Lavrov Vladimir Evgenievich

Lavrov Vladimir Evgenievich

Biography

Vladimir graduated from St. Petersburg State Electrotechnical University, has an MBA degree, successfully passed the INSEAD Executive Program.

1994: Working at Xerox

Since 1994, Vladimir Lavrov worked in, Xerox developed a corporate, partner and service business Russia in and, countries CIS was responsible for organizing infrastructure and implementing the first major outsourcing projects in. Xerox Eurasia One of Vladimir's key career achievements is the creation of a team of Xerox Eurasia professionals, which has become one of the best in the corporation.

2019: Moving to Softline Group

In 2019, he joined Softline Group as Director of the Information Security Directorate, and later took over as Softline's Commercial Director in Russia.

2020: TAdviser interview

In July 2020, the head INFORMATION SECURITY of the company's department Softline , Vladimir Lavrov, told the interior TAdviser what makes the management the Russian of organizations think about the transition to a service model of information security consumption, and in what ways this can be implemented. Read more here.

2022

Softline Russia CEO

Softline, a provider of IT solutions and services in the field of digital transformation and information security, announced to TAdviser on March 15, 2022 the appointment of Vladimir Lavrov, CEO of Softline Russia, who has 30 years of experience in IT companies. In this position, Vladimir's tasks include continuing the dynamic growth of Softline, supporting Russian customers and adapting to new economic and technological conditions, as well as expanding the portfolio of software and equipment for Russian organizations.

"During his time at Softline, Vladimir has shown himself to be a talented and experienced manager with excellent managerial qualities. I am convinced that together with Vladimir we will be able not only to preserve, but also to increase the potential of Softline as a player in the IT industry in Russia, to continue the development of the team of professionals of our company, to preserve its values ​ ​ and positions, "commented Sergey Chernovolenko, Chief Operating Officer (COO) Softline.

Vladimir Lavrov sees his main task as maintaining the stability of the IT infrastructure of clients, who face large-scale tasks both for restructuring and for accelerated import substitution and the search for new technologies and approaches. In his opinion, Softline has sufficient resources to provide the necessary technological support for Russian organizations. Together with the board of directors, he intends to continue to strengthen Softline's position in the field of solutions, platforms and services for digital transformation.

"The appointment to the position of CEO of Softline Russia is both a great honor and a great responsibility for me. I thank the management of the company for their trust. In turn, I am confident in my experience and competencies and see opportunities for the growth of the company even in rapidly changing realities. Many years of expertise of the team, one of the broadest portfolios of relevant solutions of manufacturers - all this allows us to talk about the stability of Softline. In addition, the established development and production of its own software and equipment, Softline's own cloud, solutions for information security and deep expertise in domestic solutions are what was and will be in demand by Russian business, "said Vladimir Lavrov.

TAdviser interview

In June 2022, Vladimir Lavrov, General Director Softline Russia , in an interview TAdviser spoke about the requests of customers and ways from the solution. More. here

2023: Joining the Board of Directors of Softline Group of Companies

Softline Group, a provider of solutions and services in the field of digital transformation and information security, has formed the Board of Directors. It included, among other things, Softline CEO Vladimir Lavrov. Softline representatives reported this to TAdviser on February 28, 2023. The full list of members of the Board of Directors can be found here.