Kion (formerly MTS TV) Online cinema

2024

Games section with over a hundred quizzes

On the eve of the New Year holidays, a section Games"" with more than a hundred quizzes appeared on KION. This was MTS announced on December 20, 2024.

𝓲

MTC

Games will be updated every week. Among the first quizzes are quizzes about cinema, music and sports, blitzes with questions from the school curriculum, tests for knowledge of foreign languages ​ ​ and traditions of the peoples of the world.

More than 100 games for adults and children are already available on the platform, including: "Shadow of Knowledge," "Age of Discovery," "Space Around Us," "Invent Me," "Master of Words," "Coin Ringing," "Fierce Biologist," "Eukaryotes," "In English, please," "Big Kitchen," "Fashion Conversation" and many others.

Start Project Waiting Rating

KION launched a waiting rating for projects on the platform on September 25, 2024.

The rating reflects the number of people who have added the upcoming premiere to the project's personal waiting list.

𝓲

Kion

This feature is available to authorized users of the web version. It allows you to track the wait for the release of the project, and the user - not to miss the premiere on the platform and track the appearance of new information about the film or series. With the help of counter data, KION will track the expectation rating of its own original content among the audience.

The project page also provides additional information about the series - description, trailers and posters, a list of actors and crew.

For September 2024, from the upcoming projects, the original KION series "Cupid," which will be released on the platform on October 1, 2024, can be added to the waiting list.

Start quality adaptation at video start depending on connection speed

KION has launched quality adaptation when starting video depending on the connection speed. The developer announced this on September 11, 2024.

𝓲

Kion

The adaptive quality video start function solves the problem in which the user either waits for a long video download in high quality, or gets low quality with a stable Internet connection. The feature is available on Android mobile devices and Android TVs, and plans to implement the feature on iOS as well.

To solve this problem, KION has developed a mechanism that measures the speed of the Internet before viewing, and then, based on this data, automatically selects the quality for starting playback. Throughput is checked on banners on the platform, trailers in the content card, trailers immediately before the content, at the stage of downloading the application in other elements. This player stores some time, and if the connection changes, the player again adapts the quality of the content to the current one.

Streaming has long been trying to solve the problem - how to determine in what capacity it is best to play video. And always the solution requires some sacrifices - either the quality or the loading time. Previously, on KION, the video started with a standard quality of 480p and adjusted to the speed of the Internet only during viewing. For our users, we decided to improve the experience of watching video and make it comfortable in any situation and solved this problem by starting with adaptive quality. With this feature, we really managed to improve the conversion to conscious viewing. Video launch began to occur 171% more often from the highest quality Full HD 1080p, and the share of sessions with poor starting quality decreased by 50%, - commented Alexey Arefiev, director of product and technology development at KION online cinema .

Availability on KIVI TVs

KION has joined the line of television devices that present the online cinema service. to TVs Xiaomi LG Samsung Haier Hisense Brand devices have also been added to brands,,,. KIVI This was announced MTS on August 20, 2024.

𝓲

MTC

KION has appeared on all devices in the KIVI TV line - an international developer and supplier of smart TVs, a certified partner of Google and Netflix. TVs are developed by the international KIVI team and are sold in the markets of Russia, Europe and Asia.

The service application will be automatically installed on TVs when the device is connected to Wi-Fi. For a more convenient launch of KION, a separate button has also appeared on the KIVI remote controls. This will allow viewers to quickly access platform content immediately after turning on the TV, without downloading the application yourself.

For all buyers of KIVI TVs, free access to the KION online cinema for 1 month is also provided. You can get a subscription by scanning the QR code on a sticker located on the TV package. Authorization in the service occurs using the user's mobile phone.

One of the priorities of the KION online cinema is availability on the maximum number of Smart TV devices to offer users even more convenient and high-quality access to our platform. We are glad to join the line of our presence with TVs of the KIVI brand, - commented Pavel Sukhovarov, Commercial Director of KION.

We are pleased to announce our cooperation with KION. This partnership will allow our users to enjoy content directly from KIVI TVs, while providing high image and sound quality, "said Dmitry Tikhonov, Head of Marketing at KIVI Russia.

Ability to change profile without entering PIN

KION started the profile change function without entering a PIN. Users will be able to switch between profiles using Touch ID or. Face ID Thanks to this, the login process has become even faster and more universal. This was MTS announced on May 30, 2024.

