Institute for Internet Development (IRI)
Russia
Central Federal District of the Russian Federation
Moscow
123100, Presnenskaya embankment, 12, Vostok Federation Tower, 13th floor
The Development Institute Internet represents the interests of the entire Internet industry, including the Internet itself software , and the media. The purpose of the Institute is to collect and process statistical and analytical information that all market participants and other stakeholders would have access to; as well as analysis of trends in the development of industries, both Russian and foreign. It is also a platform for discussing industry, legislative and other initiatives, reporting them to relevant departments and broadcasting the opinion of state bodies of the industry.
History
2023
The Institute for Internet Development in 2 years sent 45 billion rubles to Russian content
Institute for Internet Development (IRI) in 2022-2023. invested about 45 billion rubles in support of domestic content. The general director of the organization, Alexei Goreslavsky, spoke about this in early February 2024. According to him, these investments were distributed in four areas:
- social media and blogosphere content;
- series;
- computer games and software;
- online media.
In 2023, with the support of IRI, about 400 projects were released, of which about a third (117 projects, or 30%) are video content. Another third (123 projects, or 31%) - content in the blogosphere. The remaining 153 (39%) are multi-format projects and special projects in the media. According to the institute, the content of online platforms, created with the support of the IRI, was watched by 334 million viewers in 2023. The most popular series among the audience are "The Word of the Boy. Blood on the asphalt, "" Mastodont, "" Polytech, "" Cool Change "and" Big House. "
The share of projects with IRI support among original platform projects increased in 2023 to 37% (from 26% in 2022). The top three platforms, where the largest number of originals came out with the support of IRI, included Premier (20% of the total number of original premieres), online movie theater (16 Wink %), (14 Okko %).
After the release on the Internet, IRI projects become available for viewing and television audiences throughout the country: in 2022, only 3 projects created with the support of IRI appeared on TV, in 2023 - 15.
As an operator of social advertising on the Internet IRI for 2021-2023. conducted over 420 advertising campaigns, the total volume of which amounted to more than 44 billion impressions of advertising materials. Systemically place social advertising of the operator of about 190 largest Internet resources, the Institute for Internet Development reported.[1]
Project budget 20.7 billion rubles per year for "understanding the new reality"
On January 18, 2023, the Institute for Internet Development (IRI) named the budget of its projects for 2023 - 20.7 billion rubles. Most of this money (17.7 billion rubles) will go to national content, and the remaining amount of funds (3 billion rubles) - to youth.
As Vedomosti writes with reference to the Director General of the IRI Alexei Goreslavsky, the priority in 2023 will be projects that allow "to comprehend the new reality," including import substitution, overcoming sanctions restrictions, etc. The most popular heroes now are ordinary people with an active life position, volunteers, local entrepreneurs, he said.
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As Elena Lapina, executive director and general producer of the organization, explained at a meeting with journalists, this amount is distributed to projects of different formats, which will be presented both in 2023 and in 2024-2025.
 | Youth content are projects that should be implemented in 2023... The second part of this money, when it comes to national content, is long-term money. Projects that can be implemented in 2023, 2024 and 2025. They go not only to audiovisual content. All this amount goes to four directions - TV shows, and the blogosphere, and multi-format projects, special projects in the media and games/software - she explained. |  |
According to Lapina, the focus of the IRI will be inclusive projects, as well as projects that model the future.
{{the quote|We have few projects in the field of fiction, this is a complex genre. Let's move in that direction as well, "she summed up. Ошибка цитирования Отсутствует закрывающий тег </ref>
3 billion rubles spent on SVO, 20 billion allocated for 2023
The Institute for Internet Development (IRI) in 2022 supported 776 projects. Of these, about a hundred affected various aspects of the special military operation (SVO) of Russia in Ukraine, and "in money it is more than 3 billion rubles." In 2023, the institute will spend 20 billion rubles to support projects related to SVO. The head of the IRI Alexei Goreslavsky spoke about this in early June 2023.
