Clothing (Russian market)

Apparel (Global Market)

• Apparel (Global Market)

Clothing (Moscow market)

Main article: Clothing (Moscow market)

Children's clothing (Russian market)

• Children's clothing (Russian market)

2025

Reduction in the number of clothing and footwear stores by 4.3% to 7.1 thousand companies

The number of legal entities engaged in the trade in clothing, shoes and accessories in Russia decreased by 4.3% over the year. The basis of this market is small business: 96% of companies operate one or two outlets. More than half of them do not provide income data, which may indicate a business freeze or its departure into the shadows. At the beginning of July 2025, 7.1 thousand companies for the retail trade in clothing, shoes and accessories worked on the market. The data in July 2025 were released by the Kontur. Focus service. ^[1]

Founded in 1996, Iranian leather clothing brand Mashad Leather entered the Russian market

The Iranian company Mashad Leather, specializing in the production of premium leather products, announced in April 2025 that it would enter the Russian market. The manufacturer, founded in 1996 and already presented in the markets of the Middle East and Europe, intends to open the first branded boutique in Russia by the summer of 2025. The launch of the retail outlet will be part of a strategy to expand the brand's international presence beyond traditional export destinations. Read more here.

Yandex launched the production of children's clothing under its own brand

Yandex launched its own production of children's clothing and presented the first collection under the Junction brand. The range includes clothing for children aged 18 months to 7 years, including T-shirts, sweatshirts, trousers and jackets. Sales started on March 11, 2025 on the Yandex Market platform. Read more here.

2024

The production of women's jackets and jackets in Russia for the year decreased by 5% to 1.9 million pieces. Reasons

The volume of production of women's jackets and jackets in the Russian Federation in 2024 decreased to 1.9 million units. This value shows a drop of 5% compared to 2023. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The decline in production indicators is due to a complex of interconnected reasons. The industry is affected by changes in domestic consumer demand and serious competition with foreign suppliers. An additional pressure factor was the increasing popularity of other outerwear categories.

The production of women's jackets and jackets in Russia for the year decreased by 5%

The main reasons for the reduction in production:

• Reducing consumer interest in classic business clothing models in favor of more comfortable and versatile wardrobe items.
• Maintaining a significant market share for imported products, which continues to seriously compete with domestic producers.
• A significant increase in the cost of textile materials and fittings, which leads to an increase in the cost and final price of products.
• The high dependence of the industry on one region, since more than half of the total output is provided by enterprises of the Central Federal District.

The geographical distribution of production retains a pronounced unevenness. More than 54% of the total output is provided by enterprises concentrated in the Central Federal District. This share is explained by the presence of large garment industries in the region and proximity to the main distribution channels, including the capital metropolis. A strong reliance on a single macroregion poses systemic risks to the sustainability of the entire industry.

Stable price dynamics remain a significant challenge for manufacturers. For the period from 2022 to 2024, average selling prices for these products showed a sharp increase. The cost of one product increased by 50%, rising from ₽2,6 thousand to ₽3,9 thousand.^[2]

The production of men's leather clothing in Russia decreased by 46.3% to 112.7 thousand products

In 2024, the production of men's leather clothing in Russia decreased by 46.3%. The production amounted to 112.7 thousand products. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

The Northwestern Federal District retained its leadership in leather clothing manufacturing. It accounted for 80.7% of the total output. Enterprises with a developed industrial base are concentrated in the region.

Why leather clothing production decreased by 46% in Russia

The main reasons for the reduction in steel production:

• Changing consumer preferences in favor of artificial materials.
• Increased competition from Asian manufacturers.
• Decrease in purchasing power of the population.
• Increasing the cost of raw materials and logistics costs.
• Impact of global environmental trends on demand.
• The younger generation of consumers chooses clothing from synthetic materials. Artificial leather is lighter and cheaper than natural leather. The principles of sustainable consumption are also taken into account.

Manufacturers are facing an increase in imports from Asian countries. Foreign products have more affordable prices. The quality of imported products is constantly improving.

Consumers are reducing purchases in the premium segment. Natural leather clothing has a high cost. The decline in real incomes of the population affects demand.

Production costs continue to increase. Natural leather raw materials are becoming more expensive. The cost of transporting finished products is growing.

Global environmental trends are reducing demand for natural leather. The production of artificial analogues is developing. Increased attention to recyclable materials.

Alto Consulting Group analysts predict the development of niche market segments. The demand for design collections will grow. Individual orders of leather clothing are also promising.^[3]

Reduction in the production of men's workwear in Russia by 13% to 47.6 million pieces

The production of men's workwear - kits, suits, jackets and blazers - in Russia in 2024 amounted to 47.6 million pieces, which is 13% less than in 2023. This was announced by the analytical company Alto Consulting Group in October 2025.

