RSS
Логотип
Баннер в шапке 1
Баннер в шапке 2

Getintent

Company

Information Technology
Since 2013
Russia
USA
Europe
Moscow
105064, Lower Susalny Lane, 5 p. 16


width=200px
GetIntent is a Russian developer of the RTB platform under the brand of the same name. The company was founded by Georgy Levin and Vladimir Klimontovich in 2013.

Owners:
Gazprom-Media Holding (GPMKh)

Content

Revenue millions Ths. rub

Owners

+ Rosneft of the Tax Code
+ Nowfinteh

Getintent is an international developer of programmatic solutions for brands, advertising agencies and publishers. The company's flagship product, Getintent DSP, helps advertisers manage media purchases (desktop, mobile, connected TV and digital out-of-home) and optimize the cost of impressions using AI algorithms.


The company's offices are located in New York, Berlin and Moscow.

Products and Services

Getintent provides services for the automatic placement of Internet advertising based on its own technology platform. Getintent's business is concentrated in the B2B segment: the company contacts customers and through SSP (Supply Side Platform) - with publishers.

A feature of the Getintent platform is the ability to customize advertising campaigns at all stages, which increases the efficiency of customer investments and minimizes costs. Working with the system is simple: advertising materials are loaded into the interface and targeting is installed, then algorithms take part in an online advertising auction and provide an optimal advertising campaign with the achievement of targets.

At all stages, control and fine-tuning tools are available to the advertiser. To segment the customer's target audiences and select them accurately, the platform uses its own automated solutions, some of which are built on artificial intelligence algorithms. The range of possibilities for high-precision targeting is wide: it is possible to target specific sites, keywords on individual pages, devices and browsers, geographical coverage, audience segments, etc. The system provides the possibility of remarketing, including automatic optimization according to a given efficiency indicator - CPM, CPC, CPV, CPA.

2022: Appointment of Ekaterina Makarenkova as CEO

Ekaterina Makarenkova has been appointed CEO of the Getintent programming platform, part of the advertising ecosystem of the Gazprom-Media sales house. The company announced this on March 25, 2022. Read more here.

2019: Gazprom Media buys technology company Getintent

On December 27, 2019, Gazprom-Media Holding announced the purchase of the technology company Getintent, which specializes in automated advertising services.

During the transaction, Gazprom-Media acquires the platform and intellectual property of the company. The amount of the transaction was not disclosed. As a result of the acquisition, the holding will gain access to the current Getintent client contracts. Key Getintent employees responsible for technical development and commercial activities based on this platform will continue to work at Gazprom-Media.

The algorithmic advertising procurement market is growing dynamically: in 2018, this segment grew by 60% in Russia, while global growth was only 24%, according to Zenith Programmatic Marketing Forecasts. Getintent expects the volume of advertising placed through the platform to grow faster than the market thanks to advanced technology solutions, direct contracts with brands, as well as the use of resources and data of the Gazprom-Media holding.

2018

In 2018, the company's turnover in the Russian market exceeded 250 million rubles.

2017: IMHO and Getintent agree on strategic cooperation

The international company Getintent and the Internet seller IMHO agreed in the summer of 2017 on a strategic partnership. Automated purchase of outside video ads will be available to advertisers through DSPGetintent on all IMHO Outside Network sites: Videonow, Gismeteo.ru, Sports.ru, TVZvevda.ru, Ren-tv.com, etc., with a potential reach of ~ 20 million users.

The global turnover of advertising sales through Programmatic tools in 2016 is estimated at $24 billion. In Russia, over the past 3 years, programmatic purchases have grown from 9 to 29% (approximately 7.5 billion rubles). According to IAB Russia in 2016, the volume of video advertising in Russia increased by 19% and amounted to 6.6 billion rubles. The volume of the outstanding video advertising segment in 2016 amounted to 400 million rubles excluding VAT (an increase of 54% compared to 2015). Against the background of global and Russian trends, cooperation between Getintent and IMHO will give a new acceleration to the unification of two paradigms - classical procurement and with the help of programmatic technologies.

