers. Rosaccreditation announced this on June 7, 2023.

For Rosaccreditation, this is another way to provide the consumer with the opportunity to purchase safe goods. Cooperation with Yandex Market on the regular exchange of data on certificates and declarations will increase the awareness of Russians about the system for assessing the conformity of goods and the work carried out by the Product Safety Service.

The joint work of Rosaccreditation and Yandex Market will not only speed up the process of checking the availability and status of certificates and declarations for goods on the marketplace, but also contributes to the development of a culture of safe purchases on online sites. This project will give Russians even more confidence in the safety of online purchases - since the necessary documents will be checked quickly and automatically, - said the head of Rosaccreditation Nazariy Skrypnik.

After systems integration Yandex Market with the Unified Register of Certificates of Conformity and Declarations of Conformity, verification of the availability and status of documents will occur automatically. For consumers, such cooperation will make the purchase process on one of the largest marketplaces even more convenient and transparent. The innovation will eliminate the need for sellers to independently scan documents and upload them to the Yandex Market personal account, and the validation of the provided one information will be faster.

The quality of goods presented on the marketplace by third-party sellers forms an impression of the site. Therefore, it is important for Yandex Market that the purchased goods meet the expectations of users. Additional operational verification using data from the registers of Rosaccreditation will provide an additional guarantee of the transparency and legality of goods submitted by sellers, - said Dmitry Rusakov, director of interaction with government authorities of Yandex e-commerce services.

Opening of the Robotic Center

In May 2023, Yandex officially opened its robotic center with a test site with an area of ​ ​ about 1000 square meters. m. The center allows Yandex. Market "test prototypes, assemble and produce faster for work in warehouses of industrial robots. They will help the marketplace reduce the cost of storing goods, increase logistics efficiency and save warehouse employees from monotonous tasks.

On May 18, 2023, those who work in the field of robotics or master such a profession will be able to get to the official opening of the Yandex center for the creation of warehouse robots Yandex. Market. " The robotics team began working at the center in the spring of 2023.

Earlier, Yandex developed its own warehouse robots using software created by the company's specialists. The robot inventory (has already begun its work) scans QR codes on packages with large-sized goods (household appliances, dry animal feed). These goods are stored on high racks in several tiers. The robot is equipped with a 12m high mast to reach the tallest goods. To navigate the space safely for yourself and others, the robot is equipped with a lidar (it allows you to determine the distance to other objects), as well as ultrasonic sensors and cameras. After scanning, the robot enters data into the warehouse system.

Another robot storekeeper is now in development. It will move goods within the darkstore. For example, the client made an order at Yandex.stavka, and the robot himself will bring it to the warehouse employee so that he will collect the purchase. The company creates a robot that is compact, maneuverable and resistant to low temperature, which is supported in warehouses with products.

Opportunity for sellers to trade with legal entities

Sellers who entrust Yandex Market with storing and delivering goods can now trade with legal entities. Yandex announced this on January 26, 2023. This can be done at the Market for Business site. It will help sellers attract business customers and increase the number of orders - for example, before gender holidays, when companies and entrepreneurs actively buy souvenirs and other gifts for employees and business partners. And those who make orders on the "Market for Business" will now have access to an even greater range of goods that can be bought as conveniently as on a regular Market.

Any seller who uses the general tax regime and works with a marketplace using the FBY model can trade through Market for Business (the service stores store goods, packs them and delivers them to customers). The marketplace does not limit the seller in the audience: the store itself chooses which Market windows it will trade on - for legal entities, individuals or both. You can choose this both when connecting to the marketplace, and after at any time. At the same time, the seller can create a separate showcase for business customers if he wants to set different prices for his goods for legal entities and individuals.

It will be as easy for stores to trade with legal entities on the Market as with individuals: in both cases, the service takes on the bulk of the tasks - from storing goods to delivering orders.

"Market for Business" helps companies and entrepreneurs buy goods of various categories - for example, coffee, tea, office sweets, stationery, office equipment, household chemicals, air conditioners, furniture and much more. The service is suitable for businesses of any size and direction - including shops, coffee shops, beauty salons. After ordering a service, a company or entrepreneur can receive a tax deduction of up to 20% VAT. To buy on the "Market for Business," you need to go to the Yandex ID service, enter the name of the company or IP or TIN and choose a convenient method of document management - paper or electronic.

2022

Integration of b2b-showcase with ETP "Fabricant"

ETP "Fabricant" is integrated with the b2b-showcase "Market for Business" from Yandex.Market. The Fabricant company announced this on December 12, 2022. Read more here.

Ability to place shots - short videos with goods

Sellers will be able to add shots to Yandex Market - short videos with goods that can be ordered on the service. Yandex announced this on November 23, 2022. Such videos will help customers better appreciate the product or find something completely new for themselves, and for stores, shots are an additional way to attract customers and increase sales on the service. The marketplace will show shots on the main page in its application in an endless feed and on a card with an offer from a specific seller.