The decrease in production volumes is due to several factors. The decrease in demand for corporate and manufacturing clothing was the main reason for the fall in output. Fluctuations in prices for raw materials and materials for the textile industry also affected the dynamics of production.

Production of working clothes in Russia for the year decreased by 13%

The Central Federal District remained the leader in the production of workwear. The region provided about 60.3% of the total output in the country. The high concentration of enterprises and developed infrastructure provide this district with a stable market position.

Analysts at Alto Consulting Group highlighted the main reasons for the reduction in production of men's production and professional clothing in 2024:

• reducing demand for corporate and manufacturing clothing from enterprises and organizations;
• fluctuations in prices for raw materials and materials for the textile industry, which increase the cost of production;
• increase in material prices - an increase in the cost of fabrics and accessories increases the costs of manufacturers;
• Change in demand structure - corporate orders and enterprise requirements determine production volumes
• regional specialization of production, when reductions in individual counties affect the overall outcome.

For the period from 2022 to 2024, the average prices of manufacturers for mittens and gloves production and professional increased by 51.2%. The cost increased from ₽15,1 a couple to ₽22,9 a couple. The increase in prices reflects an increase in the cost of production.

In June 2025, the average price for production mittens and gloves increased by 17.9% compared to May. The cost reached ₽32,5 per couple. The sharp jump is associated with an increase in requirements for the quality of protective clothing.^[4]

The production of women's clothing in Russia for the year decreased by 10.2% and amounted to 1,386,2 thousand pieces

The production of women's suits and sets of textile materials in Russia in 2024 decreased by 10.2% and amounted to 1,386,2 thousand pieces. This was announced by the analytical company Alto Consulting Group in October 2025.

Despite the decrease in output, the industry remains of strategic importance for the domestic light industry. The leader in production was the Central Federal District with a share of 57.0% of the total production.

Women's clothing production in Russia decreased by 10.2% over the year

Analysts at Alto Consulting Group highlighted several factors that led to a reduction in women's clothing production:

• changing the structure of consumer demand for textile products;
• influence of foreign economic factors on the work of the industry;
• reorientation of production capacities of enterprises to the production of other categories of clothing;
• increasing competition in the domestic light industry market;
• the need to adapt producers to new economic conditions.

The period from 2022 to 2024 was a time of significant price fluctuations for women's clothing manufacturers. Average prices for women's jackets and textile blazers rose 50.2%. The cost increased from ₽2 595.1 apiece to ₽3 898.7 apiece. The growth is associated with an increase in the cost of raw materials, energy resources and logistics services. Businesses have also switched to using better fabrics and fittings.

By May 2025, the market situation had stabilized. Prices were down 3.4% from the previous month and reached ₽3 265.6 apiece. This indicates the adaptation of producers to economic conditions.

In the segment of women's skirts made of semi-gray and mixed fabrics, the growth rate of retail prices in 2024 was 6.6%. This is the maximum figure in recent years. In June 2025, the average retail price dropped to ₽2 712.7 apiece. The slowdown in inflation processes and the gradual saturation of the market influenced the price dynamics.^[5]

162.9% increase in production of protective gloves to 1.5 million pairs

The production of protective gloves, mittens, mittens and mittens made of natural or composite leather in Russia in 2024 reached a record 1.5 million pairs, which is 162.9% more than in 2023. The key region that provided the bulk of production was the Central Federal District, whose share reached 84.9%. This indicates a high concentration of production capacity in the region and a developed infrastructure for the production of products with increased protective function. This is evidenced by the data of the analytical company Alto Consulting Group, released in October 2025.

Significant growth is due to both the recovery in demand from industrial enterprises and the expansion of export supplies. Between 2022 and 2024, average retail prices for genuine leather gloves showed growth dynamics. The largest jump was recorded in 2023 with a growth rate of 7.9%. In July 2025, the average retail price was ₽2 158.6 per pair, up 0.1% from June 2025.

Production of protective gloves in Russia soared by 162.9% over the year

Analysts highlight several key factors that determined the growth in production and prices for protective gloves in Russia in 2024.

Reasons for the increase in production of protective gloves:

• Demand from the industrial sector - construction, metalworking and the chemical industry require high quality protective products.
• Export activity - a significant increase in supplies to the CIS countries and Asia stimulated an increase in production.
• Improving quality and standardizing products - the use of genuine leather and modern composite materials increases competitiveness in the domestic and foreign markets.
• Investment in production facilities - modernization of factories and the introduction of automation made it possible to increase production without increasing cost.

