Somers

History

2024: Launch of an independent brand in the Somers payment solutions market

On November 25, 2024, Softline announced to TAdviser the launch of an independent brand in the Somers payment solutions market, which will unite a number of narrowly focused businesses within Softline Group of Companies: CrestWave, Sky Technologies and Your Payment Conductor (WFP).

Under the Somers brand, a single team of specialists will offer the market import-independent POS-terminal and products for accepting payments and managing financial business operations and. state structures This initiative is in line with the Softline Group of companies strategy to develop its own portfolio of services and products.

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Фото: Official Telegram channel Softline

According to the group, a single structure is designed to simplify interaction with customers and increase the efficiency of internal processes. Softline has experience in creating vendors within the group, which is confirmed by the history of companies such as SL Soft, Develonika, Inferit and Softline Digital.

Somers co-founder Alexander Shpet emphasized the strategic importance of the new name: "The creation of Somers is an important step in the development of our company. We have brought together the best teams and technologies to offer the market comprehensive solutions in the field of payment products. We have been actively growing and changing over the past three years. Change requires change - a new unified brand, positioning and identity. The name of the combined brand is associated with the stone island of Sommers at the fairway of the Gulf of Finland. The island has a strategic position, and by naming the company after it, we emphasize the desire to take a leadership position in the payment technology market. "

The Somers team will focus on three main areas:

1. "Somers.POS" - POS terminals and software complex. This area will be developed and supplied by domestic and foreign payment terminals with a set of their own software for equipment management. The suite of solutions will include payment software, a system for parameterizing POS terminals, loading and managing cryptographic keys both locally and remotely. The direction is focused on banks and large retail, requiring reliable and flexible solutions for accepting non-cash payments.

2. Somers.platforma is a system for acquiring and automating business. The direction represents a platform that allows banks and partners to connect their entrepreneur clients to acquiring. Also, with the help of the platform, entrepreneurs can manage the cash register, automate sales and commodity balances, work with product labeling and control fiscal data to comply with the law.

3. "Somers.gos" - solutions for the public sector. The direction develops and implements systems for centralizing payment transactions at the level of entire states, including the construction of central payment gateways and QR switches. The main task of these systems is to integrate and route payments, manage POS terminals and ensure their cryptographic protection. Public sector software products include software for monitoring and monitoring the health of equipment and individual transactions.

Vladimir Lavrov, General Director of Softline Group of Companies, is confident that the transition to the business unit model is one of the key success factors in modern realities: "Over the past years, Softline Group of Companies has been consistently and actively developing its own solutions and services for corporate customers, creating business structures. Within the group, such companies gain access to extensive distribution channels. This accelerates their growth, expands their customer base and increases sales. Softline already has successful cases of this approach: SL Soft, Develonika, Inferit, Softline Digital - companies that have grown from internal business units. "

According to Vladimir Lavrov, companies with a rigid hierarchy are losing their competitiveness, and they are replaced by structures where an "entrepreneur" within the holding contributes to its success. Therefore, Softline Group of Companies decided to create a Somers business unit, a Russian software and hardware vendor in the payment industry.

In the near future, Somers plans to offer the Russian market a comprehensive line of payment devices that will be completely independent of both equipment and software.