With the help of shots, buyers will be able to learn more about goods. This is especially true for products, the appearance of which is important for the client to evaluate before ordering. For example, these are clothes, shoes and accessories, goods for beauty, children, sports or at home. When buying such goods, customers may not have enough photos and descriptions of them, and the video allows you to better view the product and understand whether it is worth ordering it. The market shows shots in an endless selection - this allows customers not only to better appreciate the products of interest, but also to find something new for themselves in the assortment of the marketplace.

Buyers will be able to like their favorite shots on the Market, comment on them, subscribe to new videos from stores, go from the video directly to the product card with a specific seller's offer in order to immediately place an order.

Shots will help sellers not only attract buyers on the service, but also increase the number of purchased orders. The more accurately the client evaluates the product before buying, the more likely it is that he will keep this order after receipt and will not return it to the seller.

The store can take a shot with any of its goods. For example, in the video you can show buyers unpacking an item or review it. To draw the attention of as many Market customers as possible to the shot, sellers can shoot famous bloggers in such videos. The duration of shots is from 5 to 60 seconds.

After the seller downloads the shot to the service, the video will first appear in the card of the corresponding product with an offer from a specific seller, and then in the "Shots" selection on the main page of the Market application. The more popular the video turns out to be, the higher the service will show it in the selection. The popularity of the shot depends on different parameters - for example, on the number of views, likes, comments and transitions from video to product card.

The seller can also add a description and hashtags to his video, and the buyer can watch shots in the general collection or only those videos that are combined by one hashtag.

The service for November 2022 has already begun to show such videos in its application to some customers. By the end of 2022, videos will be available to all customers who use the marketplace application.

Ikea Russia Inventory Purchase Agreement

Yandex Market has agreed to buy out all the inventories of the Russian division of IKEA. The binding documents were signed by both companies on November 16, 2022.

The agreement covers more than 20 million products in all categories presented in the Swedish network - from furniture to soft toys and home accessories. Yandex Market will begin selling IKEA goods by the end of 2022.

A special section "IKEA Goods and Analogues" appeared on the Yandex Market in early August. Since its launch, it has attracted consistently high customer interest. In it, Market collected goods on the same page from various partners, for example, factories that supplied their goods to IKEA, as well as from stores selling goods to the Swedish network. In addition, Yandex Market has on sale goods brought by partners from abroad^[3]

Launch of second-hand buyback service

At the end of October 2022, Yandex.Market launched a used goods redemption service. Transactions on the platform will be carried out not directly, but through reseller partners: they will determine the value of the goods, redeem them from the user, verify the authenticity and condition of the goods, their pre-sale preparation, as well as carry out the sale of goods on the Market.

To sell a thing, you need to fill out an application on the "Market" and make an appointment with a specialist who can come and pick up the goods himself. The specialist's departure will be free for the user. Goods can be handed over on their own - for example, through the points of receipt and issuance of Boxberry orders or "Russian Post."

The value of the goods is determined by the partner on the basis of various factors, including the year of production of the goods, brand, technical and external condition. If at the time of the courier's arrival the user refuses the transaction (for example, the price has changed due to inconsistency with the declared state), then the specialist will still not have to pay for the trip.

At the first stage, with the help of Yandex.Market, users will be able to sell used strollers, premium accessories (bags, glasses, jewelry), car tires, children's designers, as well as electronics, for example, tablets and smartwatches.

In the future, Market will expand the list of reseller partners so that customers can choose from different offers. When selling clothing or accessories, the cost is determined after the product is viewed by a specialist and confirmed its authenticity. In the event of a purchase of goods, the buyer company transfers money to the client within a few hours, and the deadline for their crediting depends on the recipient's bank. When selling strollers, the manager evaluates the product by photo and sends an offer with the price via SMS. The partner pays money to the card when transferring the goods.^[4]

Encouraging sellers with low prices and quality service

Yandex Market has launched a loyalty program for active sellers who offer customers attractive prices and a high level of service. The marketplace will encourage such customer-oriented sellers with discounts on their services, the return of part of the promotion costs, and also access to a dedicated support line. Sellers will save on promotion and marketplace services, and customers will buy goods at a more profitable price and receive them on time. This became known on October 21, 2022.

Loyalty program privileges will be free for sellers. To get to the Market Club, the seller needs to maintain a certain amount of sales, work perfectly - that is, ship Marketplace shipments on time or deliver them to the buyer, do not cancel orders and offer the buyer favorable prices. In addition, it will be taken into account how actively the seller motivates his buyers with cashback points Plus.

Loyalty program participants will receive a reduced tariff for daily payments - only 1%, 15% cashback of promotion costs, as well as a dedicated technical support line. They will also receive a permanent 7% discount on business car rental from Yandex Drive.

Sellers selling according to the FBY model (storage of goods, assembly of orders and delivery to the buyer on the Market side), FBS (storage and assembly on the Seller side, delivery to the buyer on the Market side) and Express (express delivery to the buyer by Yandex couriers) Yandex^[5].