The rise in retail prices also reflects inflationary processes and the rise in the cost of raw materials in the global market. A slight 0.1% increase in the price in July 2025 shows market stabilization after a period of active growth.^[6]

Clothing sales up 3% to 1.89 billion units

The volume of clothing sales on the Russian market in 2024 increased by 3% compared to 2023 and amounted to 1.89 billion units. The growth of the industry took place against the background of a recovery in consumer demand and the development of digital sales channels through marketplaces. The data are published in the BusinesStat study on August 22, 2025.

The positive dynamics of sales is due to the recovery of domestic demand after a reduction in 2022, when the real incomes of Russians decreased. In 2024, consumers more actively purchased goods from the textile industry, which contributed to the growth of the entire segment.

The development of marketplaces has become a key driver of clothing sales growth. Expanding the range of products on electronic platforms and improving convenience for buyers, including the possibility of ordering on a postpaid basis, significantly increased the availability of products for end consumers.

Analysts note that visiting Marketplaces sites often serves as a method of relieving stress and distracting from problems. The psychological factor additionally contributes to the growth of sales of goods, including wardrobe items, as online shopping becomes a form of emotional unloading for consumers.

Men's clothing showed higher growth rates compared to other gender segments of the market. Women still acquire more items of clothing per year than men, however, this gap is gradually closing due to a change in consumer habits.

The leading enterprises of the industry are:

• LLC "Iniko."
• Atrus CJSC.
• JSC "Alice Fashion Rus."
• LLC "SKVT."
• Sharm Factory LLC.

The dynamics of the clothing market for the period 2020-2024 demonstrates volatility associated with external economic factors. After the peak value in 2021 at 1.953 billion units, there was a decrease to 1.675 billion units in 2022, replaced by a steady recovery in subsequent periods.^[7]

The volume of the Russian school uniform market reached ₽70 billion

The Russian school uniform market reached a volume of ₽70 billion by the end of the year. Such data on August 6, 2025 was presented by Roskachestvo, referring to information from industry associations.

According to TASS, about 70% of Russian families regularly acquire school uniforms. The most popular are children's clothing stores - 45% of consumers shop there. Another 35% prefer to order uniforms through marketplaces, and 15% attend specialized school clothing stores.

The volume of the Russian school uniform market for the year reached ₽70 billion

Deputy Head of Roskachestvo Elena Saratseva noted that more than 80% of students in Russia wear school uniforms. According to her, most parents support this practice, as it contributes to the cohesion of the team and forms the skills of conscious consumption.

The share of domestic products on the market is 30%. At the same time, only a third of Russian manufacturers fully comply with the new GOST, which will enter into force on September 3, 2025. The new document, developed by Rosstandart, establishes strict requirements for the quality of fabrics and a list of products related to school uniforms. At the same time, the standard does not regulate design, allowing educational institutions to use their own symbols. The document does not apply to sportswear and footwear.

According to the publication, in the Tver region, local authorities and manufacturers are implementing a program to provide uniforms for children from large families. The head of the department of the Ministry of Industry and Trade of the region, Andrei Lyubavin, said that about 25-27 thousand sets are distributed annually. Rafilya Gumenyuk, General Director of the Tver Garment Factory, clarified that the company is 50% loaded with the release of school uniforms and can potentially meet the needs of two neighboring regions.^[8]

The release of two new Turkish clothing and footwear brands

 In 2024,  only two new Turkish clothing and footwear brands appeared in Russia - Daniel's Paris and Mai Collection. By comparison, there were eight in 2023. Such data are given in April 2025 in a study by the consulting company Nikoliers. At the same time, in 2023-2024, five Turkish brands left the market, four of which entered it after 2022. Those who left include Perspective, Ipekyol and Twist. Some Turkish companies, though still in the market, have cut networks or slowed development.^[9]

33 foreign clothing brands entering the Russian market

In 2024, 33 foreign clothing brands entered the Russian market. This was reported on March 5, 2025 by Nikoliers. Among the new brands, a significant part is made up of clothing and footwear manufacturers. Some, including fashion brands Kennel & Schmenger and Gaissina, have already opened their first stores in 2025.

According to Nikoliers, it is expected that 2025 more foreign brands will enter the Russian market 22 year, and the number of new domestic brands will be reduced to 25. Three foreign companies have already opened their first stores in 2025: in addition to the mentioned fashion brands, the manufacturer of household appliances and electronics De'Longi entered the market.

33 foreign clothing brands entered the Russian market in a year

Analysis of the dynamics of new brands entering the Russian market shows a gradual decrease in the activity of both foreign and domestic companies. In 2023, 31 foreign brands and 44 Russian ones entered the market, in 2024 their number decreased to 28 and 33, respectively, and in 2025 a further decrease is expected - to 22 foreign and 25 Russian brands.