𝓲

MTC

This KION profile login feature mobile application is available to authorized users on and devices. Android iOS Face ID and Touch ID must be available on the device. In order to start using the profile change by, biometrics you need to enable the corresponding settings in the device. The method of entering a profile using biometrics is automatically selected by the device, depending on what type of biometrics is supported on it.

Touch ID or Face ID input is based on solutions from Google and. Apple KION does not collect or transfer biometric data users to third-party services.

We are constantly working to improve the comfort of users when using KION and watching content. Logging into a biometrics profile makes viewing content safer, especially for children - you can access content according to the age of the user. And it also allows you to enter the profile faster and easier, "said Alexey Arefiev, director of product and technology development at KION.

Previously, login to the account was available only by manually entering a PIN code. If the device does not recognize the user's face or fingerprint, you can also log into your profile using a PIN.

The feature is available when the app is updated in the App Store and Google Play.

Content Download Availability

mobile application KION users have access to the function of downloading - content films, TV shows and cartoons - and watching it offline without access to. to the Internet This function is suitable for viewing content when access to the Internet is limited - for example, on the plane, metro, abroad. This was MTS announced on May 16, 2024.

𝓲

MTC

In order to download the film, you need to click the "Download" button under its description, to download the series, click "Download Settings." After that, a modal window with loading parameters will open, where you can select a quality format or language for download. For series, each episode is loaded separately.

We are constantly working to increase the comfort of users when viewing content. And we want users to be able to watch movies and TV shows on KION even in situations where they do not have access to a stable Internet. This function allows you to do this - now thousands of films and TV series are available for offline viewing, - said Alexey Arefiev, director of product and technology development at KION.

Downloaded content is available for viewing for an unlimited amount of time and is displayed in the Downloads section of your personal account in your KION profile. As of May 2024, 90% of the content presented on KION in different genres and formats is available for download - melodramas, action films, fantasy, cartoons. Among them are such films as "The Master and Margarita," "Ice 3," "Cheburashka," "Mother-in-law," "Holidays," "Anatomy of the Fall," Turkish hits "Knock on My Door," "Black Sun," Korean dramas "Demon," "The Story of the Nine-Tailed Fox" and others. As well as content for children - for example, cartoons "Smeshariki. Beginning, "" Three Cats, "" Masha and the Bear "and others. Projects of the KION Originals line are also available for download, including hits such as the series "Kidney," "Life on Call," "Mutual Consent," "Sergius against Evil Spirits" and others.

Expanding the Library to a Hearing-Impaired Audience

PJSC MTS"," a digital ecosystem, on May 2, 2024 announced the expansion of the film library for a hearing-impaired audience. Now the online movie theater KION site presents 14 films with simultaneous translation into Russian sign language: popular comedies, family films, cult animation and science fiction.

The inclusive selection includes the Russian science fiction disaster film "Mira" directed by Dmitry Kiselyov, the comedy melodrama "I Will Live" with Evgenia Dmitriyeva about choice and freedom, Ivan Sosnin's picture "Distant Loved Ones" about the sudden journey of his father and his adult son through all of Russia, changing their attitude towards each other and other tapes.

{{quote 'Adding new films to the library of the KION online cinema for hearing impaired audiences is a continuation of the MTS inclusive program aimed at expanding technological innovations that improve the quality of life and the level of social integration of hearing impaired persons. The task of any business is to use additional opportunities, share the established practices and attract other market players to exchange experience and knowledge. Therefore, we launched the All-Russian inclusive festival "We will hear," on its site you can offer your own IT project or social idea that can support people with hearing impairment. The best developments will be considered for acceleration and integration into MTS business, - said Elena Seregina, head of the MTS Center for Social Responsibility, Diversity and Inclusion. }}

"Cinema in Russian sign language" can be watched simultaneously with subtitles and sign language translation. In addition to films, in the library of the online cinema you can also find video performances of the MTS Mobile Fairy Tale Theater with simultaneous translation into Russian sign language for children.

Deaf people are poorly included in the life of modern society. There is little prepared content, almost all news on federal channels is released without sign language translation. Expanding even the catalog of feature films can raise the general level of deaf culture, smooth out the existing border. It is worth noting that most deaf people communicate in Russian sign language (RJIA), the structure of which differs from ordinary Russian grammar, and not everyone understands "calculatory" (repeating Russian in grammar) speech. And such sign language translations would have a good effect on the development of literacy in the deaf, "said Yulia Shlyandina, director of fundraising and PR at the Co-Unity Deaf-Blind Support Fund.