Launch of own brand of children's products

Yandex.Market on August 18, 2022 announced the launch of STM - under the June brand, the marketplace will produce goods for children, such as car seats, joggers, creative products and other accessories, said Maria Brish, creative director of her own brands. According to the company, the entire line from the development of the product itself to naming, identity and the choice of factories for production was developed and controlled by Market specialists with the involvement of professional industrial designers. For August 2022, at the first stage, the June brand consists of three product lines. The basic ruler includes car seats. In the near future there will be high chairs for feeding, arenas, bouncers and other goods. The second line of June Sport with sports products and June Creative with products for creativity.

June is not Market's first own brand. The service began to develop its own trademarks in the fall of 2021. At the same time, long-term storage products appeared on sale. These are sweets, cookies, nuts, dried fruits, snacks and more - there are more than 70 types of goods in total. This spring, the service also began selling accessories for electronics under another own brand - Commo^[6].

Ability to ship items from more than 3,500 grocery stores

Buyers across the country will be able to order delivery of goods from more than 3,500 grocery stores on the Yandex Market. Yandex announced this on June 17, 2022.

To do this, the service began to show offers from partner stores Yandex Eda, with which it launched such delivery. In 2021, Market has already tested the service in Kazan, and has now expanded it to more than 3,500 stores across the country. This gives advantages to both buyers and retailers: for the former, the range of products on the Market has grown 1.5 times, and the latter have access to a multi-million audience of the service.

The market helps to order goods in grocery stores in all cities of Russia, where there are partners Yandex Food.

At different stores, similar products can cost in different ways - for example, drinking water, cheese, cookies. To help the customer choose products at optimal prices, Market will help compare the cost of similar products in different stores. And on the service you can immediately see the delivery time - different retailers can also differ.

Products ordered from stores on the Market help to deliver partner couriers Yandex Food. The delivery price depends on several factors - including the cost of purchase, the distance between the store and the recipient, the workload of couriers in a particular area. If you spend more than a certain amount on an order, it will be brought for free.

Signing a self-regulatory agreement with Marketplaces sellers

Russian marketplaces signed an agreement with sellers on self-regulation, including to combat counterfeit goods. This was announced by the Association of Internet Trade Companies (AKIT) on June 7, 2022. Read more here.

Creating a Car Tire Picker

On April 25, 2022 Yandex , Market announced that it would now be easier to buy suitable tires. To do this, the service was created by a picker who finds tires by brand, model, generation and modification. And car even together with the new auto rubber on the marketplace, residents Moscow can now order a service for installing it: the tire driver will come to the right place and time and do everything. The picker and tire fitting are convenient to use together: for example, you can quickly order rubber at the weekend, get it with delivery and install it right away - and you don't need to spend your free time traveling to a car service.

You can use the picker on the Market in the "Car Tires" section.

Yandex Services partner companies help to install tires. You can order installation at checkout on the marketplace - for this you need to tick the box next to this service and select the appropriate date for installation.

You can pay for the service after installing the rubber - for this you will receive an SMS with a link for payment. It is enough to go through it and pay with a bank card using Yandex Pay - in the application of this service or, if not, on the mobile version of the site. You can also pay for the service in cash to the tire installer - also after he installs the rubber. Mobile tire fitting operates in Moscow within the Moscow Ring Road, in the future the service will appear in other cities.

Yandex Market opened a large logistics hub in the Samara region

In the industrial park "Preobrazhenka" opened logistic the center Yandex of Market. This was reported Samara region by the Investment Attraction Agency on April 22, 2022. This complex will allow you to store goods, pack orders and deliver them to the Volga Federal District. Local sellers can now entrust the service with storing and delivering goods, and residents can receive orders the day after registration. In April 2022, 200 jobs have already been created at the center's site, the company plans to occupy another 450 residents of the region at the facility. With the opening of the warehouse, delivery times for buyers decreased by an average of 2 days. economic The Minister of Development investments Samara and Region took part in the opening ceremony of the logistics hub. Dmitry Bogdanov

The large center of Yandex launched its work in the Preobrazhenka industrial park. Now residents of the Samara region will be able to receive most of the nomenclature within one day. This center is not only a service for consumers of products, it is a conducting chain for small and medium-sized businesses. The company removes all restrictions for them - the warehouse is ready to accept minimal batches, from one unit of the product. This is a good opportunity for small companies, which can be difficult to enter the markets of other regions. More and more investors are choosing the industrial parks of the region to implement their projects, and we are developing a network of these sites. More than 5.5 thousand jobs have already been created in Preobrazhenka, and active construction is already underway in the second stage of the industrial park. We are grateful to investors for choosing the Samara region for their development. The investment and entrepreneurial climate is an absolute priority in the work of the team of Governor Dmitry Azarov. For our part, we are ready to provide Yandex with all service services, necessary support and support, said Dmitry Bogdanov

The company invested more than 500 million rubles in this facility. This logistics center is one of the largest in the Volga Federal District: the total area of ​ ​ the facility is more than 30 thousand square meters. m. Here you can store up to 2.5 million goods of different categories and sizes, as well as process up to 180 thousand parcels per day. From the center, orders reach buyers in the Volga Federal District in 1-3 days.  

