Premier Premier Online Cinema
Since 2019
Russia
Central Federal District of the Russian Federation
Moscow
st. Trifonovskaya 57A Floor/Office 5/5-12.
Top managers:
Michno Victoria
Content |
Owners
History
2024: CEO appointment by Victoria Michno
In mid-October 2024, Victoria Mikhno was appointed the new CEO of the Premier online cinema, part of Gazprom-Media Holding. In this position, she replaced Sergei Stamboltsyan, who will fully focus on the development of the entire business of Gazprom-Media Holding's digital assets as the head of GPM Projects, Premier said in a statement. Read more here
2023
Fine of 4 million rubles for films with LGBT people
On June 21, 2023, the Meshchansky Court of Moscow fined the Premier online cinema 4 million rubles for showing films with LGBT people without the "18 +" label. The company was found guilty under Part 2 of Art. 6.21.2 of the Administrative Code of the Russian Federation (dissemination among minors of information demonstrating unconventional sexual relations or capable of causing minors to want to change gender).
According to the protocol, the reason for the initiation of the case was the incorrect age marking of films with LGBT content - the films "Ideal Strangers" and "English Barber." According to the investigation, they were distributed with the label "16 +" - that is, "scenes with a demonstration and description of homosexual relations between men" were available to minors.
The protocol on Premier, according to the material card on the court's website, arrived at the end of May 2023. In addition to him, cases under this article were also opened against Start and Megafon. Online cinemas said the protocols were related to mislabeling. A Premier spokesman also said that the regulator's claims were not related to propaganda, but exclusively to incorrect age labeling, and the online cinema promptly eliminated this defect.
On June 19, 2023, Vedomosti wrote that since the entry into force of the LGBT law, 33 protocols have been drawn up for demonstrating and promoting non-traditional sexual relations. Such data were cited by Alexander Khinshtein, Chairman of the State Duma Committee on Information Policy, Information Technology and Communications. All protocols were drawn up in the second quarter of 2023, since until that moment there was a "test period," during which protocols for violations were not drawn up.
On November 24, 2023, the State Duma adopted a law banning LGBT propaganda, pedophilia and gender reassignment and large fines for violations.[1]
Appointment of Acting General Director Sergei Stamboltsyan
Gazprom-Media Holding on January 24, 2023 announced the appointment of Sergei Stamboltsyan as Acting General Director of the PREMIER online cinema. Sergey will start work on February 4, 2023. Read more here.
2021
Subscriber growth by 22% to 1.29 million
The number of subscribers to the PREMIER online cinema, which is part of Gazprom-Media Holding, increased by 22% in 2021 and amounted to more than 1.29 million users (data as of October 2021). The PREMIER library has expanded to 44.7 thousand units of content, which is 30% more than in the previous period. In 2021, the PREMIER video service collected 633.9 million views, and the total number of content views since the launch of the online cinema in 2018 has exceeded 1.45 billion views.
The number of subscribers grew, primarily due to the appearance of its own original projects on the service. In 2021, PREMIER presented 14 projects in an exclusive line, including: "In active search," "World! Friendship! Gum! " (Season 2), "Russian Holidays," "Master" "Installation," "Contact," "Insomnia," "Soldout," "Beyond Yourself," Yulia Akhmedova's documentary project "Fem.doc," as well as shows with frank interviews of media persons "Confession." Also in the line of original content is an adult animation of joint production with the 2x2 TV channel - the animated series "Hacking Universe" and sports projects of joint production with "Match TV": "Rostov-on-stake," "50 questions. Sport. "
In addition to creating Russian content, PREMIER in 2021 actively collaborated with foreign manufacturers and expanded the library through foreign films and TV series, including the Viasat library.
Iconic co-exclusive projects have been released on PREMIER: the drama "Common," "Breaking fists," the drama "Gerda" and others.
In order to expand the content distribution network and enter the international market, PREMIER began cooperation with large services. Thus, PREMIER films and TV series have become available to Kartina.TV subscribers in more than 140 countries. And from August 2021, users of the Megogo video service can issue a separate subscription to PREMIER. The network of partners has also expanded with contracts with the video service Voka, the telecom operator Megafon and the financial partners Alfa-Bank and Tinkoff. PREMIER also became available in a single Fire subscription, which Gazprombank launched together with other partners.
PREMIER online cinema in 2021 changed its business management structure. Sofya Mitrofanova became the General Director of PREMIER, Makar Kozhukhov became the Deputy General Director. The service also strengthened the team for the production of its own content and content marketing.
Appointment of Sofia Mitrofanova to the position of General Director
On August 5, 2021, Gazprom-Media Holding, a diversified media holding in Russia and Eastern Europe, announced the appointment of Sofia Mitrofanova (formerly Kvashilava) to the post of General Director of the PREMIER video service. The appointment comes into force on August 9, 2021. Read more here.
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