Among Russian brands that entered the market in 2024, the largest share is occupied by companies from the clothing and footwear segment - 42%. A significant part falls on entertainment (12%), as well as in the areas of catering, goods for children and household goods (9% each).

The key reason for the slowdown in the pace of new brands entering the Russian market is the record low vacancy in shopping centers. In 2024, it amounted to only 6.4%, which is the lowest value in the last few years. This situation is due to low development activity: according to Nikoliers estimates, in 2025 the commissioning of new shopping centers will not exceed 216 thousand square meters. m, and in 2026 - 292 thousand square meters. m, and the new construction will be represented mainly by small-format shopping centers.^[10]

Clothing production growth by a third to 694.1 billion rubles

The total revenue of clothing manufacturers in Russia in 2024 reached 694.1 billion, rubles which is a third more than a year ago. This is evidenced by data Rosstat published in February 2025.

According to Rosstat, by the end of 2024, 10.4 thousand clothing enterprises were registered in Russia, which is 0.3% more than a year earlier. The number of individual entrepreneurs in the industry increased by 0.6%, to 26.5 entrepreneurs.

Top 5 regions of Russia by the number of registrations and liquidations of clothing manufacturers

According to the Kontur.Fokus service, by the end of 2024, the largest share in the production of clothing was occupied by goods for children, training suits and swimsuits, as well as accessories such as gloves, headscarves, ties and scarves. This is due to the fact that such small goods can be effectively sold on marketplaces in large volumes, service experts say.

The most active participants in the tailoring market are individual entrepreneurs (individual entrepreneurs), who at the beginning of 2025 make up almost 72% of all registered businesses in this segment. Individual entrepreneurs open not only ateliers, but also production enterprises, producing clothing, which is often sold through marketplaces, according to analytical data.

The general director of the Ivanovo textile company, Yuri Shilov, in an interview for Kommersant in January 2025, noted that in previous years the segment could grow thanks to small production facilities. However, this could also mean the fragmentation of large businesses, with which the tax authorities actively fought in 2024, Shilov emphasizes.

Elena Nikitina, deputy general director of the fashion retailer Kanzler, noted that most Russian companies work with imported materials: fabrics, threads and accessories for tailoring mainly come from abroad. However, every year the delivery of materials from abroad becomes more difficult and expensive due to Western sanctions, which complicate logistics, as well as rising prices and currency fluctuations.

Entry into the Russian market of Turkish clothing manufacturer Benjamin

In mid-November 2024, it became known that the Turkish clothing brand Les Benjamin was entering the Russian market. The company intends to form its own chain of stores in a number of cities throughout the Russian Federation. Read more here

Yandex launched its Muted clothing brand

On October 22, 2024, Yandex announced that it would enter the fashion industry with its own brand of base clothing Muted through the Yandex Factory production area. The first collection of autumn-winter 2024/2025 is already available for buyers at the Yandex Market site. Read more here.

Russia's largest sportswear chains named

At the end of May 2024, Analytical Research Group (ARG) named the largest sportswear chains in Russia. The study showed that almost 7 thousand sportswear and footwear stores operate in 50 large cities of the country, of which about 600 are among the largest retailers in this segment.

According to ARG, the leader in the number of retail outlets is the Sportmaster chain, which includes stores of the same name, as well as points under the Columbia and DEMIX brands. In total, the Sportmaster chain has 360 stores, which significantly exceeds the performance of other retailers. The second place is taken by Snickerbox LLC, which manages the SneakerBOX network (formerly Reebok) with 77 stores. The third place belongs to the StreetBeat chain, owned by Reinvent LLC, with 53 retail outlets.

Other large chains include Oktoblu LLC (DeSport, formerly Decathlon) with 30 stores, Kupishuz LLC (Lamoda Sport Outlet) with 22 stores and IFC Jamilko JSC (TrendZone, formerly New Balance) with 20 stores. These companies make up a significant part of the sportswear and footwear market in Russia.

The ARG study also showed that a significant number of stores are concentrated in Moscow, St. Petersburg and Novosibirsk. These cities have the largest and most developed networks. However, Sochi, Irkutsk and Kaliningrad are leading in terms of the number of stores per resident, which indicates a high demand for sports goods in these regions.

The presence of retailers in offline retail was studied on the basis of data from the geoinformation system "2 GIS." Among the 10 large retailers included in the rating in terms of sales revenue for 2022, Sportmaster confidently ranks first, significantly ahead of competitors.