This logistics facility of the Market allows local businesses to increase online sales. Now local stores can entrust the service with logistics and sell goods around the country. By the launch of the center, we also agreed to sign a memorandum of cooperation with the Opora Rossii organization in order to work out additional measures for the development of small and medium-sized businesses in the region, said Evgeny Terentyev, head of Yandex Market in the Volga Federal District.

  Several hundred local specialists are already working at the facility, by the end of 2022 their number may increase as the center develops. With the launch of a large logistics hub in the Samara region, additional jobs may also appear in companies engaged in transportation, trade and servicing of sellers on marketplaces.

As noted by the company, as of April 2022, more than 400 stores from the region are sold on the service. Most often, they go to the marketplace with goods from the categories: computers, electronics and household appliances, repair and auto goods, children's goods, FMCG, household goods. The turnover of one seller selling on the Market has grown 26 times since June 2021. The number of local sellers with a turnover of over 100 thousand rubles per month increased 3 times.

Storage and delivery of sellers' goods from other marketplaces

On April 15, 2022, Yandex.Market announced the launch of a service for the Marketplaces market - storage, processing and delivery of goods from its warehouse using a service model (fulfillment as a service). The service will store, process and deliver products from partners that are sold through their own sites or other marketplaces. This will help stores save on logistics without overpaying for storing the same assortment in different warehouses, and the marketplace - to increase the efficiency of using their logistics capacities.

How does it work:

• The seller brings goods to the Market warehouse that he sells through his online store or marketplaces. The market stores, packages and delivers such goods to the buyer.
• The service in the spring of 2022 will begin testing the fulfillment of the service model at its warehouse in the Moscow region. Market will then offer sellers such services in other regions as well.
• To try the service, you need to fill out an application, register on the Market using the FBY model (sales from the marketplace warehouse) and put your assortment on the marketplace showcase.

Store Opportunities:

• The store will be able to connect additional sales channels without increasing logistics costs - savings can be up to 15%. The seller does not need to rent a warehouse or pay for the fulfillment of the same assortment at different sites. You also do not need to deliver the assortment, which is sold through an online store and marketplaces, to different logistics facilities.
• Fulfillment as a service will help the store expand its sales geography. The market delivers goods from its warehouses to different regions, not just the one in which the seller works.
• The marketplace will provide delivery of goods - the share of orders delivered on time from Market warehouses reached 98% last year.
• The service also plans to help with the technical connection of the service. The market will provide an API to the partner so that it can set up data exchange between its online store or other product placement site and marketplace. This will allow the seller to automatically transfer confirmed orders to the service, as well as receive information about the balances in the service warehouse.

Business Prospects:

• Demand for logistics for goods that are sold online. More than 65% of the Russian fulfillment market accounted for orders on marketplaces in 2021 (Data Insight study).
• Fulfillment for sales on external sites can be an additional source of income for the Market. In 2021, the volume of the Russian fulfillment market was estimated at 41.8 billion rubles with a CAGR of 66% (Data Insight).

Start of self-import of products

In mid-February 2022, Yandex.Market announced the independent import of products Russia into for sale on its marketplace. We are talking about clothes, shoes, food, goods for sports, health, beauty and repair of famous foreign brands.

As Kommersant was told in Yandex.Market, the company will certify goods in Russia, deliver them and deal with customs clearance. This will significantly facilitate access to the market for companies that do not have experience in supplies to the Russian Federation, the retailer noted.

At the first stage, Yandex.Market decided to sell WalkingPad brand treadmills and BestWay leisure and leisure products. In the future, it is planned to expand brands, for some of them the company will in the future be an exclusive importer to Russia.

Experts interviewed by the publication note that on the one hand, intense competition in online trading forces the largest marketplaces to diversify their business, on the other hand, there is a reverse trend in the market as a whole: marketplaces are trying to reduce the share of goods that they sell themselves, since this carries financial risks.

The general director of Infoline-Analytics Mikhail Burmistrov pointed out the risks of independent import of products by Yandex.Market:

The model of direct imports, especially large goods with low sales frequency, is associated with significant financial costs and risks for the site itself - this is the freezing of working capital, logistics costs, scrap and return risks.

According to the president of the National Association of Distance Trading Alexander Ivanov, Yandex.Market can follow the path of Amazon and trade the most popular goods among its sellers, raising margins, but the question is whether the site has enough data for this.^[7]

2021

Yandex has created 3D models of household appliances and electronics for "fitting" in the interior

On October 20, 2021, Yandex announced the creation of 3D models of household appliances and electronics for "fitting" in the interior. The innovation is available to users of the Yandex.Market marketplace.

Users of the site can check whether large household appliances and electronics will fit where they plan to supply it after purchase. This can be seen in the service application using augmented reality (AR) mode - the marketplace has created more than 32 thousand 3D models of various large-sized equipment. So, before ordering a TV with a specific diagonal or, for example, a refrigerator of a certain height, you can immediately find out in AR mode whether it fits the size.

To "fit" large equipment, you need to open the "Market" application, in the product card click on the yellow circle with a schematic cube and select an AR view. After that, the smartphone camera turns on. It is enough to put it in the right place, wait a few seconds - and the application will embed a 3D model of the product into the space on the screen. It will then be possible to move the phone to see from different angles if the technique fits where it needs to.

