Dorado

Performance indicators

2018: Annual online turnover of M.Video-Eldorado reached 77.3 billion rubles

The annual online turnover of M.Video-Eldorado Group, taking into account the results of the mvideo.ru 's work, eldorado.ru reached 77.3 billion rubles. Representatives of M.Video-Eldorado reported this to TAdviser on April 10, 2019. Read more here.

Information Technology

Separate article - Information technologies in M.Video - Eldorado

History

2022: Opening of Eldorado + M.Video format stores in Togliatti and Ryazan

The co-branding concept of the two retail brands with different positioning will combine the competitive qualities of M.Video and Eldorado in the service, assortment and promo. In Eldorado + M.Video stores, customers have access to the full range of the Group, the ability to order missing goods with delivery home or to any M.Video or Eldorado store, receiving online orders from the platform of any brand, and using bonus rubles two. retailers The company "" M of Video El Dorado announced this on December 9, 2022. More. here

2020: Start of sales of eSIM cards from Tele2

On October 23, 2020, the M.Video-Eldorado group announced the start of sales of eSIM cards from Tele2 in more than 1,000 stores. Read more here.

2019

Opening of the 500th Eldorado store

On November 20, 2019, the M.Video-Eldorado group announced that the Eldorado retail chain had expanded the network's presence in the Russian market to 500 stores. The anniversary retail facility of the standard format opened in the Tver shopping and entertainment center "Rubin-2." Eldorado stores operate in November 2019 in 204 Russian settlements, their retail area is about 650 thousand m2. By the end of 2019, the retailer plans to open more than 15 outlets.

Since the beginning of 2019, 28 chain stores have been opened, including stores in small towns of the Moscow region: Krasnoznamensk, Naro-Fominsk, Vidnoye, as well as in cities of the central part of Russia, in the Urals and Altai Territory in Alexandrov, Kungur, Elabuga, Obninsk, Novoaltaisk and Salsk.

By our 25th anniversary, we have reached an important mark of 500 stores and will continue our active regional expansion to get closer to customers. We choose convenient locations, offer a wide range of goods at favorable prices and a high level of service. Our stores provide efficient interaction with customers, allow you to demonstrate current technologies and give a pleasant experience of the purchase process. At the same time, retail outlets are convenient points for issuing goods ordered from our online store, and stimulate the further development of online sales. Two thirds of customers come to us from the online channel, where they choose and compare the product, while more than 90% of transactions end in retail stores, emphasizes Managing Director of Eldorado Sergey Lee

The open store of the network presents a wide range of more than 10 thousand items of household appliances and electronics from leading manufacturers at affordable prices. In a dedicated digital zone, visitors can personally try smartphones, tablets, headphones and other digital equipment, which is in open display, before buying. In addition to profitable promotions and special offers, a set of services for insurance, delivery, setup and installation of computer, household and other equipment is also available to customers. For the entire list of goods and services, you can issue a loan or interest-free installment plan. Participants of the Eldoradosti loyalty program can spend the bonus points accumulated for each purchase to pay for the following orders.

The retail store also complements the customer experience and operates as a pick-up point for items ordered from the online store eldorado.ru. More than 50 thousand items are available for pickup within 30 minutes after placing an order.

Launch together with SKO Electronics - Recycling of any equipment and electronics

On June 03, 2019, M of Video El Dorado the Group, retailer household appliances and electronics which is part of the PFG, and SAFMAR Mikhail Gutseriev the Association "System of Collective Responsibility Electronics - Disposal" announced the launch of a project to constantly accept used equipment for disposal and fully control the life cycle of household appliances and electronics, including recycling into secondary resources. More. here

Updating the online store and switching to the omnichannel model

On January 29, 2019, Eldorado announced that it had increased the functionality of the site eldorado.ru. The changes made reflect the philosophy of the brand: simple, profitable, nearby. Among the key updates: "smart" search, an increase in page loading speed by one and a half times, interface improvements, quick checkout, the appearance of blocks with personalized offers and popular products.