According to ARG analysts, the sportswear and footwear market in Russia will continue to develop despite external and internal economic challenges. The growing public interest in healthy lifestyles and sports is driving demand for sporting goods, opening up new opportunities for retail chains.^[11]

South Korean clothing brand Hazzys entered the Russian market

On June 13, 2024, it became known that the South Korean brand of men's and women's clothing of the premium segment Hazzys entered the Russian market. The first brand store opens in the Aviapark shopping center, located in Moscow on the Khodynsky field. Read more here.

Clothing manufacturer Happy Easy Anyway enters the Russian market

On April 11, 2024, it became known that the development company Malltech entered into a cooperation agreement with the Chinese retailer Happy Easy Anyway (HEA). As part of the partnership, HEA clothing stores will appear in various cities of Russia. Read more here.

South Korean clothing brand for recreation and everyday life Lifework enters the Russian market

In early April 2024, it became known that the South Korean brand of clothing for recreation and everyday life Lifework was entering the market Russia and. Kazakhstan The first store of the brand begins work in the shopping and entertainment center "," Fleet located in the To Moscow Khodynsky field. More. here

Chinese children's clothing brand Balabala entered the Russian market

On March 7, 2024, it became known that the Chinese brand of children's clothing Balabala entered the Russian market, the assortment of which includes clothes, shoes, underwear and accessories. The brand is owned by Semir Group - a leading Chinese multi-brand clothing company. Read more here.

2023

Revenue of Russian companies from the fashion industry for the year increased to ₽421 billion

According to the results of 2023, the revenue of Russian companies operating in the fashion industry reached ₽421 billion, while the total contribution of the sector to the country's gross domestic product amounted to 0.08%. Such data were published by the Agency for Strategic Initiatives on June 6, 2025.

The fashion industry's share of GDP is expected to rise to 0.46% by 2030. The industry's revenue could exceed ₽1,2 trillion by the end of the decade. The export of Russian fashion products amounted to $763 million in 2023.

Revenue of Russian companies in the field of fashion for the year amounted to ₽421 billion, which is an increase compared to the previous period

Industry development plans call for export growth to $4.36 billion by 2030. The fashion industry employs 447 thousand people and 27.5 thousand individual entrepreneurs according to ASI.

The Russian fashion industry includes designers, screenings, manufacturing, logistics and retail. The statistics take into account the five main OKVED codes, but the researchers propose detailing the classification to better reflect the structure of the market.

The researchers identify separate categories for the production of clothing and accessories under their own brand. This will make it possible to more accurately assess the modern structure of the Russian fashion market.

The industry faces a complex of systemic problems. Manufacturers and designers have little interaction with each other, industrial clusters work separately. The cost of local production is growing, forcing the business to look for contractors abroad.

Ekaterina Cherkes-zade, director of the ASI Center for Creative Economy Development, noted that the fashion industry in Russia reflects systemic challenges. Player fragmentation, outdated capacity, staffing shortages and reliance on imports limit growth potential. Consolidating manufacturers and designers, modernizing factories, investing in education and digital solutions can be breakthrough points for creating a sustainable ecosystem.^[12]

Growth in exports of Russian clothing for five years by 24% to ₽69,5 billion

The volume of export supplies of Russian brands of the fashion industry showed significant growth, increasing from ₽56 billion in 2019 to ₽69,5 billion in 2023. This became known on November 21, 2024 in St. Petersburg.

A study of the development of creative industries, conducted by the Agency for Strategic Initiatives together with the Higher School of Economics, Rosstat and Reksoft Consulting, revealed about 100 Russian fashion brands with annual revenues exceeding ₽1 billion.

Exports of Russian clothing for five years grew by 24% and reached ₽69,5 billion

Svetlana Chupsheva, General Director of the Agency for Strategic Initiatives, stressed that the fashion industry has every chance of entering the top 3 dynamically developing creative industries in our country. She noted that the CIS market is a key direction for the export of Russian fashion products, occupying more than 80% of the total supply.

According to Ministry of Digital Development, in the structure of the creative economy of Russia, the fashion industry ranks fourth with a share of 7%, behind the IT sphere (26%), advertising and the media (16%), as well as gastronomy (14%). In the country there are 10.2 thousand enterprises in the field of fashion. Five of the ten largest market players in terms of revenue in 2023 are represented by Russian companies.