In addition to simple 3D models of large equipment, on the "Market" you can also see detailed models of various goods - for example, smartphones game consoles and Yandex.Stations"." The service began to upload and show them this summer. Such models are created by the marketplace itself and sellers. Stores can send the service ready-made models of goods created using Object Capture from, Apple or send photos so that Market prepares the models on its own. It takes both of these through the form of feedback. The sent models and photos are moderated.

By the end of 2021, the service plans to create simple 3D models for all goods in the category of large equipment, for which sellers have specified sizes.^[8]

Yandex has allocated the logistics of Yandex.Market as a separate company

Yandex has allocated Yandex.Market logistics to a separate company - Market.Operations LLC. This became known in mid-August 2021. Read more here.

Online Customer Lending Launch

Tinkoff and Yandex.Market on August 5, 2021 announced the start of cooperation in the field of e-commerce. With the help of the Tinkoff Credit Broker service, Yandex.Market users will be able to buy goods on the marketplace on credit. Read more here.

Launch of viewing 3D models of goods in augmented reality without AR glasses

In mid-July 2021, Yandex.Market launched the function of viewing 3D models of goods in augmented reality. In order to consider the 3D version of the product, you do not need AR glasses and other additional accessories.

By mid-July 2021, 3D- and AR modes are already available for some products in the Yandex.Market application. Among them are smartphones, game consoles and Yandex.Stations. To use them, you need to click on a yellow circle with a cube inscribed in it in the product card. Then the item will be viewed in 3D. Next, you can freely twist the 3D model on a white background or in augmented reality mode to see how the product looks in the environment.

When choosing AR viewing, the smartphone camera will turn on. It must be brought to the right place in the apartment, wait a few seconds - and the application will embed a three-dimensional model of the product into the space on the screen. After that, you can move the phone and watch how the product looks from different angles in the real interior.

When developing the new feature, the Object Capture technology from was used. Apple This technology allows you to independently create three-dimensional models of objects from their photographs from different sides.

Any seller-partner of Yandex.Market can add 3D- and AR-viewing to goods. To do this, you need to send ready-made product models created through Object Capture to the marketplace, or send photos so that the service prepares the models itself.

By mid-July 2021, the service is running in the Yandex.Market application for iOS. Soon it will appear in the version for Android, the developers promise.

According to them, augmented reality mode helps to see how goods fit into the environment. For example, this way it will be possible to assess the real size of smartphones or find out how well the dark refrigerator will fit into the kitchen interior.

Yandex buys online stores KupiVIP and Mamsy to enter the clothing and footwear market

On May 31, 2021, Yandex announced the acquisition of online stores KupiVIP and Mamsy. This deal will allow Yandex.Market to enter the market of clothing, shoes and related accessories "thanks to the established infrastructure, supplier base and many years of experience of the KupiVIP team," the company said in a statement. Read more here.

Launch of sales of fresh food with delivery in Kazan

Yandex.Market began selling fresh food with delivery in 1-2 hours. At first, the service will be available only to residents. Kazan The marketplace acts as a showcase and accepts payment, and partners collect and deliver the order, the Yandex.Ed. company said on March 2, 2021. Yandex

At the first stage of the project, MetroCash & Carry hypermarkets connected to the marketplace. More than 6,000 items of goods are available to Market users.

"We are testing an updated scheme for working with Yandex.Food partners in Kazan so that users can order fresh food from us with quick delivery. In the future, we will expand the geography of the experiment and increase the number of partner stores. The market is constantly expanding its range - we already have more than 2 million varieties of goods. Our goal is to make sure that customers can buy everything they need from new electronics to butter, "said Tatyana Umryaeva, director of the Yandex.Market service.

At the end of 2020, the turnover of Yandex's grocery business (Yandex.Lavka, Yandex.Food delivery from retail, products and consumer goods at Yandex.Market) reached 24 billion rubles. Over the year, Yandex's grocery business grew by 366%. According to Infoline, over the same period, in general, the online retail sales market for food products increased by 214%.

2020

Sberbank will sell to Yandex 45% in Yandex.Market B.V.

As it became known to TAdviser on June 23, 2020, Sberbank and Yandex decided to share joint assets. In particular, Sberbank, as part of the development of the ecosystem, intends to sell Yandex 45% in Yandex.Market B.V., which operates in Russia under the brands Yandex.Market, Beru, Supercheck and others. This transaction is estimated at 42 billion rubles, and Sberbank's total profit from the transaction is approximately 20 billion rubles. (its final size will be determined at the time of closing the transaction).

In addition, Sberbank fully buys from Yandex its share (25% + 1 rubles) in Yandex.Money and will rebrand it by the end of 2020. According to Sberbank, the preliminary purchase amount is 2.4 billion rubles. with a significant discount to market value, since it is carried out at a price determined on the basis of a shareholder agreement between Sberbank and Yandex from 2013. At the same time, the final amount depends on the US allar rate before the completion of the transaction and the closing date. After the transaction, Sberbank will own 100% of Yandex.Deneg. At the same time, all Yandex.Money services will continue to work as usual.

