ВсеИнструменты.ру

Performance indicators

2023: Revenue growth by 54% to RUB 157 billion

The revenue of ВсеИнструменты.ру in 2023 amounted to 157 billion rubles, an increase of 54%. This was reported in the reporting, which the online hypermarket of goods for construction and repair published at the end of February 2024.

As Vedomosti writes with reference to the materials of ВсеИнструменты.ру, in 2023 the retailer launched 254 new points (most of all in Moscow, the Central and Volga Federal Districts) - up to 908. Shops by that time were opened in 330 cities of Russia. According to the research agency "Infoline Analytics" for 2023, "ВсеИнструменты.ру" occupy the third position in terms of turnover in the ranking of companies in the field of goods for construction and repair after Leroy Merlin and Ozon.

𝓲

Unsplash

As explained in "ВсеИнструменты.ру," the company's revenue in 2023 increased partly due to investments in warehouse infrastructure. In 2023, the retailer launched warehouses in Shushary (Leningrad Region) and Bykov (Moscow Region) with a total area of ​ ​ 121 thousand square meters. meters. Half of the revenue growth was due to new goods, and the second half - inflation caused by the weakening of the ruble exchange rate and growth in sales volumes. It is also reported that at the end of 2023, the ВсеИнструменты.ру company increased the assortment to 1.5 million items.

The newspaper notes that the company's revenue is increasing amid the return of consumer demand for household goods and repairs, which showed a decline in 2022. Then the general director of "ВсеИнструменты.ру" Valentin Fakhrutdinov, commenting on the situation, said that "the market is not growing, but rather stagnating," but admitted that the company intends to expand the retail network

We are increasing our offline presence. We want to be close to the client. It is important for the client to receive the goods quickly and nearby. The one who invests in geography and client service is growing, - he noted.[1]

History

2024

Placement of 6 billion rubles of bonds

At the end of October 2024, the construction online hypermarket "ВсеИнструменты.ру" placed bonds worth 6 billion rubles. The coupon for the three-year issue of the 001R-02 series will be tied to the key rate of the Bank of Russia plus a premium not exceeding 375 basis points. The benchmark for the coupon rate on bonds of the 001R-03 series with maturity in two and a half years is a premium to OFZs of the corresponding period not exceeding 500 basis points. The placement was organized  by Gazprombank and BCS CIB.

Going public

On July 5, 2024, ВИ.ру PJSC (ВсеИнструменты.ру brand) carried out the procedure for the initial public offering (IPO) on the Moscow Exchange. The securities are traded under the ticker symbol VSEH (ISIN RU000A108K09).

The IPO price range was set from 200 to 210 rubles per share. The majority shareholder of the issuer, the beneficial owners of which are the founders of ВсеИнструменты.ру, offered about 12% of the authorized capital of the company and all shares outstanding. It is noted that the procedure was accompanied by high interest from all groups of investors, and the application book was re-signed several times at the upper limit of the price range. At the same time, the level of demand over the entire price range in the requisition book was almost identical.

𝓲

Unsplash

The placement passed along the lower border of the specified range (200 rubles), which corresponds to the company's market capitalization in the amount of 100 billion rubles. According to the results of the IPO, the largest shareholder retained a controlling stake in the authorized capital. Stabilization of exchange trading in the amount of up to 15% of the volume of shares sold as part of the IPO will be valid for 30 days.

It is also said that "ВсеИнструменты.ру" provided a balanced allocation between retail and institutional investors - 15% and 79% of the supply volume, respectively. Allocation to employees and partners of the company, whose closed list was determined by the largest shareholder, amounted to approximately 6%.

Today is an important milestone for ВсеИнструменты.ру. New shareholders have joined the history of our profitable growth - the largest private funds, management companies, mutual funds, pension funds, insurance companies and retail investors, - said Valentin Fakhrutdinov, CEO of ВИ.ру.[2]

Change of registration from Cypriot to Russian

In May 2024, the ВсеИнструменты.ру company changed its registration from Cypriot to Russian. This is evidenced by the data of the Unified State Register of Legal Entities (USRUL). It follows from it that the new owner of ВсеИнструменты.ру LLC was registered in the Vladimir region on March 28, 2024.

On May 6, 2024, the Russian joint-stock company ВИ.ру became 100% owner of ВсеИнструменты.ру LLC, replacing the Cypriot company Haverburg Enterprises Limited, a RB.ru representative of the company told the publication. - "ВсеИнструменты.ру" is based and generates revenues in Russia. The transfer of the holding company to Russia is in line with our development strategy.

𝓲

Unsplash

AKIT President Artem Sokolov, in a conversation with RB.ru, called the re-registration of business of Russian origin in the Russian Federation a natural step that can reduce the economic and legal risks of business.

In turn, Infoline CEO Ivan Fedyakov believes that redomilation has more disadvantages than advantages. According to the expert, companies are cut off from external financing, and the rights of minority shareholders are not protected as they are protected by the so-called London law (legislation Cyprus allows you to work with shareholders in accordance with it),

Ivan Fedyakov is confident that ВсеИнструменты.ру will leave the same business in Russia, and if the company wants to scale it, it will most likely attract other legal entities and projects.

The company will continue to work in Russia as it worked. The niche occupied by them in Russia between offline retailers and marketplaces will continue to strengthen. "ВсеИнструменты.ру" has good positions, although, of course, competition will tighten in the future, - added the head of Infoline.[3]

2021: Opening of one of Russia's largest distribution centers

The online hypermarket of household goods, summer cottages, construction and repair "ВсеИнструменты.ру" opened one of the largest distribution centers in Russia. Investments exceeded 11 billion rubles. This was announced in mid-October 2021 by the press service of the Ministry of Investment, Industry and Science of the Moscow Region.

The logistics center "ВсеИнструменты.ру" was erected in Domodedovo, an industrial building with an area of ​ ​ 94 thousand square meters. m built on the site of PNK Group "PNK Park Domodedovo."

"ВсеИнструменты.ру" opened one of the largest distribution centers in the Russian Federation

By mid-October 2021, the first stage of the facility with an area of ​ ​ 94 thousand square meters was launched. It includes a three-story office, client service areas (pick-up areas, service center, laboratory, etc.) with a total area of ​ ​ 5.5 thousand square meters. The opening of the second stage of the warehouse with an area of ​ ​ 94 thousand square meters is planned for February 2022.

It is assumed that due to this project, ВсеИнструменты.ру will be able to optimize its logistics and strengthen its market position. The new warehouse, located next to the largest sales market, allows you to mark over 12 million goods. After the opening of the second stage, the total capacity of the complex will be more than 33 million goods.

By the time the second stage of the distribution center is introduced, about 4 thousand people will work here, more than 70% of whom are residents of this region, said Victor Kuznetsov, general director and founder of ВсеИнструменты.ру.

"ВсеИнструменты.ру" is the first resident of the industrial park "PNK Park Domodedovo 1." This is the first park implemented as part of the project of the largest industrial cluster in Russia. Production and warehouse facilities with a total area of ​ ​ more than 3 million square meters will be created on its territory. PNK group invests more than 100 billion rubles in this cluster.^[4]

2020: Launch of ViRent equipment rental service

On November 19, 2020, ВсеИнструменты.ру Holding announced the launch of ViRent, which will provide rental services for construction equipment and tools. About 130 million rubles were invested in this project. Read more here.

Notes