The importance of the creative sector for the country's economy is confirmed by the forecasts of ASI and the Higher School of Economics - by 2030, a twofold increase in the share of the creative economy in Russia's GDP is expected from the current 3.5%. Six regions have identified creative industries as a priority area of ​ ​ economic development: Moscow, St. Petersburg, Krasnoyarsk Territory, Chelyabinsk Region, Novgorod Region and Khanty-Mansi Autonomous Okrug - Yugra (Khanty-Mansi Autonomous Okrug) (Khanty-Mansi Autonomous Okrug).^[13]

Growth in sales of used clothing and footwear in Russia by 30% to 200 billion rubles

Sales of used clothing and footwear in Russia in 2023 increased by 30% and reached ₽200 billion, taking 6% of the total market turnover. Such data from Fashion Consulting Group (FCG) were released in mid-July 2024.

According to Kommersant, the departure of foreign brands contributed to the active development of resale in Russia. The volume of orders through private byers has grown: previously, luxury, exclusive or very popular things were purchased like this, including Zara clothes. According to Nikoliers partner Anna Nikandrova, the expansion of the channel contributes to the emergence of a large volume of unclaimed things that did not fit in size, style, color. The sale of the assortment is often carried out by the customers themselves, often we are talking about actually new things.

Sales of used clothing and footwear in Russia in 2023 increased by 30% and reached ₽200 billion

Nikita Shashkevich, head of Lifestyle at Avito, calls interest in resale a global trend. In the United States, it forms at least 8% of the fashion market.

The ability to find unusual things attracts about 40% of buyers, 15% of sales now fall on the premium segment, he notes.

According to FCG, savings are the motivation for 53% of buyers, and environmental ethics is important for 15% of customers. The wardrobe of Russian buyers is reduced, they make less spontaneous purchases.

Resale is associated with online sales. In addition to Russian marketplaces and social networks, consumers use foreign services such as eBay, Amazon, Rebag and Vestiaire Collective. At the same time, CORE.XP consultants pay attention to the development of secondary sales offline: a resale corner appeared in TSUM, an Oskelly store operates in Stoleshnikov Lane.

Alexey Vanchugov, Managing Partner of Vanchugov & Partners, warns that initially secondary sales of clothing and shoes are of interest to a limited audience. The market stimulates the flow of foreign manufacturers, but over time it will be supplanted by Russian brands, tolerance to which is growing. According to FCG, local brands already form 90.3% of the turnover of the 100 largest retailers, three quarters of buyers believe that these brands are competitive at the world level.^[14]

Growth in sales of suits by 22.3% to 181.6 million units

In 2023, sales of costume clothing in Russia reached approximately 181.6 million units. Growth compared to the previous year, when 148.5 million such products were sold, was recorded at 22.3%. Such figures are given in BusinesStat materials published on April 16, 2024.

By costume clothing, analysts mean trousers, breeches, skirts and trouser skirts of all kinds (and not just pieces of classic costume style), as well as costumes and kits, jackets, jackets and blazers. It is noted that in 2023 the growth in sales of the products under consideration was of a restorative nature. In 2022, the volume of sales decreased by 27.3%, which, according to the authors of the study, is associated with a decrease in real incomes of the population against the background of a difficult macroeconomic situation and the formed geopolitical situation.

However, despite the positive dynamics in 2023, the industry could not reach the level of 2021, when about 204.2 million costume products were sold. At the same time, the growth in demand led to a corresponding increase in supply. Moreover, in 2023, the expansion was provided not so much by the increase in Russian clothing production as by imports - primarily from China. The share of the PRC in the import of costume products to Russia in 2023 amounted to 35.9%.

In general, from 2019 to 2023, sales of costume clothing in Russia decreased by 8.3%. The number of such products in the wardrobe of Russians tends to decrease, while the share of looser and more comfortable clothes (primarily knitted) is growing. In addition, during the period under review, the total sales of costume clothing recorded an increase in the share of products for men: it rose from 42.4% to 44.3%. At the same time, the share of women's clothing decreased from 57.6% to 55.7%.^[15]

The volume of clothing production in Moscow over 5 years has grown 62 times

Over the past five years, the volume of clothing production in Moscow has increased 62.4 times. Moscow Mayor Sergei Sobyanin announced this on May 28, 2024 in his Telegram channel, noting that the departure of foreign brands created new opportunities for metropolitan manufacturers and contributed to the rapid growth of the industry. Read more here.

Sportswear sales up 29% to 31.8m units in 2 years

In 2023, 31.8 million units of sportswear were sold in Russia, which is 29% more than two years ago, and in comparison with 2022, the market volume increased by 8.7%. Such data in the analytical agency BusinesStat presented in February 2024.

As noted in the study, sales of sportswear in the Russian Federation continue to recover from a fall during the COVID-19 coronavirus pandemic. In 2023, the market was in an active phase of restructuring and development, experts say. According to them, sales of sportswear in Russia at the end of 2023 increased due to the resumption of growth in household income, an increase in the popularity of various sports and physical activity. All these factors contributed to the fact that the market size in 2023 was above the pre-pandemic 2019 mark by 4.6%, according to BusinesStat.

