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Metacommerce (Metacommers)

Company

Internet services
Since 2014
Russia
Central Federal District of the Russian Federation
Moscow


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Owners:
Igor Stanislavovich Ashmanov - 17,33%
Minchenkov Pavel - 49,33%
IIDF Invest - 33,33%

Content

Owners

+ Igor Stanislavovich Ashmanov
+ Comitas kepitat

Metacommerce is known for developing the Metacommerce platform, designed to analyze prices using unstructured data matching technology. In 2016, the project received investments in the amount of 60 million rubles from the Internet Initiatives Development Fund (IIDF).

Products

Metacommerce is a SaaS assortment and price monitoring SaaS platform that collects and processes data on more than 150 million products per day (data for 2020) and gives customers up-to-date, complete and reliable information about the market situation. Metacommerce monitors both on the Internet and in retail outlets - supermarkets and hypermarkets - throughout Russia and beyond.

History

2020: Entering the international market with the launch of the partner program

The Metacommerce team announced the launch of the partner program on September 1, 2020. The program is aimed at promoting the Metacommerce service in the Russian and foreign markets, which is especially important in the context of the rapid growth of online trade, constantly growing demand and high competition.

The company's partners are guaranteed a transparent reward system: from 5 to 25% of the transaction amount during the entire period of use of the Metacommerce platform for recommendations and direct sales, respectively.

Partners can be system integrators, digital agencies and developers of solutions for online trading, as well as individuals whose customers can benefit from a modern product for monitoring and analyzing assortment and prices.

2019: Participation in Skolkovo Technology Companies Product Development Program

In September 2019, Metacommerce participated in an acceleration program organized by the IIDF and Skolkovo. The result was the development of a plan for technological improvement of the product for 2020.

Metacommers Offline has received the status of a resident of the Skolkovo innovation center.

2017: Skolkovo Resident

In March 2017, Metahaus received the status of a resident Skolkovo"" and became part of IT cluster the innovation center. The company plans to develop the platform as a comprehensive solution for competitive market analysis, which, along with monitoring price changes, will allow tracking changes in the range of competitors and market coverage. It is assumed that this will enable retail companies, manufacturers and distributors to have an understanding of the overall market picture.

2016

IIDF investments

Old Metacommerce Logo

In September 2016, it became known that the Internet Initiatives Development Fund (IIDF) will invest 60 million rubles in the Metacommerce platform based on Big Data.

"The global market for competitor monitoring systems is estimated at $7 billion. The e-commerce market in Russia has already reached more than 650 billion rubles, and the segment of services and solutions for monitoring competitors, according to our calculations, will reach 1.5-2 billion rubles in the coming years. Metacommerce has everything necessary to take a noticeable share in it, "says Sergey Negodyaev, portfolio manager of the IIDF.

The demand for solutions of this class comes primarily from the most competitive and developed segments of the e-commerce market - electronics, children's goods, as well as fast-growing segments - clothing, DIY and goods for construction and repair. According to a study by RSR Pricing Benchmark, 30% of online retailers in the United States already use similar solutions, and 31% plan to introduce similar solutions in the near future in order to remain on the market. In general, foreign markets are also actively using dynamic pricing: the largest online stores in the United States, such as Amazon, Best Buy, Home Depot, have long implemented similar solutions. In Russia, most online stores still do not actively monitor competitors' prices, or use manual labor of employees or outsourcing services.

Daily analysis by Metacommerce of prices for 50 million products

The solution developed by Metacommerce with mentoring and investment support of Internet entrepreneur Igor Ashmanov "removes" daily and analyzes prices from more than 50 million goods, information about which is located on thousands of network resources from more than 80 regions of Russia. Thanks to Metacommerce analytics, startup customers optimize pricing, and are able to quickly manage assortment and marketing. Data collection and analysis is carried out in an automated mode: data on key commodity categories are updated with any frequency necessary for customers. The platform operates according to the SaaS model: customers pay for the service based on a monthly subscription. The solution of the project is already used by such companies as MediaMarkt, Braun, EKSMO, Eldorado, Comus, Technosila, Korablik.

The target customer segment of Metacommerce is online stores and offline stores with a presence on the Web, which require up-to-date information about the range and price level of competitors. In addition, these are manufacturers of goods that need to track what prices for their products are set in retail by end sellers, and how their products are presented in retail relative to competitors.

"The solution that we have developed is in great demand among Internet retailers. The main competitive advantage of Metacommerce is its own technology stack, which allows you to collect and compare large amounts of data with the maximum degree of automation in contrast to other solutions in the market. The company will direct IIDF investments to develop the functionality of the system, which will improve the quality of current products, "said Pavel Minchenkov, CEO of Metacommerce.
Источник — «https://tadviser.com/index.php/Company:Metacommerce,_Metacommers_(formerly_Metahouse)»

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