According to him, "in social networks, the special operation was one of the main topics." Among the projects related to SVO, Goreslavsky named Yulia Baranovskaya's project "Women of Donbass," dedicated to "real stories of women whose lives have changed after 2014." In addition, he said, "there are many projects about new regions."
IRI supported a number of "large series that are now in production," Goreslavsky said in an interview with RBC (published on June 6, 2023). He noted that "the volume of support for audiovisual and blogging content is quite equal," and in terms of the number of applications for competitions, IRI blogger projects are more than TV shows. As Goreslavsky explained, "just large serial projects a priori more expensive and more noticeable."
| | We have repeatedly said that the so-called "warm" content is in great demand. And just a lot of such human, creative, educational stories supported. In social media, for example, the top 3 most viewed projects of the IRI in 2022 include a cycle of videos# not equally. The stories of those living active lives do something good, "he said. | |
Goreslavsky explained that IRI funds are directed "to the production and marketing of projects," that is, they cover "10-15% of the total tasks of the Internet industry as such." According to the head of the IRI, "comprehensive support" is required, which implies not only the production of content, but also "its delivery, development of technologies, infrastructure, vocational training, and so on."[2]
Results of the year: budget 19 billion rubles, support for 776 projects
Results of the Institute for Internet Development (IRI) for 2022:
- receiving 7615 applications and supporting 776 projects;
- budget - 19 billion rubles, taking into account the balance from 2021 (about 4 billion rubles);
- in 2022, IRI allocated grants to regional media in the amount of about 500 thousand rubles to create socially significant content on the Internet. The total amount of requested support amounted to 19 million rubles.
Allocation of 260 million rubles for the development of a computer game
ANO "Development Institute" allocated Internet Novosibirsk 260 million to studios for rubles development by 2024 computer game in the genre of Action-RPG about the period of the Time of Troubles in. Russia
According to its plot, the Russian prince Yuri Miloslavsky, together with Dmitry Pozharsky and Kuzma Minin, will launch a war against the Polish interventionists[3].
2021
Allocation of 15 billion rubles for the creation of Internet content
On December 10, 2021, the Institute for Internet Development (IRI) announced the allocation of 15 billion rubles to support content producers. This money will be spent in 2022. In 2020-2021. about 3 billion and 10 billion rubles were spent on Internet content, respectively.
Vedomosti writes about this with reference to the general director of IRI Alexei Goreslavsky. According to him, the organization funds different types of content, but one of the largest segments is cinema and TV shows. 3-5 billion rubles will be allocated for their production in 2022.
As journalist Ksenia Boletskaya notes in her Telegram channel, about 20-30 TV series can be co-financed with these funds. Thus, the volume of state financing in this segment in 2022 will increase sharply.
Goreslavsky stressed that the institute supports the creation of other content on the Internet - games, software, support for the media and bloggers:
| | Whatever numbers sound, if you break it all into four segments and divide it, then it turns out not so much. | |
According to Goreslavsky, the IRI by the end of 2021 is discussing options for interaction with the Film Fund and the Ministry of Culture of the Russian Federation.
| | Our common task is to make high-quality, good content, "he concluded. | |
In August 2021, it became known that the IRI will receive an extraordinary 7 billion rubles from the Government Reserve Fund. At the expense of these funds, it was planned to support at least 200 Internet projects, which should be implemented by December 31 of this year, a source in the media industry told RBC. Information about the increase in the budget and its goals was confirmed to RBC by the general director of the Institute for Internet Development Anton Klyuchkin.
According to him, the Institute for Internet Development will distribute 7 billion rubles allocated for "state content" at the competition.[4]
Alexey Goreslavsky - the new general director of the Institute for Internet Development
On November 22, 2021, it was announced that Alexei Goreslavsky was appointed Director General of the Institute for Internet Development (IRI), which was created as a platform for coordinating the interaction of the state, the digital industry and civil society. Read more here.