Sales of sportswear in Russia are growing despite the departure of large foreign brands, including Adidas, Nike, Reebok and Decathlon. Their places were taken by domestic manufacturers and retailers, as well as companies from China. Among the latter, the Li-Ning brand stands out, according to the report of BusinesStat. Analysts call parallel imports another driver of growth in the Russian sportswear market.

Researchers call the following companies the largest manufacturers of sportswear in Russia:

• Gloria Jeans;
• "Alice Fashion Rus";
• Sharm Factory LLC;
• OOO "Fakel-Special Clothing";
• LLC "Iniko."

The shares of these manufacturers in the study are not given. In their reports, BusinesStat analysts take the data of Rosstat (domestic production) and the Federal Customs Service (export and import) as a basis, and then use expert assessments and their own research on retail and wholesale trade to calculate warehouse stocks, shadow production and other factors that affect the market.^[16]

The share of clothing stores of foreign brands in Moscow in 2 years decreased from 50.3% to 36.4%

By the end of 2023, the share of foreign stores in Moscow shopping centers of the regional and super-regional format was 36.4%. For comparison, at the end of 2021, this value was 50.3%. Thus, a drop of 13.9% was recorded. The corresponding figures were announced on February 22, 2024 by the Russian Council of Shopping Centers (RSTC).

According to the Vedomosti newspaper, from 2021 to 2023, the share of domestic fashion brands in shopping centers increased by an average of 20%. This is due to the outflow of foreign companies that have curtailed their activities in the Russian Federation in the current geopolitical situation. The areas of departed foreign sellers began to be actively occupied by Russian retailers. For example, in the metropolitan shopping center "Metropolis" the share of foreign tenants at the end of 2023 was approximately 43%, while two years earlier it reached 69%. In particular, in 2023, Melon Fashion Group (brands Zarina, Befree, Love Republic, Sela, Idol) opened and relocated over 200 stores to large areas.

The share of foreign stores in Moscow shopping centers of regional and super-regional format amounted to 36.4%

The trend in the redistribution of retail space in favor of domestic fashion retailers is also observed in other Russian regions, where foreign companies that left the country were present.

In early October 2023, NF Group reported that Russian brands occupied more than 85% of the space in 22 Moscow shopping centers after large international retailers left the country - Swedish H&M and Japanese Uniqlo. The vacated premises are rented by such domestic retailers as Gloria Jeans, Lime, Just Clothes, Befree, Outletium, Blind Chicken, Offprice, Snezhnaya Koroleva, Love Republic, Sela and others. High demand for these areas remains due to the quality of the shopping centers themselves, the decoration of stores and their favorable location.^[17]

Clothing manufacturers who left Russia file lawsuits over parallel imports

The US and EU authorities forced some foreign companies to leave the Russian market after the start of a special operation of the Russian Armed Forces in Ukraine. As a result, arbitration courts throughout Russia - from the Novosibirsk to the Rostov region - from October 2022 literally bombarded with claims from the American company Calvin Klein Trademark Trust, which demands compensation from companies and individual entrepreneurs from 50,000 to 310,000 rubles for violation of the exclusive right to the trademark.

In addition, the arbitration courts of the Novosibirsk and Sverdlovsk regions are considering three lawsuits from the American manufacturer of jeans Levi Strauss & Co, filed in December 2022 and January 2023, and two lawsuits from the German manufacturer of sportswear Puma SE to stores in Novosibirsk, filed in January.

2022: Fur shortages and rising prices as demand for fur coats slows

Due to the sanctions imposed by the EU on Russia after the start of a special operation in Ukraine, and the mass extermination of minks in Denmark, fur coats producers in Russia faced a shortage of fur and rising prices for raw materials. This has already led to a reduction in the range of stores, which already have a drop in demand for fur products.

2021: In Russia, sales of fur coats fell - by 0.5%; revenue up 2%

In 2021, 624,764 fur coats were sold in Russia, which is 0.5% less than a year earlier. However, revenue from the sale of these fur products increased by 2%, to 40.1 billion rubles. This is evidenced by the data of the labeling operator of the Center for the Development of Advanced Technologies (CRPT), published in March 2022.

In 2019, when there was no COVID-19 coroanvirus pandemic yet, residents of Russia purchased more than 1 million fur coats. Regarding this indicator, sales of fur goods in 2021 decreased by more than 40%.

