Association of Internet Trade Companies AKIT

On June 20, 2012, it became known that Enter, KupiVIP, Wikimart, Digital White Wind, Detsky Mir, Media Market - Saturn, M.Video, Eldorado, Yutinet, Avirsa Holding, Mallstreet.ru and e5.ru created the Association of Internet Trade Companies (AKIT). The main goals of the organization are to establish fair principles of competition, create a safe service zone for customers in the e-commerce market and reduce the share of the gray market.

The plans, for example, include negotiating with the largest search engines, in particular, with Yandex, to increase the degree of objectivity of the information provided there about online stores.

According to Mikhail Ukolov, General Director of Yutinet, it is possible that the designation of representatives of the association as members of the association of bona fide Internet sellers will be presented on Yandex in the corresponding catalog of goods and stores. However, it is possible that Yandex will develop its own, separate marking system for Internet merchants who can be trusted.

"The probability is two out of three that we will be able to agree, and this will be our brand," he said, noting that in the online retail segment among representatives of electronics and home appliances retailers, only 10-15% of transparent companies.

History

2022: Signing a self-regulatory agreement with Marketplaces sellers

Russian marketplaces signed an agreement with sellers on self-regulation, including to combat counterfeit goods. This was announced by the Association of Internet Trade Companies (AKIT) on June 7, 2022. Read more here.