According to Mediascope data for 2019, 53% of Internet users in Russia pay through the Yandex.Money wallet. Yandex.Money's business has grown multiply since Sberbank acquired control in the company: for example, the company's annual turnover increased 13 times and amounted to 502.7 billion rubles in 2019, EBITDA - 16 times (up to 2.9 billion rubles). Net profit for 2019 amounted to 1.9 billion rubles, net assets (for 31.12.2019) - 6.9 billion rubles. The company's own funds in the accounts exceeded 6 billion rubles.

The parties have signed legally binding documentation on the transaction, its closure is expected in the third quarter of 2020 after receiving the necessary regulatory approvals.

We welcome the signing of agreements with Yandex. We informed market participants about the possible reorganization of joint businesses with Yandex during the annual meeting with investors in 2019. Competition between the ecosystems of Sberbank and Yandex began to grow, we were looking for a mutually acceptable way out of this situation, and we, together with Yandex management, managed to find a balanced and mutually beneficial solution. We plan to remain partners with Yandex within the framework of commercial agreements in many areas, - said Lev Khasis, First Deputy Chairman of the Management Board of Sberbank.

German Gref remains a member of the Board of Directors of Yandex until the meeting of Yandex shareholders, at which the new composition of the Yandex Board of Directors will be elected, but in the future does not imply his further participation in this collegial management body of Yandex.

We are grateful to our colleagues from Yandex for working together and actively implementing the best practices of our companies. Together we were able to create Beru's marketplace from scratch in a short time and ensure its rapid development in the Russian e-commerce market. Beru's attendance for June 2020 exceeds 1 million people a day, and the monthly turnover is already about 4 billion rubles. Building an ecosystem is a living process, and this deal opens up new opportunities for us in the development of the e-commerce segment, and also removes from us a number of restrictions previously provided for by our agreements with Yandex, "added Lev Khasis.

Yandex admits the possibility of restructuring the property of Yandex.Market

Sberbank will become the sole owner of the Yandex.Money service, where now the state bank owns 75%, and 25% - Yandex. This was announced at the beginning of June 2020, citing sources, by The Bell.

Also, the companies will cease cooperation in another joint venture - Yandex.Market (it includes the Beru marketplace), which, according to The Bell, will completely transfer to Yandex.

Now the bank and the company each own 45% of Market, another 10% belongs to the service management.

The press service of Yandex told the publication that the company is considering "a possible restructuring of its ownership in joint ventures." Sberbank replied that "they do not comment on market rumors."

AppGallery Availability

On April 8, 2020, it became known about the full integration company mobile applications Yandex in the app store. AppGallery More. here

2019: Integration with Brandquad platform

On May 24, 2019, it became known that SaaS content Internet Brandquad announced cooperation with Yandex Market. With the help integration of (programming API interface), the Brandquad platform will provide, storage processing and transfer data about the products of manufacturers to the service for selecting goods in the required format. More. here

2017

Agreement on the creation of a joint venture based on Yandex.Market

On December 13, 2017, Yandex and Sberbank signed a binding agreement on the creation of a joint venture based on Yandex.Market. The company entered into a corresponding agreement of intent on August 9, 2017.

Under the terms of the binding agreement, Sberbank acquires newly issued Yandex.Market shares in the amount of 30 billion rubles (about 500 million). dollars At the time of the transaction, partners estimate the entire enterprise at 60 billion rubles, excluding future synergy. Yandex and Sberbank will own equal shares in the company. Ten percent of the shares will go to the formation of an option fund to encourage employees.

The main task of Yandex.Market will be to create an Internet retail service for users. In Russia, Georgia, the CIS countries and the Baltic states, Yandex and Sberbank will engage in Internet trade only within Yandex.Market.

Yandex.Market CEO Maxim Grishakov will continue to lead the company, and will also join the board of directors of Yandex.Market together with three more representatives from Yandex and three representatives from Sberbank.

The joint venture will use Yandex technologies and brand and will receive advertising and information support from Yandex and Sberbank. In addition, partners use all the opportunities and accumulated experience in their fields to ensure significant growth of Yandex.Market.

The deal will close after the necessary regulatory approvals are obtained and formal conditions met. The parties expect the transaction to close in the first half of 2018.

In April 2018, Yandex, the owner of the Russian Yandex service, published the text of the joint venture agreement created together with Sberbank to promote the Yandex.Market project. The document was published on the website of the American Securities Commission^[9].

The Yandex agreement with Sberbank was reached at the end of 2017. Sberbank pledged to invest 30 billion rubles in the joint venture, receiving in return a share in the joint venture similar to the share of Sberbank. Yandex.Market. was registered to implement the agreements in the Netherlands. In it, Yandex and Sberbank's subsidiary Digital Assets each received a 45% stake. Another 10% stake was received by the Dutch stichting Stichting Yandex.Marker Equity Incentive. Stichting is a form of property in Dutch law that allows the owner of an asset to temporarily transfer it to an independent third party. This stichting is intended to encourage top managers of Yandex.Market and will issue depositary receipts for its Yandex.Market shares in their favor.