Mishustin approved the operator of social advertising on the Internet
In July 2021, Prime Minister Mikhail Mishustin signed a government order endowed with the autonomous non-profit organization Institute for Internet Development (IRI) with a social advertising operator in Russia. The corresponding document is published on the official Internet portal of legal information.
IRI will ensure that the share of social advertising on Internet sites is up to 5% of the total advertising of the resource. According to Andrei Voronkov, Deputy General Director of the Institute for Social Advertising, the norm on a 5 percent quota has existed for 15 years, but it worked only for television, print media and outdoor advertising.
| | On the Internet, due to the lack of an appropriate mechanism, the quota was regulated only due to the self-organization of the market participants themselves. So, last year [2020], the largest Internet platforms in Russia signed a memorandum on social advertising, where IRI was also a coordinating organization in matters of social advertising. Thanks to changes in legislation, a legal mechanism for regulating social advertising on the Web is being created, and IRI is becoming an important part of it, he said. | |
Voronkov noted that by mid-July 2021, approaches to the selection of projects for promotion are being discussed. At the first stage, the operator will interact with Yandex, Google, Mail.ru Group, Rambler, TikTok and Facebook. These platforms will provide the operator with access to equipment for advertising socially oriented NGOs, charitable organizations, foundations, authorities and other advertisers of social advertising.
The representative of the IRI explained that advertisers will be able to place social advertising through the operator, but they can, as before, interact with the sites directly if such relationships of projects are already in effect and work.[5]
2019: Working out the issue of the availability of Runet resources for disabled people
On September 26, 2019, IRI announced that a Ministry of Digital Development, Communications and Mass Media Russia meeting of the interdepartmental working group was held to work out the issue of the availability of digital information resources for people with hearing, vision and motion coordination disorders. The event was dedicated to the further development of the "global philosophy of accessibility" in Russia.
{{quote 'author = Representative of the Ministry of Communications Evgeny Novikov' Ministry activates work to increase the availability of Runet so that people with disabilities can comfortably use digital information resources. For this, an interdepartmental working group has been created in the Ministry of Communications, which includes representatives of the Internet industry and public organizations. They will be able to present their experience and developments in this area, }}
In order to increase the availability of Internet resources for people with disabilities, the Director General of the Institute for Internet Development Sergey Petrov proposed to conduct assessment monitoring of various segments of the Internet.
| | Together with specialized public organizations, targeted funds and users with HIAs, we will conduct a series of monitoring studies of popular network resources and work out a special rating tool. In addition, checklists will be formed to eliminate errors. This will stimulate organizations, including commercial ones, to improve the interfaces of their own sites. And the results of the rating will identify the leaders of the Runet in the direction of an accessible digital environment, said Sergey Petrov
| |
In the near future, IRI will conduct a series of studies of popular social media, instant messengers and applications, socially significant services, and will also re-check the availability of content from state sites. In the summer, IRI experts analyzed more than 400 official websites of federal and regional departments. Then monitoring showed that on 12 resources of state authorities there is no version for the visually impaired. In addition, in 27 constituent entities of the Russian Federation, official portals of various branches of government were discovered that did not use this version. Subtitles for audio and video files were not broadcast on sites in 65 regions of the Russian Federation.
Earlier, IRI conducted a survey among Runet users on the demand for online services. According to the results, the demand for services adapted for users with HIA allowed them to take 4th place.
As of 2018, 12 million citizens with disabilities were registered in Russia, including 0.7 million disabled children. Intersectoral specialists are unanimous: the expansion of the inclusivity of the digital environment becomes for citizens with special needs not only the key to successful socialization, but also professional self-realization in the information society.
2017
Sergey Petrov appointed general director of IRI
According to CNews sources, by November 2017, the conflict situation around the appointment of the general director of IRI was resolved after the intervention of Alexei Goreslavsky, who recently oversees Internet issues in the Presidential Administration. In this regard, RAEK and ROCIT refused to promote Buyanov's candidacy and agreed to a compromise option with the appointment of Sergei Petrov, Chairman of the Board of the Media Communication Union (ISS).