2023

Ability to enter card data using NFC

MTS On October 13, 2023, PJSC "" announced that KION was one of the first services on the market online movie theaters in Russia who added the possibility of instant input data using NFC. maps You can enter data in a couple of clicks using NFC or. cameras phone This feature is available to all KION users on. Android

In order to take advantage of the opportunity, NFC must be enabled in the device settings. Then go to the KION personal account and, when choosing a payment method, click on "Add a new card." Choose one of the suggested ways to enter card data: via NFC or using the camera. After scanning, the card data - number and validity period, will be automatically filled into the form. The CVV/CVC2 code must be entered manually.

Once complete, your card details will be saved and you will no longer be required to enter them on subsequent payments. The function simplifies the payment process for users and allows you to enter card details in a couple of seconds and clicks.

Over the past year and a half, the variability of payments in Russian services has become less. And for users, the ability to pay quickly is a big advantage. Previously, only payment by manually entering card data was available on KION. And to save users time, we added a way - instant bank card data entry using NFC or a phone camera. As a rule, such functionality is typical for banks and payment services, but we believe that an online cinema, which is attentive to the comfort of its viewers, should also support convenient and innovative technologies. Thanks to the ease of adding a card, we have achieved not only an increase in user loyalty, but also increased conversion to a subscription, "explained Stanislav Zhuravlev, CPO of the KION online cinema.

Availability of the "Music" section on Android TVs

Music content has become available on KION on Android TVs. This was reported on September 8, 2023 by MTS Media.

This will allow KION + Premium subscription users to listen to music on the big screen through the TV speakers. Often, a TV is the only audio system in the house, and this KION feature on Android TV will help users get quick access to music.

The "Music" section has appeared on the main KION showcase on Android TV devices, which will present all the shelves, user playlists and recommendations that are in his MTS Music profile. In this section, on Android TVs, the user will be able to play music in the same way as through the MTS Music mobile application.

To play music via KION on your TV, you need to log in to your TV profile, go to the Music section and select the desired song or playlist. When playing, the title of the song and the album cover will be displayed on the screen.

As of September 2023, MTS Music is the third service by market share Russian streaming. There are 65 million tracks in the MTS Music catalog. In addition, the content is updated each week and new releases are added to the homepage.

For a month, traffic from the music service on KION amounted to 500 thousand minutes. The return to music at KION is 10%.

Not everyone at home has a bluetooth speaker, but sometimes there is a desire to listen to music "out loud" - for example, while doing household chores. According to our research, 20% of online cinema users have such a need. A TV designed to voice a room is an understandable and familiar source of sound for most users. But making music simply available without headphones on the big screen was not enough for us, we also wanted to provide a seamless client experience - to preserve all personalization and create the most similar and familiar environment, "explained Stanislav Zhuravlev, CPO of the KION online cinema.

In today's world, music listening sources are not limited to just one resource. The MTS Music service already exists in the form of a web version on computers, applications on smartphones, and is also available for use in iOS CarPlay and Android Auto. We are glad to integrate into KION on Android TV and reach a large audience of users who prefer to listen to music at home on their TVs, - commented the head of the MTS Music product Maxim Petrovsky.

This feature is available to all KION + Premium subscription users. For users who do not have a Premium subscription, KION will allow you to access music on Android TV using a special QR code. For September 2023, the "Music" section is available on Android TV, with further plans to integrate it into other large screens.

Availability for Toshiba smart TVs on personalized VIDAA platform

content The KION library, which includes hundreds domestic and foreign films and TV series, including interesting paintings from the KION Originals collection, is now available to owners of smart, TVs Toshiba working on. This was announced OS VIDAA on July 27, 2023 in the company. Mobile TeleSystems (MTS)

𝓲

gameguru.ru

For July 2023, the online cinema app is supported on VIDAA-powered devices versions U5 and U6. As the operating system is updated, KION will also continue to make its platform available on more recent OS versions.

A smart "TV embodies not only a wide range of developments and options, but also a deep understanding of the true needs of consumers. Often watching a film or series at home is not a random event, but a small story, which over time can turn out to be much more significant. First dates, relaxed weekends, kids and scattered popcorn, another episode after midnight, a melancholy throwback or laughter to tears in the company of friends, priceless emotions together. That is why the launch of the KION application for VIDAA OS is a smart solution for Toshiba smart TVs. A technology partnership that will give users the opportunity to get closer, narrated by Mr. Harway Wang, CEO of Gorenie BT LLC, which is the official supplier of Toshiba-branded TVs in the Russian Federation.

