BandLink

BandLink - a service for musicians. The platform allows you to create microsites dedicated to new releases or concerts, with links to the main streaming services, as well as generate personalized links for social networks and analyze the behavior of listeners. By January 2022, BandLink has more than 120 thousand artists and podcasters.

Performance indicators

2020: Revenue - 1.8 million rubles, profit - 233 thousand rubles

According to Kontur.Focus, the revenue of the managing BandLink of Bandtrack LLC in 2020 amounted to 1.8 million rubles, net profit - 233 thousand rubles.

History

2022: Yandex bought BandLink

On January 18, 2022, Yandex announced the acquisition of BandLink at a price that companies did not disclose. Under the terms of the agreement, the purchased service will be integrated with the Yandex.Music platform, BandLink employees will move to Yandex and develop new analytics tools for artists. After the transaction closes, the BandLink will continue to operate in the same mode under its own brand.

Andrei Lukinov, director of Igor Matvienko's production center, in a conversation with Kommersant, expressed the opinion that BandLink could help Yandex build a b2b service in the music industry.

Yandex bought BandLink

Although the service has small indicators, in the field of analyzing data about the audience of releases, it "has no analogues yet," he said. One of the music promoters referred to by the newspaper believes that BandLink has a "dead base," which does not give the expected effect when using the service.

Perhaps Yandex.Music wants to purchase the software itself for use in the ecosystem, the source said.

According to the kartoteka.ru as of January 2022, 52% of Bandtrack LLC is owned by the general director of the service Dmitry Litvinov, 20% - Andrei Nefedov, 13% - Andrei Severin, 10% - Philip Rossa, 5% - Alexander Ratakhin.^[1]

Notes