The ISS Association, headed by Petrov, is organized by telecommunications and media companies. Its members are STS-Media, Tricolor-TV, Rostelecom, Er-Telecom and other companies.
The ISS is known for proposing in 2015 to ban one of the fundamental UDP Internet protocols to combat torrent trackers. The association was also a co-author shortly before the adopted laws on restrictions on the ownership of online cinemas by foreigners and the regulation of instant messengers. The Roskomsvoboda resource calls the association a co-author of another law: on regulating the operation of VPN services, although the ISS denies any connection with this document[6].
German Klimenko resigned as chairman of the IRI council
Advisor to the President of Russia on the development of the Internet German Klimenko resigned as director of the Institute for Internet Development. At the same time, he lost the post of chairman of the council of this organization.
Rudykh leaves the post of director, Klimenko blocks the appointment of a new
In July 2017, it became known that the director of the Institute for Internet Development (IRI) Ekaterina Rudykh left her post, a source close to the institute told CNews. Her successor has not yet been appointed due to disagreements among the founders of the institute.
According to the interlocutor of CNews, the IRI council elected a new director of the institute. It was Maxim Buyanov, a lawyer at one of the founders of the institute, the Regional Public Center for Internet Technologies (ROCIT). However, another founder of the institute, adviser to the President of Russia, German Klimenko, refused to sign the minutes of the meeting[7]
As a result, IRI works without a director. A CNews source believes that the reason for what is happening is disagreements between Klimenko on the one hand and the head of ROCIT Sergei Grebennikov and the head of another co-founder of IRI, the Russian Association of Electronic Communications (RAEK), Sergei Plugotarenko, on the other hand.
The situation with IRI affected the Coordination Center of the National Domain of the Internet (CC) - an autonomous organization regulating the domain zones.Ru and.RF. At the end of 2015, the charter of the CC was changed and the adoption of the main decisions instead of the council of the organization was entrusted to the meeting of the founders.
At the same time, the IRI became one of the founders of the CC. Now, according to the director of the CC Andrei Vorobyov, the absence of an IRI director or a person authorized by the director does not allow the CC to hold a general meeting of founders. This meeting should resolve a number of procedural issues: approve priority areas of the CC's activities, approve the annual report, elect an audit commission, etc.
The IRI press service did not comment on the issue of its director, noting that he was within the competence of the organization's council. German Klimenko did not return a call from CNews. Sergei Grebennikov limited himself to commenting that there are slight difficulties in the election of the director of the IRI, but one should not look for policies in this.
At this time, IRI is implementing a number of other projects: the institute has created its own Competence Center in the field of ICT, selects messengers for use in government agencies, selects projects for financing by venture funds and develops telemedicine.
Funding reduction after Volodin's transfer to the State Duma, employee exodus
At the beginning of 2017, the Vedomosti newspaper wrote about problems in the IRI: after Vyacheslav Volodin left the Presidential Administration and headed the State Duma, funding for the institute was sharply reduced (it was carried out through grants from the state). As a result, most of the institute's staff were forced to leave.
2016
Rostelecom and IRI plan to create a rating of smart cities in Russia. The project was later phased out
The Institute for Internet Development (IRI), PJSC Rostelecom and the National Association of Industrial Internet presented in December 2016 the methodology and assessment criteria that will form the basis for the formation of the future "Rating of smart cities in Russia."
In July 2018, ANO Institute for Development Internet(IRI) announced the suspension of work on the Rating of smart cities in Russia. More. here
Participation in the creation of the Competence Center for import substitution in the field of ICT
The Development Institute Internet is one of the founders of the Center for Import Substitution Competencies in ICT, which is created on behalf of Russian President Vladimir Putin. More about the Center - by. to the reference
Formation of the Expert Council
The IRI Expert Council for 2016 included industry experts and experts from related industries, including representatives of telecom operators and media companies, according to the organization's official website. Many of them have already taken part in the development of a long-term program for the development of Runet and related sectors of the economy - this report was presented by the Presidential Administration of the Russian Federation and the Ministry of Telecom and Mass Communications. Now, as part of the implementation of this program, the expert council of the IRI will continue to deal with the Runet Index - a system of criteria that reflect the state of the Runet as a whole, determining the mutual influence of the high-tech industry, related industries and the economy, and reflect the level of Internet development of the regions of Russia.