In many families there is a wonderful tradition - to gather in the evenings on the television screen. That is why we strive to ensure the availability of KION not only on mobile devices and computers, but also on home TVs. We are glad to realize that now millions of Russians can enjoy watching their favorite movie on our platform at home and share this joy with loved ones, added Stanislav Zhuravlev, CPO KION.

The KION online cinema not only developed the application, but also conducted integration content ones, data thanks to which soon a selection of recommended paintings and new products will be displayed in the operating system interface, on the start page. This will allow viewers to quickly access interesting platform content immediately after turning on the TV, without downloading the KION application. 

With the help algorithms BigData of from, MTS the KION application will offer personalized content collections that match the interests of each viewer.

The KION app is already available for download from the VIDAA app store. 

Availability on Hisense's personalized VIDAA platform

KION developers online movie theater announced on July 13, 2023, the launch of a version applications of their developed for. operating system VIDAA content The KION library, which includes hundreds domestic of foreign films and TV series, including paintings from the KION Originals collection, is now available to owners of the company's second-largest smart TVs Hisense producer TVs Russia. In sales partnership with Hisense, the KION app has been specially adapted for VIDAA. OS  

For July 2023, the online cinema app is supported on VIDAA-powered devices versions U5 and U6. As the operating system is updated, KION will also continue to make its platform available on more recent OS versions.

𝓲

sakhalife.ru

A smart TV embodies not only a wide range of developments and options, but also a deep understanding of the true needs of consumers. Often watching a film or series at home is not a random event, but a small story, which over time can turn out to be much more significant. First dates, relaxed weekends, kids and scattered popcorn, another episode after midnight, a melancholy throwback or laughter to tears in the company of friends, priceless emotions together. That is why the launch of the KION application for VIDAA OS is a smart solution for Hisense smart TVs. A technology partnership that will give users the opportunity to get closer, spoke about cooperation with KION, Mr. Harvey Wang, CEO of Gorenye BT LLC, part of the Hisense group of companies.

In many families there is a tradition - to gather in the evenings at the television screen. That is why we strive to ensure the availability of KION not only on mobile devices and computers, but also on home TVs. We are glad to realize that now millions of Russians can enjoy watching their favorite movie on our platform at home and share this joy with loved ones, shared Stanislav Zhuravlev, CPO KION.

The KION online cinema not only developed the application, but also conducted integration content ones, data thanks to which soon a selection of recommended paintings and intriguing new products will be displayed right in the operating system interface, on the start page. This will allow viewers to quickly access interesting platform content immediately after turning on the TV, without downloading the KION application. 

With the help algorithms BigData of from, MTS the KION application will offer personalized content collections that match the interests of each viewer.

The KION app is already available for download from the VIDAA app store. 

For those who already use Hisense TVs, or plan to purchase them, and do not have a valid subscription to KION, the online cinema gives 1 month of access to many films, TV series, cartoons and TV channels for every taste in HD and 4K formats. In order to take advantage of the offer, you need to launch the application on your TV and log in.

Translation into Russian sign language of movies and cartoons for viewers with hearing impairments

On January 19, 2023, MTS announced the translation into Russian sign language of films and cartoons for viewers with hearing impairments ― an inclusive selection for family viewing "Cinema in Sign Language" is already available on the main page of the KION online cinema. Subtitles will also accompany adapted films.

Deaf and hard-of-hearing adults and children will now be able to watch famous comedies, family films, cult animation and science fiction in sign language sign language. For even greater convenience, MTS and KION accompanied the video with subtitles.

The special selection of "Sign Language Cinema" on KION has already included - a comedy with Alexander Robak and Agata Muceniece in the lead roles "Honest Divorce" about the adventures of a married couple; the box office comedy "Naughty" with Victor Khorinyak about a blogger caught in unusual conditions; the first prank comedy "Doctor Whistle" in Russia and the comedy film "Standup Undercover" with Kirill Nagiev and Zoya Berber.

Also in the selection are cartoons for young viewers ― a Canadian animated film participating in the Montreal International Children's Film Festival "Go, Felix"; a tape about a werewolf who turned not a wolf, but a poodle, "100% wolf" and a cartoon about achieving the dream of a lifetime "Justin and the Knights of Valor."

