2GIS 2GIS (DoubleGIS)
Russia
Siberian Federal District of the Russian Federation
Novosibirsk
630048, Karl Marx Square, 7
Owners:
Sberbank - 72%
O2O Holding - 3%
Sysoev Alexander
Ru-Net Holdings
Vera Garmash Vladimirovna
East Investment Investment Holding - Baring Vostok Capital Partners
Owners
Owners
The founder of the 2GIS, Alexander Sysoev, in 2019 is the general director of Dublgis LLC, the founder of which is the Cypriot 2Gis Ltd.
Alexander Sysoev owns 48.5% of the shares of the Cypriot 2Gis Ltd, Dmitry Sysoev - 19.8%, Russian 2GIS President Vera Garmash and R&D Department Head Boris Berkhin - 4.7% each, Baring Vostok structures - 20%, ru-Net Holdings - 2.3%.
Products and Services
Since 1999, the 2GIS company has been producing electronic directories of the same name with city maps.
Business model
The company's business consists in selling companies and organizations the opportunity to publish their "extended profile" in the 2GIS reference book.
Performance indicators
2GIS, according to Mediascope measurements, is among the top 10 holdings operating in Runet. In June 2019, its monthly all-Russian audience on desktops and mobile devices was 19.7 million people living in large cities. A similar indicator of all projects of Sberbank itself is 35.4 million people. The press service of the 2GIS clarified that, according to their data, in July 2019, the application was launched on 49.3 million devices.
In the latest ranking of the most expensive Runet companies, compiled by Forbes magazine, 2GIS ranks eighth, its value is estimated at $243 million (16, 2 billion rubles at the Central Bank rate as of August 21, 2019).
History
2021
Buying a platform for working with companies' data in RocketData online services
On April 13, 2021, it became known about the sale of RocketData to GIS. " Under the terms of the agreement, the buyer first receives 47% in the Belarusian startup, and in the second half of the year the share will be increased to 88% after receiving the necessary regulatory approvals. Read more here.
Open letter from Russian online services against anti-competitive behavior of Yandex
On March 18, 2021 TAdviser , information came to the disposal that the Russian Internet the companies signed an open letter in which they expressed concern about the abuse of the dominant position in the search market by "" and Yandex supported the decision that FAS obliged the IT giant to eliminate privileges to promote its own services in this market. More. here
2020
Cooperation with Mastercard to launch a business real estate selection service in Moscow
On September 16, 2020, Mastercard announced that, together with GIS, Avito, Everpoint and Evotor, it has launched an intelligent business real estate service in Moscow for Mastercard business card holders. Upon request, for each selected property, a rating of attractiveness is formed according to a number of parameters, which allow, among other things, to simulate and assess the conditions for business development in the selected area in advance. The rating is based on data provided by service partners. Members of the Mastercard Business Bonus loyalty program get access to the geo-service. Read more here.
Acquisition of controlling interest by Sberbank
On June 11, 2020, Sberbank announced that it had signed binding documents on investments in the development and acquisition of a controlling stake in 2GIS.
According to the company, according to the results of the transaction, in which O2O Holding LLC also participates, the share of Sberbank will be 72%, the share of O2O - 3%, the founders and management will retain a share of 25% in the company. Investment funds Baring Vostok and RTP Global will fully withdraw from 2GIS capital. The assessment of 100% of the company's shares for the purposes of the transaction amounted to 14.3 billion rubles.
The board of directors of the company will include representatives of Sberbank and the founders of the service. The closing of the transaction is expected after obtaining antitrust approval and fulfilling the preventive conditions in the third quarter of 2020.
Sberbank and 2GIS plan to jointly develop the company's technology platform and products, creating services that will simplify the daily life of users and help entrepreneurs conduct business.
The plan is as follows:
- The platform will allow users not only to receive information about the object and its location on the map, but also to choose the optimal and convenient way to move using public, personal and rental vehicles (car sharing, bicycles, scooters, etc.), order and pay for it.
- 2GIS plans to become a marketplace not only for large companies, but also for local businesses that do not have a presence or are underrepresented in the online space.
- The company will develop convenient tools for developers who want to create experience in local search, mapping and navigation in digital products.
The presence of its own mapping platform will allow Sberbank ecosystem companies to create products and services, providing customer experience. Integration with 2GIS will accelerate the development of various business areas of Sberbank, its ecosystem, as well as the joint venture of Sberbank and, Mail.ru Group such as:,, Sberlogistics,, Sabermarket, and Citymobil Delivery Club SberFood Scooter others. In addition, 2GIS services will be integrated with for bank applications individuals and corporate clients.