2015
Putin instructed IRI to create an Internet development program
In 2015, the President Russia Vladimir Putin instructed the IRI to prepare a long-term development program. Internet
The draft program was ready in the fall of 2015, then, as an addition to it, the institute prepared eight road maps for the development of areas related to the Internet ("Internet + Education," "Internet + Medicine," etc.). The developers planned to show these documents to Vladimir Putin at a meeting with Internet figures at the end of 2015. The meeting took place, the program and road maps were not approved, but following the meeting, the president suggested that German Klimenko become his adviser.
The creation of the IRI with the support of the deputy head of the presidential administration Volodin
IRI was created in early 2015 as a public organization aimed at the development of the Internet and related areas. The Institute was established by RAEK, ROCIT, the Media Communication Union (ISS), the Internet Initiatives Development Fund (IIDF) and German Klimenko.
It was believed that the institute had a solid political lobby: it was supported by Vyacheslav Volodin, who at that time held the post of deputy head of the Presidential Administration.
2014: IRI Initiative
The idea of creating IRI was presented by the Russian Association of Electronic Communications, the Fund for the Development of Internet Initiatives, the Media Communication Union and the Regional Public Organization "Center for Internet Technologies" in 2014 and was supported by the Presidential Administration of the Russian Federation.
The Development Institute Internet represents the interests of the entire Internet industry, including the Internet itself software , and the media. The purpose of the Institute is to collect and process statistical and analytical information that all market participants and other stakeholders would have access to; as well as analysis of trends in the development of industries, both Russian and foreign. It is also a platform for discussing industry, legislative and other initiatives, reporting them to relevant departments and broadcasting the opinion of state bodies of the industry.
"Given the speed of nashey̆ life, it is important to have a position agreed by all interested parties, a clear vision of the future in order to respond to changes in a timely manner, to any challenges of the time in order to effectively develop the internet industry, and to offer new ideas to the global market. To do this, we need more aktualnoy̆ information, analytics, trends, both global and Russian. It is also important to have a suitable platform from kotoroy̆ we would receive information and could broadcast the vision to the market for further discussion. We decided to single out the activities of collecting and analyzing trends, analytics, discussing the data obtained and broadcasting them to all interested parties into a separate structure - the Institute for Internet Development, "says Varlamov Kirill, director of the IIDF.
"In Russia and in the world, sometimes an erroneous opinion is created about the development of the Russian innovation market not for the better for the economy - and this must be changed. We have a successful long-term experience in conducting our own research projects (in various areas: from the rating of the Internet development of the regions of the Russian Federation - to the study of the economies of Internet markets and the contribution of the Runet Economy to the GDP of the Russian Federation). I am sure that these our developments and analytical products will be a good content contribution to the new structure. And RAEK, in turn, will have access to a much wider range of analytical materials and will be able to initiate a number of new products and research in those areas where we do not have a traditional presence, but knowledge about which will help Internet business develop more dynamically and more stable, "comments RAEK Director, Plugotarenko Sergey.
Notes
- ↑ IRI in two years allocated 45 billion rubles to support the creation of domestic content
- ↑ Head of IRI - RBC: "The blogging community is divided and heterogeneous"
- ↑ of the ANO "Institute for the Development of the Internet" allocated 260 million rubles to the Novosibirsk studio for the development by 2024 of a computer game in the genre Action-RPG about the period of the Time of Troubles in Russia
- ↑ Ministry of Culture of the Russian Federation
- ↑ Order of the Government of the Russian Federation of 13.07.2021 No. 1907-r
- ↑ The development of the Runet will be entrusted to the fighter with torrents, VPNs and instant messengers
- ↑ The presidential adviser blocked the appointment of the director of the Institute for Internet Development.
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