Other films in the selection include the adventure drama "The Doctor: The Apprentice of Avicenna," which takes place in England of the 11th century, as well as the fantastic melodrama "Parallel Worlds" about love, which is not afraid of interplanetary distance.

MTS and online plans include movie theater further expansion of the inclusive selection. So, soon time it will be replenished with the original KION projects "Distant Loved Ones," "I Will Live" and others.

Digital technologies have great potential for the development of an accessible environment, therefore, one of the directions of the MTS inclusive program was the creation and adaptation of media content for viewers with special needs. The arsenal of projects includes the translation into Russian sign language of New Year's cartoons and more than 50 episodes of the animated sitcom Prostokvashino of the Soyuzmultfilm film studio, the creation of video versions of puppet performances of the MTS Mobile Fairy Tale Theater with sign language translation and subtitles. There is a high demand for inclusive content and a positive community response, so they scaled the program and adapted films and animation for family viewing, told the head of the MTS Center for Social Responsibility, Diversity and Inclusivity Elena Seregina.

Sign language for many hearing impaired and deaf people is the main one for everyday communication, while there are very few services and content for this target audience. The company considers it its responsibility to care for the viewer by broadcasting inclusive content. This selection will be a pleasant reason for hearing-impaired viewers to be able to conduct a film evening with their family, commented on the general director of MTS Media Alexei Ivanov.

2022

Starting FamilyJam and DetectiveJam channels

MTS PJSC on November 9, 2022 announced the launch of two additional TV channels of its own production - FamilyJam and DetectiveJam. Both channels are available in HD. TV channels will be available for viewing by users of all MTS services - the KION online cinema, home and satellite TV from MTS.

These TV channels are included in the own line of Jam TV channels from MTS, launched in December 2020. Their launch will expand the line to five of their own TV channels. In addition to these two channels, earlier MTS has already launched the TV channels KinoJam 1, KinoJam 2 and KION HIT.

The FamilyJam television channel is focused on family viewing, the program includes content for different ages: developing cartoons for the smallest viewers, animated series/animated series for children and adolescents, as well as full-length animated and feature films for the whole family. The goal of FamilyJam is to unite all family members, give a reason to communicate and create an exciting environment for children and their parents. The TV channel will be available on the button on button 29.

DetectiveJam - is dedicated to investigating high-profile murders, crime reconstructions, biographies of famous maniacs, solving confusing criminal cases, as well as popular detective stories. Each viewer of the TV channel will be able to feel like a detective. The channel's program will include domestic and foreign detective series, documentary programs dedicated to the work of detectives and revelations of criminals. The channel will be available on 27 buttons.

Our experience of launching our own TV channels gave an excellent result, even exceeded initial forecasts. We have expertise in the production of our own TV channels, and we will continue to develop it, occupying demanded niches. Family content and detective genres, as our analytics show, what the viewer needs. We are confident that our new television products will be successful and will become another driver of MTS business development in the media sector, - commented Alexey Ivanov, Operational Director of MTS Media/KION.

DetectiveJam's high-profile titles include such documentary series - "Killer Handwriting," "In Search of Lost Art"; feature series - "The Bridge," "The Mysterious Murders of Agatha Christie." FamilyJam will delight viewers with the Luke Besson trilogy about Arthur and Miniputes, the domestic franchise about heroes, the story of Ernest and Celestine, and the animated hit "Uncle Brad's Salon."

The first TV channels of its own production of the Jam line - KinoJam 1 and KinoJam 2 - were launched by MTS at the end of 2020. For two years, the channels showed high dynamics and managed to attract a loyal audience: both channels are in the top 10 film channels available in all broadcast environments. As of November 2022, the channels have already reached the distribution and broadcasting networks of other operators.

KinoJam 1 is a round-the-clock HD TV channel of films and series of domestic cinema created over the past decade and hits of the 2000s, on which everyone will find a movie or series to their liking. KinoJam 2 is a 24-hour HD TV channel with a full palette of genres of foreign films and TV series and cult hits of the 2000s, on which everyone will find a movie or series to their liking.

Developing a SuperResolution Solution

MTS PJSC on October 11, 2022 announced that MTS AI has developed a SuperResolution solution that allows you to translate video into 4K format, as well as an algorithm for skipping credits and repeated screensavers in TV series for the KION online cinema.

SuperResolution is the development of MTS AI, which is based on computer vision technologies. This system increases the video resolution taken in low quality to 4k. So owners of TVs that support 4K can watch old films and TV shows without distortion.

