History
2025: Product Availability at Lamode
Yandex Factory, the production area of Yandex, expands sales channels. Factory goods appeared on. Lamoda Also, brands are available to customers, and in Ozon and Wildberries. online stores ВсеИнструменты.ру In Plumbing-Online the future, the Factory is considering access to other online platforms. The company announced this on March 26, 2025.
Since 2021, the team has developed an assortment of Yandex.Market's own brands, and the marketplace was the only sales channel. In the fall of 2024, the Factory stood out in an independent business direction, which continues to create goods under existing and new brands. Access to other sites will allow the Factory to expand distribution channels and introduce a new audience to its products.
The Factory store on Lamoda has already appeared clothes from the Muted brand - T-shirts, longsleeves and other products. Later, the range will be replenished with children's products from the June brand and household products from Pragma - for example, bedding, blankets and pillows. The Factory store on Ozon and Wildberries is represented, among other things, by Tuvio home appliances brands, Lunnen electronics, Commo accessories, Nocord power tools and others.
In total, there are 10 brands in the assortment of the Factory as of March 2025, and about 3 thousand products in different categories. At the same time, in 2024 alone, the assortment expanded 4 times, and many products have already become leaders in their categories on the Yandex Market. Total sales of goods Factory at the end of 2024 on the marketplace increased 10 times compared to the previous year.
2024: Creation of the company
On September 24, 2024, Yandex announced the creation of a new company, Yandex Factory, which will develop its own brands in the field of electronics and home goods. The new structure will be part of the e-commerce, ride tech and delivery business group. Yandex Factory will be engaged not only in the development and production of goods, but also in the expansion of their presence both in online sales and in retail outlets.
The creation of a new direction is aimed at increasing the volume of production and sales of goods under Yandex's own brands. This will allow the company to strengthen its position in the e-commerce market and develop new products in close cooperation with Yandex Market. It is noted that Yandex Factory will continue to provide customers with a wide range of goods with the ability to quickly deliver to all regions where the service operates.
The press release notes that Yandex Market's own brands have been actively developing since 2021. During this period, 10 brands were created, under which more than 2000 products were produced, including electronics, construction tools, accessories, as well as products for children and homes. These products have already gained popularity among marketplace users and show consistently high sales growth. Thus, in the second quarter of 2024, the volume of sales of its own brands increased by 81% compared to the first quarter, which indicates a positive trend in demand for the company's products.
As noted in the company's company, the creation of Yandex Factory is a logical step to increase the efficiency of working with its own brands. Now the goods will be presented not only on the Yandex marketplace, but also in traditional retail chains, which will increase the reach of a potential audience and expand sales channels.
Market will continue to support the new direction, ensuring the possibility of quick and affordable delivery of goods for all buyers.
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