According to the company, in the second half of 2018, Eldorado completely switched to the omnichannel model, offering customers a single range, prices and service for online purchases and for January 2019 in more than 460 stores. Sales of Eldorado increased by 14.1% and reached 141.6 billion rubles in 2018, online sales reached 24.5 billion rubles. In the fourth quarter of 2018, Eldorado's online sales dynamics increased to 23% compared to the same period in 2017 due to improved site functionality and increased conversion.

Following the update of the brand and retail formats, the Eldorado website also underwent significant changes both in terms of functionality and design, receiving a more understandable and convenient interface. The appearance of the product catalog, as well as navigation by categories, has been completely updated. The logo and slogan "People benefit" appeared in the site hat, the sections "Promotions," "Basket" and "Product of the Day" became more noticeable. As a result of the updates, visits to the "Shares" section increased two and a half times. The colors in the design of the site have also changed: bright salad has been added to the usual red and white color for buyers. According to the results of the first weeks of the updated site, conversion to purchases thanks to smart search increased by 10%, and the failure rate decreased by 5%, buyers began to view more goods, the average session duration increased by 7% compared to the same period last year.

In the implementation of the omnichannel business model, the online store plays a special role. Increasingly, the path of a modern buyer begins with the choice of technology online. It is the Internet channel with the growth of mobile traffic that is the driver of the entire industry, so we have made every effort to make the site more understandable to buyers throughout the country. In preparing the strategy for updating the eldorado.ru, we and our development partners were faced with the task of focusing on personification, and we will continue further development in this direction. Anatoly Mokhov, director of e-commerce at Eldorado

In terms of functionality, the update affected the upper part of the site, where sections were placed with the main offers that allow customers to make the most profitable and pleasant purchase: a bonus program, a guarantee of the best price, fast and careful delivery, the ability to issue an installment plan online in one minute.

The goods recommended to the buyer were allocated in a separate block, and the updated search, working on the basis of machine learning, gives out relevant goods taking into account the preferences and activity of the visitor to the online store. In addition, popular products that received the largest number of positive customer reviews are included in a separate block.

One of the key tasks in the framework of the site change was the optimization of the version for mobile devices, since in January 2019, about 55% of eldorado.ru sessions are accounted for by smartphones and tablets. The adaptive version of the site opens one and a half times faster, has become easier to perceive and more convenient for finding goods or buying in one click on all popular browsers.

2018

More than 220 thousand units of equipment were transferred to Eldorado for disposal

The Eldorado retail chain on March 14, 2019 summed up the results of the flagship share "Disposal" for 2018. In exchange for a discount of up to 25%, buyers transferred 220 thousand units of outdated or unusable equipment with a volume of more than 15.5 thousand cubic meters. In total, the number of equipment received since 2010 approached 3.5 million pieces.

At the end of 2018, the program was most popular among residents of Moscow, Omsk, Yekaterinburg, Novosibirsk and Nizhny Novgorod. Eldorado buyers most often disposed of mobile phones, televisions, kettles, washing machines and irons.

In terms of the volume of equipment handed over, the top 5 includes refrigerators, washing machines, televisions, stoves and vacuum cleaners. The export of large household appliances is carried out from customers free of charge by the company's service specialists. And customers can bring small-sized equipment to Eldorado stores on their own.

In 2018, the network expanded its list of equipment: Eldorado began accepting unusable accessories and spent ink-jet cartridges for disposal.

As explained in the retailer, the disposal of the assembled equipment in accordance with the current legislative norms is carried out by specialized partner companies.

Technology has become an integral part of our life, it makes it more comfortable, and we ourselves are more productive. However, with the growth of consumption, we must not forget that already served devices require proper disposal and processing. Taking care of nature is easy, and you can start with simple things by bringing old devices to our nearest store. Moreover, in return we give a discount for making a new purchase. Since 2010, our customers have already handed over about 3.5 million units of used equipment. We will continue to expand the flagship program and popularize the idea of ​ ​ responsible consumption, - Dmitry Sukhanov, director of retail sales at Eldorado.

Ditching plastic bags

On December 14, 2018, Eldorado announced the abandonment of plastic bags in favor of FSC-certified paper bags to reduce the use of harmful plastic packaging and popularize the principles of responsible and conscious consumption. As of December 2018, packages appeared in more than 400 chain stores located in 200 cities of the Russian Federation . About 1.5 million plastic bags remaining in retail have been withdrawn from sale and will be disposed of at the expense of the company.