According to an independent study, which compared the original video in 1080p format and improved to 4K quality using artificial intelligence, the image improved with SuperResolution wins in several respects: it has higher clarity, brighter colors, and the picture itself looks more realistic.

The second part of the solution for KION is the automatic skipping of credits and screensavers using neural networks and machine learning. The use of artificial intelligence allows an online cinema not to attract additional financial and personnel resources for manual processing of series in order to implement the function of skipping credits in them. The algorithm created in MTS AI automatically detects and marks repeated personnel in all episodes of one season of the series in 40 minutes.

The function of skipping credits and screensavers is implemented in all series presented in the KION online cinema. This made it possible to increase the amount of time that users spend watching series on large screens (computers, set-top boxes, Smart TV).

The presence of previously inaccessible content in 4K in an online cinema undoubtedly increases the attractiveness for viewers. With the help of our developments, viewers will be able to fully use the capabilities of their 4k - and in the future, 8k - TVs. At the same time, the function of skipping credits is a benchmark among services that provide online video content that directly affects both product performance and user satisfaction and their level of loyalty, "commented Dmitry Bulantsev, Technical Director of MTS AI.

The KION online cinema is always focused on the convenience of using the application and improving the quality of content, which is one of the most important differentiators. AI technologies can provide key points of growth in competitiveness and comfort in using the service, "said Stanislav Zhuravlev, Chief Product Officer (CPO) of MTS Media/KION.

Rebranding

The rebranding of interactive TV from MTS will take place on July 1, 2022. The changes will affect new and existing customers. Previously, home television with an IPTV set-top box was provided under the MTS TV brand. From July 1, all new sales of home interactive TV will be implemented under the KION brand in converged subscriptions "WE MTS," fixed tariffs of the "FIT" line.

New and existing subscribers will be able to access original and exclusive KION-produced series and films from the KION Originals line, as well as access to a large catalog of films, series and cartoons.

In connection with the rebranding for existing customers, the TV package will be renamed from Basic Super to a KION subscription with more than 200 TV channels (including HD and 4K) and tens of thousands of films and TV series. The changes will take effect when the set-top box (Android) is rebooted. For new customers, the IPTV interface will now be with the KION logo. The cost of the main subscription in connection with the rebranding does not change.

In addition, new and existing subscribers of the KION subscription have access to their own KinoJam1 and KinoJam2 TV channels from MTS, within which you can watch films and TV series of domestic and foreign production in HD quality around the clock.

Launch of the TV channel "KION Hit"

MTS Media, a member of the MTS Group, developing IPTV, cable, satellite television broadcasting and online cinema KION, on May 13, 2022 announced the launch of the KION HIT TV channel. The channel will broadcast the first series of original projects from the KION Originals line, as well as films and series of Russian and foreign production. The channel will be available only within the MTS ecosystem.

The content of the TV channel will consist of both domestic and foreign films and TV series. Programming will be based on the KION Original content line - on the air of the TV channel, viewers will be able to see the first series of KION series, such as "Mutual Consent," "Happiness Clinic," "Snail Run," "Germans," "Sergius against evil spirits," "Secrets of Family Life" and many others.

Broadcasting of this channel will be round-the-clock. The software grid is based on the principles of linear and vertical programming. KION's originals series will air in prime time on weekdays at 19-00 o'clock with a daily replay at midnight and a replay of a whole block of KION Originals every Saturday from 19-00 to 24-00 o'clock. The rest of the time, the broadcast will take a variety of licensed content: Russian films and TV series ("The Great," "Earthquake," "Radio Day," "SuperBobrovs"), foreign content ("Chess Player," "Random Novel," "Hardcore"), animation ("Octonauts," anime "Wild Scrichers") and much more.

The task of the channel is to introduce viewers of traditional linear TV to the original projects of the KION online cinema. Users will be able to continue watching the series they like by scanning the QR code that leads to the KION application. Thus, on the one hand, we provide viewers who are accustomed to watching traditional TV with high-quality content, on the other hand, we are expanding the audience of the KION online cinema, "said Maria Smirnova, Content Director of MTS Media/KION.

The KION HIT TV channel will be integrated into the MTS ecosystem. Viewers will be able to get acquainted with the content of the channel in off-air times - thanks to the mechanics of the transition to the VOD environment. For example, if you view content from the KION Originals line on 'KION HIT', you can go to the corresponding section of the KION online cinema by clicking on a special banner or scanning the QR code presented during the broadcast.

