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Texel

Company

Information Technology
Since 2014
Russia
Central Federal District of the Russian Federation
Moscow
territory of the Skolkovo Innovation Center, 42 Bolshoi Boulevard, p. 1


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Owners:
Internet Initiatives Development Fund (IIDF) - 3,3%
Sergey Klimentyev - 32,8%
Rusnano Sistema Sicar

Content

Owners

+ Agency for Strategic Initiatives (ASI)
+ Sergey Klimentyev

Texel develops solutions for human 3D scanning, determining dimensional features and recommending clothing, as well as virtual photo fitting. Technologies are used in various directions and problems. Fashion - brands and retailers; Reduce returns of inappropriate clothing through sizing based on photos or basic issues increased conversion from visitors to customers through virtual clothing fitting; optimization of production due to the current anthropometric base of customers - maximum coverage of the size grid of the target audience; reducing the amount of recycled residues of unsuitable size; offline retail - optimization of retail spaces (no longer need huge classic fitting rooms) and the safety of visitors (no need to disinfect things after each fitting). Enterprises - consumers of overalls: reducing injuries and increasing the efficiency of employees by selecting the correct sizes of clothing; optimization of operational processes for selection of workwear; high quality characteristics of PPE due to personalisation/optimization of dimensional characteristics of clothing.

2023: 3D scanner deliveries to Saudi Arabia and Tajikistan begin

Texel, a Moscow-based manufacturer of software and professional 3D scanners, has begun shipping its products to Saudi Arabia and Tajikistan. Vladislav Ovchinsky, head of the Department of Investment and Industrial Policy (DIiPP), which is part of the Complex of Economic Policy and Property and Land Relations of the capital, spoke about this at the end of November 2023.

Texel 3D scanners are used in the clothing, advertising, fitness, and VR/. AR The 3D models obtained on these scanners can be used for 3D printing or integration into other services: send by mail, share in, social networks download to AR/VR systems, a computer game or a virtual fitting room. The scanner allows you to obtain accurate data on human shapes, this is also used by clothing designers to make new models.

Texel 3D Scanner

As the co-founder and general director of Texel Maxim Fedyukov noted, commenting on the manufacturer's entry into the markets of Saudi Arabia and Tajikistan, the scanners are fully automated, they are easy to transport and assemble. In addition, the equipment does not need to be calibrated before starting work. It takes 30 seconds to scan an object, after which you need to wait one minute to create a digital three-dimensional model, Fedyukov said.

Earlier, Texel began supplying its products to South Korea and the UAE. So, a compact 3D scanner Texel Portal MX for color scanning of people has been delivered to South Korea. On it, a three-dimensional digital model can be obtained in just 90 seconds. The UAE has installed a larger model Texel Portal BX, which analyzes a person standing on the platform, and then special algorithms in one minute in the Texel Cloud turn the scan results into a realistic 3D model.

2020

Development of three export directions

In 2020, the Texel company from the special economic zone of Moscow, developing scanning technologies for various applications, opened three international directions. Technopolice announced this on April 30, 2021 from the words of General Director Gennady Degtev.

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The scanners of the metropolitan SEZ company were first delivered to Spain, the USA and South Korea. In total, a member of the technological community of the SEZ of Moscow for April 2021 works in 27 countries. In 2020, the company increased its turnover by one and a half times, and the share of exports in total revenue exceeded 50%, - said Gennady Degtev.
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Texel has developed technology for scanning a person and creating his exact three-dimensional model, which has found application in many industries. In Spain, equipment with software was purchased by a company from the entertainment industry, which prints figures of scanned customers as memory. In South Korea, the scanner is used for scientific anthropometric research, teaching students digital design. In the United States, a scanner is used to personalize a gaming VR experience, when a scanned person, for example, can play for the football team.

The manufacturer of scanners and software also uses its technical solutions in joint projects with global fashion retail companies, creating a "virtual fitting room" service. Possessing human scanning technology, the company of the special economic zone of Moscow took the initiative to clarify the dimensional parameters of Russians in the interests of domestic light industry.

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The idea to conduct an anthropometric study was born from an understanding of the problem of the mass fashion industry, explains Maxim Fedyukov, CEO of Texel. - The basis of industrial production of clothing is the dimensional characteristic of typical figures. Around the world, the dimensional typology is revised every 15 years, since during this period, as a result of the acceleration process, there is a change in the size, proportions and shape of the human body. The last full anthropometric studies were carried out in the country for the last time in 1986. The lack of relevant data in light industry leads to significant production losses and unsatisfied demand from consumers - things often "do not sit on the figure," do not sell out and are forced to be disposed of.
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The company is convinced that the next anthropometric study of the population using the latest 3D scanning technologies will replace the outdated scientific and technical documentation for the construction of patterns of household, sports, departmental, special and uniforms. As a result, the Russian light industry will become more competitive and efficient.

