Getblogger

Performance indicators

The revenue of Getblogger LLC in 2023 amounted to ₽965,4 million, which is three times higher than the previous year. Profit increased 66% to ₽116,9 million.

History

2024: MTS bought Getblogger

Telecom operator MTS has acquired an advertising platform through bloggers Getblogger. This was announced on December 10, 2024. After the closing of the transaction, the platform will become part of the MTS subsidiary - Stream LLC as an independent unit.

Elena Melnikova, MTS Vice President for Advertising Business Development, noted that Telegram accounts for more than half of the advertising budgets of influence marketing. The company sees the possibility of synergy with Telegram Ads tools based on its own Marketer Pro platform.

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Freepik

Tatyana Ivanova, President of the Association of Bloggers and Agencies, considers the deal to be natural, since large ecosystems are interested in influence marketing, which demonstrates constant growth. The acquisition will help MTS develop the entire ecosystem, including the Nuum video platform.

According to the analytical company Smart Ranking, the leaders in revenue among blogger agencies are Perfluence (₽2 billion), WildJam (₽960 million), GetBlogger (₽945 million), Invite Agency (₽869 million) and BlackLight (₽668 million).

More than half of the advertising budgets of influence marketing already fall on Telegram, we see the possibility of synergy with Telegram Ads tools based on our own Marketer Pro platform. The deal logically fits into the MTS advertising business development strategy and strengthens the vertical due to new platform solutions and products, - commented Elena Melnikova.

The existing Getblogger team will continue to work for the company. MTS plans to strengthen its position in the AdTech segment, create a comprehensive platform product for advertisers and authors in Telegram, expand its product portfolio and increase its customer base.^[1]

Notes