Biography
He graduated from Moscow Technical University of Communications and Informatics.
2002: Work at Philips Concumer Electronics Export
From 2002 to 2004, he was responsible for the development of the business of the Philips Consumer Electronics Export representative office in Russia.
2004: Executive Director of Eldorado and Sulpak (Kazakhstan)
From 2004 to 2008 held the positions of manager and executive director of Eldorado and Sulpak (Kazakhstan), a retail electronics chain .
2017: Managing Director of Eldorado
Eldorado LLC, part of SAFMAR PFG Mikhail Gutseriev, announced in December 2017 that Sergei Lee had taken over as managing director of the company since January 01, 2018. The managing director is responsible for the company's operations management, retail and marketing, and customer service. Sergey Lee has more than fifteen years of experience in the market of household appliances and electronics both on the side of manufacturers and retailers.
Mikhail Nikitin, who previously held the position of CEO Eldorado, decided to leave the company and continue his career outside the perimeter of the SAFMAR group.
Director of Consumer Electronics at M.Video
Sergey Lee worked as the director of the Consumer Electronics department of M.Video, where he managed all procurement, marketing and logistics activities.
2021: Operations Director of Children's World
2021
The Detsky Mir group on August 2, 2021 announced a change in the composition of top management. So, from July 15, 2021, Sergey Lee was appointed to the post of operating director and member of the Management Board of the Company.
Sergey is responsible for the strategic and operational management of the retail chains of Detsky Mir Group of Companies in Russia, Kazakhstan and Belarus, the development of concepts for various store formats, the management of trade technologies and support for digital transformation. Sergey's experience in the retail business exceeds 17 years.
 | "The company continues to successfully transform into a digital retailer with evolving retail formats, a unique business model and technology solutions. Sergey's expertise will accelerate the growth rate, expand the geography of the presence and improve the customer experience based on digital tools. I wish Sergey to successfully cope with new challenges and achieve significant operational results, "commented Maria Davydova, General Director of Detsky Mir PJSC. |  |
| | "I join the Children's World team with great enthusiasm and readiness to achieve ambitious goals. I am sure that my many years of experience in retail business and operational management will contribute to the productive implementation of strategic tasks, "said Sergey Lee, Operations Director of Detsky Mir Group of Companies. | |
2022: Managing Director of the OneRetail block at M.Video-Eldorado
The M.Video-Eldorado Group announced on January 31, 2022 that the Board of Directors of M.video PJSC approved the candidacy of Sergei Lee for the post of managing director of the OneRetail block (Unified Retail). In this position, he replaced Dagmar Ivanov, who decided to leave the company.
At the head of the structure of the OneRetail block ("Unified Retail"), which combines the main operational functions of M.Video and Eldorado, Sergey Lee will be responsible for implementing the strategy for the development of two brands with a client-centric approach and organizing the effective operation of retail, customer service, marketing, mobile platform and other areas of e-commerce. He took office on February 1 and is directly subordinate to the Director General M.Video-Eldorado Enrique Fernandez.
Among the main tasks are to increase the efficiency of sales and business processes, including improving practices aimed at improving interactions with customers and improving the quality of service. The priority is also to strengthen the company's position in the competitive market by accelerating the digital transformation and further improving all retail processes and the technological platform of the OneRetail, which is developing with a focus on the needs and convenience of the path for the client. A special technological stack of digital services and products allows you to combine stores, a site, mobile applications for the seller and the buyer into one ecosystem where the customer can seamlessly move, get the most comfortable and personalized experience for profitable purchases.
Шаблон:Quote 'author = Director General of the M.Video-Eldorado Group Enrique Fernandez.
Enrique also added that the existing multi-year expertise, IT foundation and other competitive qualities of the company will continue to be used to scale the business and achieve the goal of increasing GMV to 1 trillion rubles. by 2025. To help solve strategic problems, Sergey Lee was invited. He has many years of experience in the company and is well acquainted with the strategy, has established himself as a leader, has good expertise in various areas of retail, which will increase the efficiency of business processes and the speed of introducing new practices to create additional values, whether it be new retail formats, services or collaborations.
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