Investments from IIDF, Sistema and Rusnano

On September 2, 2020, it became known about the attraction of investments by Texel in the amount of 110 million rubles. The developer of virtual fitting rooms was invested in the venture capital investment fund Rusnano Sistema, created jointly by AFK Sistema and Rusnano and the Internet Initiatives Development Fund (IIDF). The Russian startup intends to spend the funds received on international expansion.

Texel co-founder Sergei Klimentyev, commenting on the investments received, noted that the online clothing market was the first to be "ripe" for the introduction of digital buyers' doubles, and next in line was health, fitness, VR, computer games and the film industry.

IIDF and AFK Sistema and Rusnano fund invested 110 million rubles in Texel
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While our products are still in the early stages of development, we have already received positive feedback from the market, and this funding will allow us to continue dynamic development. We believe it's a matter of time before every customer has a digital avatar. They will get the same widespread use as Facebook, Instagram, Snapchat and TikTok, hopefully thanks to Texel technology, he noted.
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By the beginning of September 2020, using a scanner, Texel accumulated on its platform the largest database of color 3D scans in the world - more than 105 thousand models. Each month, the base is replenished with more than 2 thousand new models.


IIDF portfolio manager Ilya Korolev says Texel has come a long way in technology - from large stationary scanners to a mobile application. At the same time, the startup earns throughout its development.

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The team managed to form a unique data set of human sizes, which made it possible to get a parametric model ahead of the products of most competitors in terms of measurement accuracy, he stressed.
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According to Markets & Markets forecasts, the virtual fitting room market by 2024 will amount to $7.6 billion with a CAGR of 20[1]

2018: Investment from IIDF

IIDF invests 51.7 million rubles. in Texel, which has developed a technology for creating a parametric human model. The company will direct the attracted investments to patenting and further improvement of technology, as well as expansion into the markets of the USA and European countries.

Texel scanner can create a 3D model in 90 seconds

According to the developers, the created Texel 3D scanner for people and large things is one of the fastest on the market - the process of creating a model takes about 90 seconds. The company's scanners work in 11 countries and, according to Texel statistics, the devices scan a new person every 10 minutes.

According to the Unified State Register of Legal Entities, as a result of investments, the IIDF received a 3.3% stake in the company. The largest co-owner of Texel is Sergey Klimentyev (32.8%).

The Texel team is now working on artificial intelligence (AI) technology that will allow you to create a 3D model of a person even without using a scanner. AI is trained on its own and largest database in the world - these are more than 60 thousand color 3D models of the human body, collected using Texel scanners in activation campaigns of the largest brands (Visa, MasterCard, HP, Cisco, 20 century FOX, etc.). Thanks to its unique data set, Texel is invited to a closed international consortium (including Intel, Target, Columbia, Lectra, etc.) to develop the IEEE 3D Body Processing standard for the 3D model of a human body, where it oversees the standardization of file formats.

Texel expects that within a year AI will allow you to create parametric models and determine the exact dimensions by photo - using a smartphone or a camera installed in a retail store.

Texel technologies can be used in many areas, but at the moment the team has decided to focus on retail. In particular, the use of customers of their own "virtual copies" will make it possible to more effectively select models and clothing size for themselves when ordering online and, as a result, make repeated purchases more often.

Thus, the use of buyers of their 3D models will allow online stores to reduce the return rate (according to statistics, this figure reaches 40% in the United States, or almost $260 billion per year) and increase sales (as the study showed, 85% of buyers are ready to purchase an additional 1-2 things if they are sure that the size will fit).

In addition, human 3D scanning technology can make the shopping process smarter and more personalized. Texel solutions allow customers to recommend certain brands and clothing collections, as well as sizes and even style, based on the type of shape.

Texel has already conducted pilot programs, for example, in one of the largest shopping centers in Europe: of the scanned 20 thousand people, 90% visited stores advised by the Texel system, and 50% bought clothes on the recommendation. An additional advantage for retail is that the buyer can save their measurements and use them for subsequent orders online.

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The idea of ​ ​ a virtual fitting room is more than 20 years old. This market is littered with the bones of companies that have tried to solve the problem of choosing the right clothes. Someone lacked technology, someone did not have a business model glued, someone was not able to master integration. We analyzed the unsuccessful experience of the companies, assembled a strong team of immigrants from Deutsche Bank, BCG, Unilever, Samsung Research and Mail.Ru Group (a group of recommendation systems) and received good metrics as a result of the pilots conducted. The attracted investments will allow us to turn shopping for customers into an even more pleasant and effective activity, eliminating the forced fitting and the need to think about the size of clothes. And brands will come to sew only what suits real people, and not numbers from the size slide table, - explains Sergey Klimentyev, co-founder and director of business development at Texel.
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Customer data - not only interests, demographics and solvency, but also body parameters, the dynamics of their changes - can greatly change key business indicators: increase the average check, increase the number of repeated purchases, reduce returns of goods, etc. Texel, with their strategy for collecting 3D human models, parameterization technologies and a strong team, has all the necessary components to become a market leader in the next three to four years, says Ilya Korolev, IIDF portfolio manager.
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