According to the company, biodegradable paper bags of three sizes withstand a maximum weight of up to 7, 12 or 18 kilograms, are produced in Russia from secondary raw materials - waste from paper and cardboard production, thanks to which they decompose in a short time and can be processed into other products. The FSC mark on the package means that its manufacturer has passed the certification procedure and audit, and ensures that environmental requirements were met during production and minimal harm to nature was caused and the interests of local residents were taken into account as much as possible.

Eldorado adheres to responsible business conduct and implements a number of programs aimed at protecting the environment and improving the quality of life of society. The key is the "Disposal" campaign, which allows you to draw attention to the environmentally friendly processing of used equipment that can cause significant environmental damage at the end of the operation period. Since 2010, more than 3.5 million devices have been received from buyers, which were subsequently redesigned in accordance with all the necessary requirements by specialized companies.

The complete refusal to sell plastic bags with their replacement with paper bags will reduce the ingress of hundreds of kilograms of unutilized waste into the environment and is an important step for us to popularize respect for nature and the use of its resources. The business community must solve important environmental problems together with consumers, since the usual plastic bag for December 2018 "lives" for an average of 20-30 minutes, and decomposes for centuries, affecting not only the surrounding nature, but also the health of people themselves. I am sure buyers will appreciate our initiative and will pay more attention to conscious plastic consumption. Sergey Lee, Managing Director of Eldorado

The M.Video-Eldorado group is the founder of the Beautiful Children in a Beautiful World Foundation, which implements two charitable programs - Beautiful Children and Beautiful World. As of December 2018, the task of the first is organizational and financial assistance in the treatment of children with problems in the maxillofacial region. The program "Beautiful World" is aimed at preserving the nature of Russia. In addition, M.Video and Eldorado abandoned incandescent lamps in store lighting, regularly hold the Earth Hour and develop a volunteer movement among employees, in which thousands of people annually take part in forest planting and garbage collection events.

Opening of stores in the Eldorado 600 format

On November 09, 2018, M.Video announced that the Eldorado retail chain (M.Video - Eldorado Group) is opening stores in an updated concept: five with an area of ​ ​ 1000-1200 square meters. meters, three more with an area of ​ ​ 600 square meters. meters. Two retail objects in the concept of a warehouse store appeared in Moscow, one each in Ivanovo, Voronezh, Arkhangelsk, Rostov-on-Don and Krasnodar. The presented format is distinguished by minimalism in external and internal design, an increased area of ​ ​ retail space, updated identity and colors, the growth of the presented assortment mainly due to a dedicated digital zone with open display. At the end of 2018, Eldorado plans to launch 25 updated stores.

Eldorado is becoming closer to customers due to the appearance of convenient locations with a trading area of ​ ​ 600 square meters. meters, where more than 2,000 items of the most popular models of household appliances and electronics are collected. In addition to profitable product offers and regular promotions, qualified service services are available to customers.

author '= Dmitry Sukhanov, Retail Sales Director of Eldorado Our regional expansion is aimed at spreading the updated philosophy of the company, for which the principles are key: simple, profitable, nearby. As part of the repositioning, we made changes to all elements of the brand, from the logo and the design of the store to the creation of advertising campaigns. In addition, we have expanded the range of digital technology at affordable prices, since it is this segment that is steadily showing growth. The introduction of the Eldorado 600 format will expand its presence in priority regions, where we will be able to increase turnover and the average check, reducing opening costs. The development of the omnichannel approach also reaches another level.

Launch of the Data Science Competence Center

The -M.Video Eldorado Group, a Russian retail chain of electronics and household appliances that is part of the PFG, "Safmar" Mikhail Gutseriev on August 13, 2018 announced the creation of a data competence center analysts and - machine learning Digital Retail Data Science Center. The main goal of creating the center, the company said, is to find additional business growth points based on data analysis, and switch to automated "smart" services and. According business processes to M.Video-Eldorado estimates, technologies based on data analysis will allow the company to reduce operating costs and will be able to bring up to 5 billion rubles of additional turnover in the medium term. More. here

2016

Sales growth by 11.0% to RUB 130 billion

As of December 31, 2016, the Eldorado chain includes 430 retail hypermarkets. The retail area is 605,289 square meters. meters, total area - 779,206, 11 square meters. meters.

