E96.ru online hypermarket

Е96.ru is multi-profile online hypermarket with the headquarters in Yekaterinburg to which share more than 30% of all Internet sales of the region in key categories fall — in 2015 turnover of the company made about 3 billion rubles. The range of hypermarket contains 86 thousand names of goods today, and the maximum level of attendance of the website recorded in 2015 was 16 million visitors. Strong positions are provided also by deep penetration into the small cities: E96.ru performs delivery more than to 750 localities. Offline - presence is reached at the expense of network of 40 points of issue of orders.

The Tehnosila company announced in February, 2016 purchase 100% of stocks of E96.ru online hypermarket. The transaction will allow the company to increase a share of sales in the Internet as in the most perspective channel and to strengthen positions in the Urals and in Siberia. For Е96.ru consolidation with the large retailer will also become an opportunity for active development when preserving own brand.

Acquisition of Е96.ru network – one of strategic steps of TEHNOSILA company on the way of development of a multi-channel business model which was provided last fall. Increase in a share of online sales, high-quality expansion of the range and improvement of customer service – including deliveries – strategically important problems which the company solves according to new strategy and approach to business.