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Flomly

Company

Owners

+ Agency for Strategic Initiatives (ASI)

Flomly - developer = sales management service in unorganized retail for distributors and manufacturers.

History

2021:5 million rubles of investments from IIDF

Internet Initiatives Development Fund (IIDF) invests 5 million rubles in the company Flomly - the developer of the sales management service in unorganized retail for distributors and manufacturers. The decision is based on its own algorithm analysis of the text to work with. big data This became known on March 17, 2021.

The startup will direct the raised funds to promote the service in the regions of Russia. Earlier, the team attracted more than 10 million rubles from a business angel.

Automatic pre-orders for the supply of goods to Flomly stores help manufacturers and distributors increase sales in non-network stores by reducing the time when the goods are not on the shelf. The service, with the help of fiscal data operators, collects a database of cash checks and binds each sale to a specific catalog with accuracy to the goods. Customers receive detailed online trade statistics of a particular store, which is updated every hour. It allows you to monitor the availability of goods on store shelves, form pre-orders and timely replenish the assortment. Distributors always know how many items they need to ship to the store without a personal visit.

Also, Flomly data allows customers to assess the actual demand in the market and evaluate the strategy for development and entry into new regions with maximum accuracy.

As of March 2021, 10 major manufacturers and distributors use the Flomly service, among them Unilever, Valio and Splat.

Flomly works by subscription. For new customers, using these 1000 stores for 3 months costs 200 thousand rubles. This amount includes: reports in Excel format, dashboards with online trade statistics, search for necessary stores and automatic creation of pre-orders for the supply of goods to the store.

Шаблон:Quote 'author = said Alexey Grinenko, IIDF investment manager

Flomly was founded by CEO Alexei Skuratov, CCO Felix Steta and editor Leonid Shnyr in 2019. The team has a lot of experience in retail.