As of June 2020, Sberbank and 2GIS began implementing joint initiatives to promote ecosystem products and services, as well as introducing updated functions in 2GIS applications.
 | We plan to create a number of services that can be built on the basis of this platform, thanks to the combination of the competencies and technologies of the bank and 2GIS. Cooperation with the company, work on synergies begins in June 2020, without waiting for the closure of the transaction. told German Gref, President, Chairman of the Management Board of Sberbank |  |
| | We believe that partnership with Sberbank will allow you to develop products with greater speed and help even more people navigate the cities, choose the best organizations and get to them. Sberbank buys out the shares of previous external investors of 2GIS - Baring Vostok and RTP Global funds. We are grateful to the funds for their joint work and significant contribution to the development of the 2GIS. told Alexander Sysoev, founder, shareholder 2GIS | |
2019: Sberbank in talks to buy company
In August 2019, it became known that Sberbank is negotiating the purchase of the 2GIS system. Two sources familiar with the plans of the state bank told RBC about the negotiations between Sberbank and the owners of the 2GIS about entering the capital of this cartographic service. The top manager of a large Internet company, in turn, claims that it was the owners of the 2GIS who came out to investors with an offer to sell the business. Representatives of Sberbank and 2GIS declined to comment[1].
2016: Revenue of 2.5 billion rubles, net loss of 334 million rubles
The last available service reporting IFRS dates back to 2016. Then the consolidated revenue exceeded 2.5 billion rubles, the operating loss was 175.5 million rubles, the net loss was 334.2 million rubles.
2015: $40m investment from Baring Vostok and ru-Net
October 27, 2015 it became known about the injection of investments in the cartographic service "2GIS" in the amount of $40 million from the funds Baring Vostok and ru-NetLeonid Boguslavsky. They became minority shareholders[2].
The estimate of "2GIS" in the transaction exceeded $150 million (the service allegedly estimated this amount Forbes in February 2015). Investors received about 26.7% in 2GIS.
"The company intends to allocate the funds received for the creation of products, active promotion in Moscow, St. Petersburg and other large cities of the country, work in foreign markets - for example, in Southeast Asia, Latin America and the Middle East. Earlier, the management of "2GIS" developed the project for credit resources and its own service funds, "said Vera Garmash, president of the company.
According to the company itself, the audience of the web version of "2GIS" exceeds 13 million people per month. Applications for Android, iOS, Windows Phone, Blackberry are used by about 11 million users every month.
2014:26 million users
According to its own statement, as of January 2014, 2GIS has 26 million users in more than 250 cities of Russia, Ukraine, Kazakhstan, the Czech Republic, Italy and Greece (about 3.5 million in Moscow). For comparison, Yandex.Maps has more than 13 million users and current maps of 263 cities.
2011: 9.4 million users. The beginning of expansion in Moscow
According to its own statement, as of September 2011, 2GIS has 9.4 million users in more than 130 cities of Russia and Ukraine (about 300 thousand in Moscow). For comparison, Yandex.Maps has more than 13 million users and current maps of 263 cities.
According to Yellow Pages' foreign experience and GIS 's own Russian experience, "the customer base of directory publishers is usually about 10% of companies in the region, says CEO Alexander Sysoev. So, according to him, in the homeland of "2GIS" in Novosibirsk, 9.6% of local businesses became its clients, in Omsk and Krasnoyarsk, 8.4% each. At the same time, the average advertising check of a Moscow client, says the head of the GIS, "is 15 thousand rubles, while the average in Russia is 6 thousand rubles. In total, the company works with about 35 thousand advertisers.
In September 2011, it became known that 2GIS began expanding into Moscow. The Moscow version of the help system has left the beta testing stage. Calling the address base their main product, "2GIS" say that they do not compete in the Moscow geo-information market with the players who have already strengthened on it. Interestingly, the strengthened players themselves consider the "2GIS" a competitor.
Yandex has been selling geo-advertising on its maps since the beginning of 2011, and calls its base of organizations the most complete (320 thousand in Moscow, a total of 2.5 million). Like GIS, "Yandex.Maps is able to filter organizations in Moscow and St. Petersburg on several grounds: for example," round-the-clock "or" with delivery "when looking for pharmacies, restaurants by kitchen or by Wi-Fi .
The general director of "2GIS" Alexander Sysoev says that in the near future all advertising activities of "2GIS" will be focused on the sale of "extended profiles" of clients - that is, more complete information about companies than is usually included in the directory. At the same time, in particular, banner sales will be excluded from the product line.
With the completion of work on its API a month ago, 2GIS promises to share revenue with partners who post the directory on their own sites. The share of revenue that 2GIS is ready to allocate to partners will be 35-50%.
Now in Moscow, 2GIS has an office with 45 sales specialists, the number of which will increase to 200 by the end of 2011. At the same time, the headquarters, as well as the development office, according to the general director of the company, Alexander Sysoev, will continue to be in Novosibirsk.
2010: Revenue of RUB 997 mln
According to General Director Alexander Sysoev, in 2010, 2GIS 's revenue amounted to 997 million rubles, which is 356 million rubles. more than a year earlier (641 million rubles in 2009). 2GIS reports that about a third of its revenue comes from franchise projects. Franchisees receive the start-up guide "2GIS" for their city and the opportunity to sell advertising in it with a deduction to the parent company.
2004: Business separated from Technograd Plus into a separate legal entity
The developer of the service - Novosibirsk LLC "Dublgis" - was registered as a separate legal entity in July 2004. Prior to this, the project was part of the Technograd Plus company, which was engaged in the production of professional geoinformation systems.
Notes
Notes
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