Yandex Factory

History

2024: Establishing a Company

On September 24, 2024, Yandex announced the creation of a new company, Yandex Factory, which will develop its own brands in the field of electronics and home goods. The new structure will be part of the e-commerce, ride tech and delivery business group. Yandex Factory will be engaged not only in the development and production of goods, but also in the expansion of their presence both in online sales and in retail outlets.

The creation of a new direction is aimed at increasing the volume of production and sales of goods under Yandex's own brands. This will allow the company to strengthen its position in the e-commerce market and develop new products in close cooperation with Yandex Market. It is noted that Yandex Factory will continue to provide customers with a wide range of goods with the ability to quickly deliver to all regions where the service operates.

source = Yandex

The press release notes that Yandex Market's own brands have been actively developing since 2021. During this period, 10 brands were created, under which more than 2000 products were produced, including electronics, construction tools, accessories, as well as products for children and homes. These products have already gained popularity among marketplace users and show consistently high sales growth. Thus, in the second quarter of 2024, the volume of sales of its own brands increased by 81% compared to the first quarter, which indicates a positive trend in demand for the company's products.

As noted in the company's company, the creation of Yandex Factory is a logical step to increase the efficiency of working with its own brands. Now the goods will be presented not only on the Yandex marketplace, but also in traditional retail chains, which will increase the reach of a potential audience and expand sales channels.

Market will continue to support the new direction, ensuring the possibility of quick and affordable delivery of goods for all buyers.