Sberbank invests 30 billion rubles in Yandex.Market

On August 9, 2017, Sberbank and Yandex signed an agreement of intent to create a joint venture based on Yandex.Market. By combining infrastructure and technology, companies will develop an e-commerce ecosystem that includes the purchase and sale of goods, including digital, as well as related products and services.

Under the terms of the agreement, Sberbank invests 30 billion rubles in Yandex.Market. At the time of the transaction, partners estimate the entire enterprise at 60 billion rubles, excluding future synergy. The parties will have equal shares in the company. Up to ten percent of the company's shares will be used to form an option fund for Yandex.Market employees.

Yandex.Market will continue to work under the management of the current team led by CEO Maxim Grishakov. He will join the board of directors of Yandex.Market along with three more representatives from Yandex and three from Sberbank.

Yandex.Market is transforming into an online hypermarket

In July, it became known that the Yandex.Market service intends to transform into an online hypermarket, in connection with which it is already negotiating with logistics operators on renting warehouses in order to have its own supply of running goods. According to RBC, the general director of the service Maxim Grishakov, Yandex.Market should look like a traditional hypermarket, but in the Internet version.^[10]

"On the Yandex.Market platform, we are really building a hybrid model, because this will most clearly satisfy the needs of our buyers, on the one hand, and will be cost-effective for us, on the other. We want to control the execution of the order for those goods that are purchased often. For example, baby diapers or animal foods. We plan to place them in our warehouses or warehouses of proven partners. And large-sized goods that are not bought so often, say, wall insulation, it is impractical to keep in their warehouses, although ordering through our platform, of course, is possible. This is our focus - a wide range, "explained Grishakov^[11]"

As noted, the service began the transition to a new model last year. So, in September 2016, the scheme for working with stores was changed from advertising (cost-per-click, CPC) to transactional (cost-per-action, CPA). If earlier the site took a commission (from 4.5%) for each user's transition to the store's website, now - for a completed purchase (from 2%). According to the service, in Moscow and the region, 20% of orders are already issued directly on Yandex.Market.

"We are creating a system in which a consumer can come to Yandex.Market, choose the necessary goods at the best price and these goods will come to him with one delivery," said Maxim Grishakov. - That is why we decided to switch to a transactional model. We will build a logistics and delivery system, aggregate them in warehouses and offer customers the most favorable conditions. I want to make sure that the buyer, coming to the Market, can choose different products with a favorable price and get them in the most convenient way - by courier, mail, with the help of postomats. "

According to the head of Yandex.Market, the service plans to continue to experiment and offer other categories of goods on its site. Earlier in test mode, the service began selling bank cards and insurance products.

According to the head of the Association of Internet Trade Companies (AKIT) Alexei Fedorov, the reason for the transition to the new model was increasing competition, in particular, with the Chinese AliExpress. "Out of 300 million parcels from abroad, AliExpress's share is at least 60%," he said. - By the end of 2017, 1 million parcels a day will be received from the Chinese marketplace to Russia - this is already more than all orders for Yandex.Market combined. "

Deputies obliged Yandex.Market to return money for undelivered goods

The State Duma adopted in early 2017 in the first reading a bill on the regulation of the activities of commodity aggregators on the Internet. The document spells out amendments to the law "On Protection of Consumer Rights," which were developed by Rospotrebnadzor and approved by the government.

The bill introduces the concept of an aggregator of goods or services. This is an organization or an individual entrepreneur who provides an opportunity for the consumer to simultaneously familiarize themselves with information about this product on the Internet, conclude a sale and purchase agreement with the seller, and also make preliminary payment for the goods directly to the seller's bank account.

The aggregator, as well as organizations and individual entrepreneurs authorized by the seller, are obliged to inform the consumer about themselves and the manufacturer. The aggregator can do this by posting links to the websites of the manufacturer (seller, performer) on its website. Organizations authorized by the manufacturer (seller) and individual entrepreneurs, at the request of the consumer, are obliged to provide confirmation of the authority to act in the interests of the seller (manufacturer).

In what cases will aggregators have to return money

The most important part of the bill was the introduction of the responsibility of the aggregator. For providing the consumer with inaccurate information about the product (service) or the seller (manufacturer, importer, contractor), the aggregator will be responsible for the losses caused to the consumer.

At the same time, the seller is responsible for the proper execution of the contract concluded by the consumer with the seller based on the information provided by the aggregator about the product, as well as for compliance with consumer rights related to the transfer of low-quality goods.

The aggregator will have to return to the consumer the amount of advance payment received by him, if the goods (service) were not delivered (rendered) on time, and the consumer sent a notice to the seller (executor) about the refusal to fulfill the sale and purchase agreement due to violations of the seller's (executor) obligation.

The amount must be returned by the aggregator within 10 days from the date of filing claims. Along with the requirement, the consumer must transmit to the aggregator confirmation of sending a notice to the seller (executor) of refusal to fulfill the purchase and sale agreement.