The View Rate (Viewability Rate) on IMHO network resources was 1.5 times higher, according to Getintent, than the average. There was also a noticeable increase in searches by quartiles (2-3 times higher than average), the percentage of failures decreased almost 2 times, and the duration of the session increased 3 times.

These results clearly demonstrate that despite the advantages of instream formats leading in search and CTR indicators, the outdoor format gives excellent results in performance and post-click indicators.

2016

GetIntent, a player in the Russian market for automated procurement of online advertising (programmatic technology), enters the Ukrainian market. The exclusive partner of the company in Ukraine will be Programmatic media, which has already conducted more than 500 advertising campaigns for 150 customers on the GetIntent platform since May 2015.

As noted, on the basis of its own technologies, GetIntent helps advertisers manage advertising campaigns and is automated to buy not just places and ads on sites, but to work with the target audience based on socio-demographic and behavioral data about users on the Internet.

A distinctive feature of GetIntent for Ukrainian companies was the support of the national currency, "hryvnia," for the purchase of inventory. GetIntent and Programmatic media intend to offer Ukrainian clients a wide range of programmatic tools: a full set of targeting, including more than 2 thousand ready-made segments from DMP partners; Large amount of display and video traffic work on all platforms - desktop, mobile (including in-app), Smart TV. Ukrainian customers will also be able to use all existing technological tools.

The tasks of Programmatic media will include attracting new customers, GetIntent, for its part, will provide the entire technological base, and will also hold a number of educational events for the digital industry of Ukraine.

As noted in GetIntent, in 2014 the volume of the programmatic market in Russia was estimated at p3.8 billion, and the technology accounted for 20% of media advertising in Runet. In 2015, the market growth compared to last year amounted to 32%, and its volume reached p5 billion.
According to a study by the Internet Association of Ukraine (InAU), in the first half of 2016, the volume of the online media advertising market in Ukraine amounted to UAH 580 million (21.5% higher than 2015). The share of purchases through programmatic is currently 6.04%. In 2015, procurement agencies through this solution amounted to 4.8%.

2015

According to the results of 2015, the international technology company GetIntent received $6.9 million in revenue, which is 3.5 times more than in 2014. The company is profitable and has more than 100 international clients, including multi-profile advertising agencies, Russian and world brands, as well as large ad tech companies.

90% of GetIntent's turnover is in the American market. The number of customers in the United States is growing, and the size of their average check is significantly higher than the Russian one. Also, large agencies appeared among the company's American clients, although historically there were more of them in Russia, GetIntent noted. In 2015, 78 American clients launched 1,146 advertising campaigns through the GetIntent programmatic platform. In Russia, 72 clients used their marketing budgets to conduct 673 advertising campaigns. According to the company, special growth is observed in the video advertising segment - 3 new video campaigns are launched through the platform per week.

The US market is the main selling license for RTBSuite - the second GetIntent product, an Enterprise-class solution for creating its own programmatic platform. The number of customers, large ad tech companies licensing technology from GetIntent, has increased to four.

Throughout 2015, GetIntent has been expanding its development and sales staff - now it employs 35 people on two continents.

As noted, in 2016, GetIntent's monthly revenue consistently exceeds $1 million, the company is confidently developing in the international market. By the end of 2016, GetIntent forecasts 3x growth compared to 2015.

2014

In July 2014, GetIntent went international and opened an office in the United States. In the first 4 months of operation, GetIntent USA's revenue exceeded that of GetIntent Russia. In the fall of 2014, GetIntent attracted an investment of $400 thousand from Igor Ryabenky's venture capital fund Altair.

Источник — «https://tadviser.com/index.php/Company:Getintent_(Getintent)»

Шестерня

The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article

If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible.

Simple Link   |  Views: 2062
How to create a "smart plant": Key characteristics of a modern digital enterprise
Model Studio CS: How to use BIM to give new impetus to the development of the fuel and energy complex