UnderPage

UnderPage is the digital publishing house publishing interactive books for mobile devices and service for creation of interactive books.

The company develops service for creation and sale of books which works on model of the commission. For 2014 the user himself quotes the price for the book, and the sales return shares between:

• shop – 30%,
• service – 10% and
• the user who gets 60% of profit.

If the edition is distributed for free, the fee is not charged.

For 2014 the company so formulated the mission – to create delightful interactive books and also to give an opportunity to create interactive books to everyone using simple and convenient service in use.

Managers

• For September, 2014 - Alyona Sosnina, an ukovoditel of the UnderPage project

History

2013: Creation of the project in Enaza company

The UnderPage project is created in 2013 within Enaza company, one of leaders in the Russian market of aggregators of digital content (is a part of inMedia group).

The interactive book 'Chapayev and Emptiness' by V. Pelevin which entered a short list of the state award 'The Book of Year — 2013' in the E-book nomination became the first product of the UnderPage command.

2014

In August, 2014 the interactive version of the cult novel of Francis Scott Fitszherald "The Great Gatsby" in the Russian and English languages was published.

Start of service for creation and sale of books

On September 4, 2014 within 27 Moscow international trade fairs the presentation of service for creation and sale of ineraktivny books of UnderPage took place. Using just service anyone can create the interactive book for mobile devices. Service is expected wide audience of users. It was announced that it will be useful to both publishing houses, and independent authors and also the companies which look for new forms of "packaging" of information – to educational institutions, advertizing agencies, corporate clients, media.

The UnderPage service consists of on-line of the editor which allows to work from any device in every spot on the globe, and applications on distribution of books. The editor allows to impose the book using video, audio-and interactive elements. The interface of the editor is designed in such a way that any user having basic skills of work with graphics editors will be able to understand it. After the book is imposed, the user can directly lay out from the editor it for sale in the UnderPage application which works in the version for iOS and Android.

Feature of service is converting of the edition created in the editor in the native code before emergence it in the application that allows to provide correct display of the edition on any devices and the high speed of work. The current version of service allows to do editions for tablets. In development there are a designer of animation and the designer of navigation elements. By the end of 2014 the possibility of issue of editions under smartphones is also planned.

"The market of interactive books actively develops, however, creation of really qualitative editions – rather long and labor-intensive process, - the UnderPage project manager Alyona Sosnina told. Adaptation of books under different platforms, promotion of editions and vzaimodeystiye from a hundred-ramie requires additional skills and resources. All these factors contain growth of the market of interactive books. UnderPage simplifies process of creation of interactive editions and does it to the most convenient and effective".