The introduction of artificial intelligence to "revive" movie posters

On March 11, 2022, MTS AI said it had trained artificial intelligence and computer-assisted vision to generate posters for films and series hosted on the Kion streaming platform. A correctly selected image increases the chances that the viewer will want to watch this or that film or series.

The frame that artificial intelligence selected for the poster for the film "Guest from the Future," directed by Pavel Arsenov, 1985

"Kion's online cinema offers audiences a total of over 13,000 content titles, including partner content, exclusive and co-exclusive pictures and more than 24 original Kion Originals series and films. We are actively developing in the technical areas of the platform, strengthening our content offer, and gaining recognition from the industry and viewers. Technologies based on computer vision help make our product even more comfortable for users, and we can save resources on manual settings by moving on to automated innovative solutions, " says Fedor Yezhov, Chief Technology and Product MTS Officer, Media/Kion

Shot from the series "Need Help," directed by Dmitry Bulin, 2020

Artificial intelligence evaluates video on several characteristics. The first group of criteria included aesthetic: compliance with the rules of composition, the absence of closed eyes and others. Stylistic criteria were included in the second group: neural networks selected personnel that are most similar to those that are usually placed on posters. These are close-ups of the actors, as well as significant fragments, when, for example, the heroes pick up weapons and prepare for battle.

As a result, the neural network determines several "applicants" for getting on posters. At the same time, the number of selected personnel is minimal. Before the introduction of the system, platform editors had to independently look at huge amounts of content and choose the desired frame, after implementation they choose from just a few selected options.

"I hope that the automatic poster generation technology we developed will not only make life easier for Kion editors, but also help viewers in choosing the most interesting content for them," notes Alexander Shershebnev, head of the MTS AI computer vision group

Artificial intelligence also checks ready-made images and their signatures for prohibited content, as well as for compliance with the style and internal rules of the Kion online cinema. For example, posters for TV series on a multimedia platform should not have inscriptions like "Soon to the Cinema," as on posters announcing the release of films. At the first stage, the neural network checked all loaded posters and found several incorrect ones, which the company later replaced.

2021: Renaming the service to Kion

In April 2021 online movie theater MTS , TV was relaunched and renamed Kion.

2020: Collaboration with Universal PictureBox

MTS Media, a subsidiary of MTS PJSC, developing cable, satellite television broadcasting and its own multimedia platform based on the MTS TV online cinema, began cooperation with Universal PictureBox. MTS announced this on November 23, 2020. As part of this partnership, Universal films and TV series will be added to the cinema catalog.

The first films from Universal PictureBox for November 2020 are already available to users of the MTS TV online cinema. Among them are the box office films Snow White: A Scary Tale, the romantic comedy Upside Down, the drama Attack on the 13th Precinct, the adaptation of the novella by writer S. E. Hinton Fight Fish, the adventure fantasy with the star caste Snow White and the Hunter 2, the action movie Streets on Fire, the comedy with Eddie Murphy and Steve Martin, The Evil Guy Cartoon, the drama about the American musician "Ray Ray School Rivers" Energized, "a fantasy horror film" Something, "a romantic comedy with Steve Martin" Lonely Guy. " As well as TV series: detective about the genius "Doctor House," dramedy detective "Clairvoyant," drama about firefighters and rescuers "Chicago on Fire," fantasy "Grimm," science fiction "Heroes," adventure mini-series "King of the Apes," adaptation of the British legend "Great Merlin" and many others.

Every month the catalog of films and TV series from Universal will be replenished, content will be partially rotated. Thanks to cooperation, at least 100 films of categories A +, A, B (Fees USA in the ≥ of 50 million) US dollars and at least three series with all available seasons will be added to the MTS TV online cinema, they will also be updated every month.

Also, viewers of the MTS TV online cinema will have access to series and films, including the fantastic "Vault 13," "Star Cruiser" Galaxy, "the historical drama" Downton Abbey, "the animated series" Dragons " (based on the animated film "How to Train a Dragon"), "The Mummy," the melodrama "50 Shades of Grey," "Fifty Shades Darker," the fiction "Black Hole," the thriller "The One Who Hears Me," the detective with Michael Douglas "The Game," the movie epic "The Last Temptation of Christ," "The Grinch is the Kidnapper of Christmas" and many more.

Universal PictureBox projects will be available for viewing in the Super + subscription in the MTS TV online cinema.