Most of all, residents of Moscow and the Moscow region spent on fur coats (a total of more than 21.8 billion rubles), the Kirov region (3.3 billion rubles), the Stavropol Territory (2 billion rubles), St. Petersburg (1.7 billion rubles) and the Chelyabinsk region (825 million rubles).

Compared to 2020, the rating has practically not changed, only in fourth place St. Petersburg replaced the Novosibirsk region, which by the end of 2021 was not included in the top 10 subjects of the country in terms of fur coat costs, said Deputy General Director of the CRPT Revaz Yusupov.

According to the statistics of the CRPT, in 2021, sheepskin products came out on top in popularity - 313 thousand 930 units, followed by mink fur products - 259 thousand 942 units and fox fur products - 12 thousand 999 units. In 2020, mink fur products were the most popular products. According to the amount of expenses of Russians, the first place is taken by mink fur products, on which more than 24 billion rubles were spent. The second and third places, respectively, are occupied by sheepskin (11.3 billion rubles) and nutria (almost 1 billion rubles).

At the end of 2021, Wildberries reported that Russians began to buy more fur coats, household appliances and jewelry amid high inflation.^[18]

2020

The largest online clothing and footwear sellers in Russia

Online sales of clothing and footwear in Russia at the end of 2020 amounted to 382 billion rubles, which is 35% more than a year earlier. Such data in June 2021 were cited by Data Insight analysts.

According to their estimates, the average check for the purchase of clothes and shoes on the Internet amounted to 1,770 rubles (-3% by 2019), and the number of orders - 215 million (+ 40%).

The share of online clothing and footwear stores in 2020 accounted for 27% of the Russian e-commerce market in terms of the number of online orders and 15% in terms of online sales in rubles.

The conversion of online clothing and footwear stores in 2020 amounted to 4.5% (4.5 orders per 100 site visits). The nearest indicators of perfume online stores and online auto stores are 5.1% and 3.1%, respectively.

Wildberries became the first among online sellers of clothing and footwear in Russia in 2020 in terms of sales, gaining a share of 54%. Next are and Lamoda. Ozon Also in the top ten were Adidas Bonprix,,,, and H&M. KupiVIP Rendez-Vouz CENTRAL DEPARTMENT STORE Zara

The study also says that 93% of online stores use courier delivery, 92% use pickup points, 75% use Russian Post, 58% use checkpoints.

Of the 109 online clothing and footwear stores included in the TOP-1000 of online retailers, 91% are companies (JSC/CJSC/OJSC/LLC). 9% are owned by individual entrepreneurs. 73% of sites are registered in Moscow and the Moscow region, 8% - in St. Petersburg and the Leningrad region. 19% of online stores are registered in other regions of Russia.

According to Data Insight, in 2020, 47% of online clothing and footwear stores used proprietary CMS (CMS - system for creating, managing and editing site content). Bitrix is used by 34% of online stores. 19% use other CMSs. 32% of online clothing and footwear stores did not have a newsletter.^[19]

The Russian clothing and footwear market sank by 25%, sales on the Internet increased

The volume of the Russian fashion market (clothing and footwear) in 2020 amounted to 1.7 trillion rubles, which is 25% less than a year earlier, when the turnover was measured at 2.29 trillion rubles. This is evidenced by data from the Fashion Consulting Group (FCG).

Adaptation to the working conditions in a pandemic, investments in various anti-crisis measures and forced discounts led to the zeroing of net profit from many fashion companies that experienced difficulties with sales even before the crisis, - explained the state of the market FCG CEO Anna Lebsak-Kleimans (quoted by Kommersant).

Online sales have become an "inevitability" in the fashion market, FCG notes. In 2020, the turnover of online commerce increased by 11% to 245.2 billion rubles.

Irina Ryabko, managing director of Tsvetnoy department store, told the publication that the lack of an Internet platform led to more than two months of downtime in its work in the spring, as a result, trade turnover decreased by 19% over the year. Representatives of Stockmann and Melon Fashion Group (Befree, Love Republic, Zarina and Sela) also reported a loss of a significant share of revenue due to the spring quarantine. But the growth of online sales allowed Melon Fashion to achieve positive indicators in 2020 compared to 2019.

Sportmaster's share of online sales on an annualized basis increased 10 times. At Stockmann, Internet sales in turnover increased to 15%.

According to Anna Lebsak-Kleimans, the COVID-19 coronavirus pandemic has also led to a change in the rules in rental relations - retailers are trying to switch to short-term leases, exclude sanctions from contracts and get the opportunity to quickly transform space under new conditions. At the same time, as Boris Matsa, deputy director of the trade real estate department at Colliers International, clarified to Kommersant, the amount of fines for tenants remains at the level of 2019.^[20]

Notes