• Sales increased by 11.0% to RUB 130 billion (incl. VAT);
• Like-for-like sales increased by 13.9%;
• Online sales grew by 37.7%, reaching 23 billion rubles (including VAT);
• Comparable online sales rose 40.9%;
• Retail store revenue per square meter of retail space increased 1.2%;
• 33 stores were opened, the retail area increased by 19,106,5 square meters. meters, the total area increased by 21,392,62 square meters. meters.

In 2016, traffic to the www.eldorado.ru website increased by 24% compared to the same period, the conversion of the site - by 26%. The company continued the active development of the online channel, online sales reached 18.4% of the company's total turnover.

Eldorado network sold to Safmar financial group

On December 9, 2016, the press service of Eldorado announced the sale of a 100% stake in the network by companies PPF Group N.V. and EMMA Capital to a group of investors associated with the financial group. "Safmar"

FAS approved the sale of the Eldorado network. The parties agreed not to disclose its terms.

The deal was implemented in accordance with the Eldorado development plan, while, according to the agreement, top management and management will continue to work in the company. Business indicators for 9 months of 2016 confirm the correctness of the chosen direction, which in the near future will remain unchanged, which will strengthen the retailer's leadership position in the market. Mikhail Nikitin, CEO of Eldorado

Earlier, Eldorado was 20% owned by the Czech company Emma Capital of businessman Jiri Schmeits, 80% by the Czech investment group PPF, the beneficiary of which is Peter Kellner.

Eldorado chain put up for sale

The Safmar Group (formerly BIN) is negotiating the purchase of a retailer of household appliances and electronics (BTiE) Eldorado, a source in one of the investment funds told RBC. Pavel Zuna, a representative of Eldorado co-owner Emma Capital (owns 20% of Eldorado), told RBC that "multilateral" negotiations are underway to sell Eldorado. He did not specify the details of the deal and the names of the applicants. A spokesman for the company's second co-owner, the PPF group, declined to comment, advising it to contact Emma Capital. The Safmar group and the Eldorado company did not provide a comment to RBC. Ilya Timchenko, General Director of Technosila (owned by Safmar), refused to talk with RBC on this topic^[1]

A source in investment circles confirmed to RBC that the Gutseriev-Shishkhanov family is interested in buying Eldorado, but noted that there are other applicants for the network.

According to an extract from the Unified State Register of Legal Entities, in June 2016, Eldorado LLC changed its owner. Previously, the company was 100% owned by the Cypriot Facipero Investments Limited, whose parent company is the Dutch PPF Group B.V. On June 20, 2016, the Cypriot Bovesto Limited became the owner of 100% of Eldorado LLC. Its owner at the moment is Facipero Investments Limited, the beneficiaries are PPF Group N.V. and Emma Omega Ltd.

2015

• Sales amounted to 117,490 million rubles (including VAT);
• Online sales amounted to 16,856 million rubles (including VAT);
• 45 stores opened, retail space increased by 42 196 square meters. m.;

2014

As of December 31, 2014, the Eldorado chain includes 374 retail hypermarkets, 31 online stores and 14 online hypermarkets. The retail area is 548,584 sq. m., Total - 726,627 sq. m.

• Sales increased by 16.2%, reaching RUB 131.7 billion (incl. VAT);
• Like-for-like store sales rose 17.8%;
• Online sales grew by 61.6%, reaching 17.8 billion rubles (including VAT);
• Retail store revenue growth per square meter of retail space by 20.2%;
• 15.4% increase in revenue per store;
• 8 stores were opened, 8 stores were closed, retail space was reduced by 10 thousand square meters. m.
• In 2014, the share of the Eldorado network in the online market increased from 7.3% to 9.4%, traffic to the site increased by 30%, and site conversion - by 60%.