2017: ivi available on MTS TV

Since June 2017, the online cinema ivi has become available to users of the application. MTS TV Now mobile TV users will be able to watch movies, animations and the most popular TV series as part of a premium subscription to ivi in the MTS TV application and not pay for Internet traffic when watching content.

There are two options for subscribing to service services: daily for 10 rubles per day or 249 rubles per month. You can subscribe to the ivi online cinema in the MTS TV application in the Profile section, in your personal account on the www.mtstv.ru website and using the ussd-request command * 998 * 10# or * 998 * 11# or the Internet Assistant service, pay with a transfer from a personal account or bank card, as well as through payment systems.

At this time, the MTS TV service is available on smartphones, tablets, laptops, personal computers, Smart TV and TVs with support for a web browser. Viewing content - more than 130 TV channels in 26 languages ​ ​ from 17 countries of the world - is possible on five devices with a single subscriber profile, and on two of them simultaneously for 15 rubles a day.

2016

2 million users

The number of TV users MTS has exceeded 2 million, while watching TV and video content from home TVs through the application is gaining popularity most quickly. In 2016, the duration of viewing also increased - the average use time of the application doubled. This is primarily due to the growing popularity of watching movies and TV shows: in 2016, film libraries of services and "" became available in the application. Megogo Amediateka

The operator also notes the growth of the MTS TV audience using the application on several screens - today it is available on a smartphone, tablet, laptop, computer and TV. About 25% of users connect to the service from more than one screen.

Over the past years, there has been a trend towards a decrease in the size of the screen from which users watch TV and video content: the popularity of watching from TV decreased due to an increase in demand for viewing from computers, then from tablets and smartphones. Now the trend is turning in the opposite direction, the operator notes. Although the largest part of MTS TV subscribers still use it on smartphones, there is a steady increase in the popularity of watching TV programs, films and TV series from large screens.

The ability to watch not only TV channels, but also movies, TV shows, cartoons using an application on a TV, choosing a convenient time and format, again returns popularity to home viewing. The number of MTS TV users through Smart TV, Apple TV, Android TV and Google Chromecast increased by 75% over the year. At the same time, the maximum growth - more than 2.5 times - is observed in the audience segment from 20 to 35 years old: 43% of users of this age category watch MTS TV content, including on TV.

Integration of MEGOGO resources and MTS TV service

In September 2016, MTS PJSC telecommunications operator, MEGOGO and SPB TV video service, developer of OTT TV, IPTV and mobile TV solutions, announced the integration of MEGOGO resources and MTS TV service.

Users of the MTS TV service can watch rating films, cartoons and TV series as part of a subscription to the MEGOGO service, while Internet traffic when viewing content for MTS subscribers will be free.

The launch of the second online cinema in the MTS TV showcase (the first in April 2016 was the Amediateka video service) will be implemented in several stages: from September 20, the online cinema will be available in the mobile version of the MTS TV service; over the next two months, the VOD service will be launched on all platforms where the MTS TV application is available - in the web version and on TVs with Smart-TV function. The full technical implementation of the project, as in the case of Amediateka, was carried out by SPB TV. The aggregation of the cinema with the MTS TV showcase was implemented by MTS subsidiary Stream LLC, which has extensive experience in providing technical support for online services. At the first stage, subscribers will be able to watch video on demand as part of a subscription. The partners' plans include the appearance of premium content from MEGOGO with TVOD access, when watching new or most rated films and TV series is paid separately.

MTS TV starts work on Apple TV

Since December 1, 2016, the MTS TV application has been operating at Apple TV. This is an app for Apple TV, which has both full-fledged TV streaming with more than 130 TV channels and a video-on-demand service at the same time. Apple TV users got the opportunity to watch not only more than 130 TV channels, but also more than 300 films, more than 90 popular foreign and Russian TV series and other content in one application - MTS TV. The technical development of the product was carried out by SPB TV.

The main goal of the SPB TV product is to provide customers with access to high-quality TV and video content anywhere, from any screen, in any format. SPB TV actively expands the functionality of the service and provides access to MTS TV content through a web interface, applications for mobile devices, Smart TV, Android TV and Google Chromecast - these formats are most convenient for those who watch TV irregularly, but highly appreciates the quality of content and access to the latest series and film premieres. The integration of the MTS TV application into formats for watching TV programs, movies and TV series on TVs allows you to provide TV services even to those subscribers who are not connected to fixed MTS communication services - without the need to lay a cable into the subscriber's apartment.