If the consumer refused to accept the goods due to the provision of inaccurate information by the aggregator or the seller, the aggregator is obliged to return the amount of the prepayment received by it within 10 days from the date of submission of the relevant claim from the buyer.

The aggregator has the right to refuse to return the money to the consumer if the seller (contractor) provides him with confirmation of the acceptance of the goods (services) of consumers, and the aggregator will send this confirmation to the consumer within 10 days.

Yandex against

The bill, if finally adopted, will primarily affect the Yandex.Market service. True, only Yandex.Market partners working on the CPA model, within which the consumer draws up and pays for the order directly on the Yandex.Market website, will fall under the law^[12].

Yandex itself was against this bill from the very beginning. "The current version of the bill does not take into account the role played by the aggregator," Yandex said. - Moreover, it puts domestic companies in a more vulnerable position compared to their foreign competitors. Earlier, market participants sent relevant proposals for adjusting the current version. They are balanced in terms of respect for the rights and interests of all participants in the process and are aimed at increasing the level of legal protection of consumers. "

2016

Yandex.Market forces online stores to share revenues

The aggregator of goods from online stores Yandex.Market changes the principle of search results. From September 27, 2016, when issuing goods in 179 categories, priority will be given to stores that connect to Yandex.Market using the CPA (Cost Per Action) Yandex.Market model^[13].

In total, Yandex.-Market has about 2 thousand product categories. The changes will affect the most popular of them: household and computer equipment, electronics, children's and automobile goods. So far, this ranking principle will be applied only in Moscow, but will soon spread to the regions.

Historically, Yandex.Market ranked goods in its search results based on the CPC (Cost Per Click) model. Online stores paid the aggregator for each visit ("click") they received from a given site. The more the store was ready to pay for one "click," the higher its product was ranked.

If the user chooses a prepayment when issuing the goods directly on Yandex.Market, then the commission will be debited from him only at the moment when the goods are transferred to the delivery service. Accordingly, if the user cancels the order before that moment, then the store will not lose anything.

Also, when paying for an order on Yandex.Market, the aggregator itself acquires bank cards and has not yet taken a commission from stores for this. In addition, when paying on Yandex.Market, the site will be able to take over all the functions of arbitration between the user and the store.

Another advantage is that not all online stores have optimized versions for mobile devices. The order through Yandex.Market can be carried out in its mobile application.

From September, Yandex.Market will sell equipment and electronics itself

Yandex.Market "decided when most of the transitions to the pages of sellers will disappear from its site: from the end of September, the site itself will sell in Moscow the main commodity categories in Russian online commerce - electronics, household appliances, children's goods, animal goods. A representative of Yandex.Market Vedomosti told Vedomosti^[14] this: ^[15].

Now online retailers pay Yandex.Market for the fact that the site places their goods on its website, from where users go to the seller's website (cost per click). At the same time, since the end of 2014, Yandex.Market has been testing a system in which the purchase is carried out directly on its site, and the online retailer pays for the transaction (cost per action, CPA, or "Order on the Market").

At the end of September, about 1.5 million cards of goods of various categories will be transferred to the "Order on the Market" program, which give the site about 50% of user traffic, said a representative of Yandex.Market. By the end of 2016, according to him, other product categories in Moscow will be transferred to the new model, for which the SRA model is applicable (i.e. do not require individual changes in product parameters for a particular customer, for example, when buying kitchen furniture. - Vedomosti). In 2017, Yandex.Market plans to introduce the Order on the Market program in other regions of Russia, the representative said.

2014: Purchase of Metabar

On November 27, 2014, Yandex released an alpha version of the Browser, among its capabilities is the Rich Answer, which, based on Yandex.Market data, recommends a favorable price. And already in early December 2014, it became known that Yandex bought the Metabar company.

The idea of ​ ​ Metabar itself is a browser application designer with which site owners could create applications for their audience. Metabar launched the Advisor service in 2013. At the end of 2014, it has more than 2 million users, according to the company.

"Advisor" in its work from the very beginning focused on the data of Yandex.Market, which shares income for clicks. The annual revenue of Metabar was less than $1 million, Vedomosti knows. By the time the deal was announced, the company was already profitable, according to Runa Capital. In previous months, Metabar's revenue grew by 30-40%, says its creator Mikhail Ushakov. According to Kartoteki, in 2013 the company's revenue was 12.9 million rubles, net profit was 6.9 million rubles, Kommersant writes.

This is Runa Capital's first exit in Russia, Liliana Pertenava, a representative of Runa Capital, told Kommersant. According to her, the sale of Metabar brought the fund a "multiple return on the investment." Yandex cost several million dollars, but no more than $5 million, according to a Vedomosti source. Yandex bought everything except a legal entity - intellectual property, a team and a user base. All 11 people of the Metabar team went to work in a search engine.

Yandex plans to use the Advisor to show not only the best prices from Yandex.Market, but also for other areas.

"We plan to use it to choose different goods and services, for example, plane tickets," Alexander Feoktistov, head of the Yandex.Market marketing service, told Kommersant.

Notes