MTS Media

MTS Media is engaged in the production of films, videos and television programs.

Performance indicators

2024: Revenue growth by 14% to RUB 21.4 billion

MTS Media revenue for 2024 increased by 14%. Sofya Mitrofanova, CEO of the company, announced this at the end of February 2025.

She did not name the absolute revenue indicator MTS Media, referring to the fact that the company is part of the MTS ecosystem, which means that the company cannot disclose its financial indicators for the calendar year before the media holding. At the same time, Mitrofanova clarified that for the period from September 30, 2023 to September 30, 2024, revenue in absolute terms amounted to 27 billion rubles.

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Фото: Freepik

From the MTS reporting for 2023, it follows that the revenue of MTS Media following the results of this 12-month period of time reached 18.8 billion rubles, an increase of 18.3% compared to 2022. Taking this into account, it turns out that in 2024 the revenue of MTS Media reached 21.4 billion rubles.

According to Sophie Mitrofanova, the revenue of MTS Media increased by more than 14% compared to 2023, if compared with the total revenue of assets included in the perimeter of the media holding. And the total audience of MTS Media in 2024 increased by 32%.

MTS Media produces and distributes original and licensed VOD and TV content via cable/IPTV, satellite TV and OTT platform. By the end of September 2024, the number of users of the OTT platform increased by 25.2% on an annualized basis and reached 9.5 million people. The growth of the total number of pay TV subscribers (satellite, cable, IPTV, OTT) amounted to 17.3% year-on-year, to 14.2 million subscribers.

By the end of 2024, the Kion cinema had about 7.6 million users, which is 53% more than a year ago.^[1]

History

2024

Purchase of rights to the cartoon "Fixies" to promote children's services

On October 30, 2024, MTS announced the purchase from Riki Group of Companies of the rights to images from the animation project "Fixies" on the basis of an exclusive license. These characters of the Fixiki universe are planned to be used to promote and individualize the children's digital services of the MTS Media holding and the MTS ecosystem. Fixation mascots will be used in the form of avatars, digital assistants and other elements integrated into services and products of the ecosystem, MTS specified. Read more here

Appointment of Sofia Mitrofanova as CEO

On June 10, 2024, it became known about the appointment of Sofia Mitrofanova as the new General Director of MTS Media LLC. She took over from Elena Balmont. Read more here.

Consolidation of MTS Entertainment Businesses in MTS Media Holding

The MTS Media management company, created in February 2024 to develop the media direction within the MTS digital ecosystem, has completed the consolidation of the group's entertainment businesses. This was reported to TAdviser by representatives of MTS on May 16, 2024.

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Фото: Official Telegram channel MTS

During the merger for the services "Lines" and "MTS Label," launched by MTS, LLC "MTS Strings" and LLC "MTS Label" were created. Then these companies, as well as Kion LLC (manages the Kion online cinema) and MDTZK LLC (MTS Live direction), which are members of MTS, became subsidiaries of MTS Media. MTS Music, remaining technically part of MTS, also became subordinate to MTS Media.

"Media is one of the fastest growing areas within MTS, and in order to achieve even greater results, we have assembled entertainment businesses under the management of a new media holding. We already have a strong content offer thanks to Kion and MTS Live, and by combining them with music and book directions, we will be able to create large multi-format projects, find and develop media franchises monetized in different environments, thereby offering a voluminous immersion in the world of entertainment and emotions, "- commented on the event MTS Media CEO Elena Balmont.

As noted in MTS, an example of such an ecosystem approach was the universe based on the novel "The Master and Margarita," launched earlier for the premiere of the film screening of Mikhail Bulgakov's work. A digital release of the film took place in Kion, the "Strings" service released an audiobook in the voice acting of Leonid Yarmolnik, who played in the film, thematic playlists of the characters of the novel appeared in MTS Music in the interpretation of modern musicians, and in MTS Live - a selection of performances based on "The Master and Margarita."

About MTS media assets:

MTS Live combines projects in the field of offline entertainment: ticket services MTS Live and Ticketland, concert venues in Moscow in the regions, is engaged in the production of concert and theatrical events.

Kion is an online cinema with 8.6 million users (as of May 2024). Kion offers over 200 TV channels, thousands of films, TV series, cartoons and documentary projects.

MTS Music is a streaming service for listening to music with a collection of 70 million tracks (as of May 2024).

"Lines" is a book service in which you can read books, magazines, manga and comics, listen to audiobooks and podcasts. Own publishing house "Strings" publishes original books every week.

MTS Label is responsible for working with artists, including production, rights management, distribution and marketing. More than 200 artists work with the label (as of May 2024), over 2000 tracks have been released over the year of its existence.

2023: Former head of Spotify Ilya Alekseev appointed Director of Business Development of MTS Media

Ilya Alekseev has been appointed to the position of Director for Business Development of MTS Media. Ilya took office in May 2023. Read more here.