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2024: MTS bought the rights to the cartoon "Fixies" to promote children's services
On October 30, 2024, MTS announced the purchase from Riki Group of Companies of the rights to images from the animation project "Fixies" on the basis of an exclusive license. These characters of the Fixiki universe are planned to be used to promote and individualize the children's digital services of the MTS Media holding and the MTS ecosystem. Fixation mascots will be used in the form of avatars, digital assistants and other elements integrated into services and products of the ecosystem, MTS specified.[1]
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