2013

Online sales growth of 425%

• Retail sales growth of 0.9%
• Online sales growth of 425.5%
• Opening of 129 new points of issue and order
• Opening of 12 new online stores
• Launch of a new online store format - opening of 13 online hypermarkets in large cities of various regions of Russia

Announcement of M.Video sale plans

In April 2013, it became known that the largest transaction in its history could take place on the Russian consumer electronics sales market. As it became known^[2]has a market share of more than 12%, intends to buy out its closest competitor, the Eldorado network (8.6%), from ^[2] Czech PPF Group. In 2011, retailers were already discussing the possibility of a merger, but then control in the combined company hoped to get, on the contrary, PPF. In April 2013, the M.Video network sent a petition to the Federal Antimonopoly Service (FAS) to acquire 100% of Eldorado's business, a Kommersant source familiar with the document said.

The Federal Antimonopoly Service of Russia (FAS Russia) approved the petition of M.video Management LLC to acquire 100% shares in the authorized capital of ELDORADO LLC with the simultaneous issuance of an order to M.video Management LLC on the implementation of actions aimed at ensuring competition in the Russian Federation.

Thus, M.video Management LLC is ordered to terminate the activities of M.video Management LLC within 6 months after the transaction and (or) ELDORADO LLC in part of the areas of retail facilities located on the territory of 35 constituent entities of the Russian Federation in order to reduce in the retail markets of household goods, as well as audio and video equipment in each of these constituent entities of the Russian Federation their total share to the level of 35% and provide the possibility of using the freed up space of their competitors.

In particular, it is necessary to terminate lease agreements and sublicense agreements, as well as to provide for the use of independent third parties trading facilities owned by.

M.Video filed a petition with the FAS to acquire 100% of Eldorado

On April 17, 2013, M.video filed a petition with the FAS to acquire a 100 percent stake in Eldorado from the Czech PPF Group. The value of the deal was not specified.

FAS holds back merger deal with M.Video

On August 28, 2013, it became known that the merger of companies selling household appliances and electronics M.Video and Eldorado again fell through.

As a representative of M.Video told Kommersant, consultations with PPF Group, which owns Eldorado, "have been suspended due to the instructions of the FAS and the lack of consensus on the terms of the transaction." What kind of conditions of the transaction are in question, M.Video did not explain.

The Federal Antimonopoly Service gave permission for the merger of M.Video and Eldorado - the two largest sellers of electronics and household appliances in Russia - in July 2013. At the same time, Vedomosti writes, the FAS ordered to close stores of one of the chains in 35 regions, including Moscow and the Moscow region, and give the vacated areas to competitors. According to expert estimates, we could talk about the closure of 40-60 stores. Moreover, as a source familiar with the negotiations told Kommersant, the possibility of closing exclusively Eldorado stores was considered.

2012: Retail sales growth 15.3%

• Retail sales growth of 15.3%
• Comparable store (LfL) sales growth of 3.4%
• Online sales growth of 67.2%
• Acquisition and transfer of 28 Bering chain stores under the Eldorado brand
• Opening 30 new stores
• Opening of 11 Internet divisions in major cities of various regions of Russia
• Launch of a new format of an online store - punctyzakaz and issuance of goods of an online store

2011: Unsuccessful takeover of M.Video network

In 2011, the Czech company PPF Group, which owns the Russian chain for the sale of household appliances Eldorado, wanted to gain control of the combined company with M.Video as a result of an exchange of shares. However, after preliminary negotiations that lasted about a month, it was announced that the deal would not take place. Sources close to the talks said at the time that the parties had failed to agree on a price. PPF was evaluated by M.Video based on the stock prices of this company, and M.Video believed that the company is much more expensive.

2010:700 stores open

In 2010, 700 stores operated under the Eldorado brand, 345 of which, with a total area of ​ ​ 708 thousand m2, belong to the company itself. As of February 1, 2010, the number of employees of the retail chain exceeds 16 thousand people.

2009: Revenue of 88.5 billion rubles

In 2009, the company's revenue exceeded 88.5 billion rubles. Co-owners of the company are the international financial group PPF and the founder of the network Igor Yakovlev.

1994: Establishing a Company

Eldorado was formed in 1994.

Notes