Digital Access ivi.ru
Since 2010
Russia
Top managers:
Makarov Alexander Aleksandrovich
Smagarinsky Yuri Alexandrovich
Vasilkov Nikolai
Competitors: Megogo.net, Tvzavr.ru, Tvigle Media, Zoomby.ru
Owners:
Ru-Net Holdings
Flashpoint Venture Capital (ранее Buran Venture Capital) - 16,3%
East Investment Investment Holding - Baring Vostok Capital Partners - 24,5%
Tiger Global Management
Interros
Winter Capital Partners (WCP) - 6,5%
Russian Direct Investment Fund (RDIF)
VTB Capital
RTP Ventures (Ru-Net Technology Partners) - 15%
Millhouse Capital
Mubadala Investment
History and Performance Indicators
2023
Map of service popularity by country
Fine of 1 million rubles for LGBT demonstration
On July 13, 2023, the Ostankino District Court of Moscow fined an online cinema 1 million rubles for demonstrating LGBT content among minors. The company was found guilty of committing an administrative offense under Part 2 of Art. 6.21.2 of the Administrative Code of the Russian Federation (dissemination among minors of information demonstrating unconventional sexual relations). The maximum punishment under this article provides for a fine in the amount of 1 million to 4 million rubles or suspension of activities for up to 90 days.
According to TASS in Ivi, the company has carried out work to restrict the access of underage users to films and TV shows with an age limit of "18 +," Ivi specialists continue manual and automated content verification.
 | We continue to proactively work with our content base and monitor the correct labeling of all content on our platform, the press service of the online cinema noted. |  |
The reason for initiating an administrative case was the incorrect age marking of the Italian film "Ideal Strangers" - "16 +" instead of "18 +." In a comment to the Telegram channel "Caution, News," a company representative said that the labeling was corrected back in April 2023, when the service received a claim from Roskomnadzor.
The article under which ivi was fined was introduced into the Code of Administrative Offenses in 2022. According to it, video and streaming services are brought to justice. The law prohibits the promotion of "non-traditional sexual relations" among all citizens, regardless of age. Such materials cannot be placed in the media, Internet, advertising, literature and cinema. In the second part of the article, MegaFon and Start, as well as Movix, Peers.TV and Premier services, were previously fined.[1]
2022
Oleg Tumanov resigned from the board of directors
On May 18, 2022, Oleg Tumanov was announced to leave the post of chairman of the board of directors, online movie theater ivi which he founded. According to the press service of the company, Tumanov decided to focus on new projects. More. here
Start the automatic function of skipping the splash screen and credits
On April 18, 2022, the IVI Online Cinema announced the launch of an automatic function for skipping screensavers and credits. It allows you to watch episode after episode without being distracted by screensavers and end credits. So far, the function is only available for Smart TV, but in the future subscribers of all platforms will be able to use it.
The function of automatically skipping the splash screen and credits will be especially relevant for those who like to watch an entire season in one sitting or simply cannot break away from their favorite series and arrange continuous marathons for several episodes. IVI strives to save users time and gives them the opportunity to skip the same type of screensavers and credits. Now you don't have to reach for the remote or mouse computer to move on to the next episode. When the events of the previous series end, the pre-boot of the next one starts, which makes the transition as fast as possible and allows the viewer to remain completely immersed in the universe of his favorite series.
The function is an evolution of manual skipping of credits and screensavers that appeared in IVI applications several years ago. Since its launch, it has enjoyed great popularity among viewers of the online cinema, and the company decided to automate it for the most comfortable viewing. It will become indispensable for those who want to save time watching TV shows and not be distracted by rewinding screensavers and credits.
| | We know that users on average watch 2-3 episodes at a time and often perform routine actions to switch episodes and skip credits and screensavers. At the same time, many series serve as a background for doing household chores, and the search for a remote control only distracts viewers from their activities or immersion in the atmosphere of the series, "said Artem Lebedev, Deputy General Director for Product Development IVI. - We are constantly working to improve the experience of our users and try to make sure that every viewer of the platform gets the most out of seamless content viewing, and therefore we are the first on the market to automatically skip identical credits and screensavers. | |
Nikolai Vasilkov - the new general director of ivi
On April 11, 2022, it was announced the appointment of Nikolai Vasilkov as the new general director. online movie theater ivi In this post, he will replace the founder of the company, Oleg Tumanov who will remain in ivi and take the post of chairman of the board of directors and will be responsible for the development strategy of the video service. More. here
2021
Revenue growth by 1.5 times, up to 12 billion rubles
In 2021, ivi's revenue reached 12 billion rubles, which is one and a half times more than a year earlier. Most of the income (about 62-63%), as reported on February 28, 2022, fell on the sale of subscriptions, and the rest was taken by advertising and payments for a specific film.
At the same time, the number of subscribers to the online cinema does not disclose. By the end of 2020, it had 4.4 million users with access to paid content.
At the beginning of 2022, ivi took 11th place in the ranking of Forbes the 30 most expensive companies (RuNet in 2021 it had 13th place and $709 million). In 2022, the estimate also increased (Okko from $453 million to $538 million) and (Megogo from $209 million to $270 million), and the total value of the rating participants fell from $75.3 billion to $58.5 billion.
According to TelecomDaily estimates, in 2020, video service revenues in Russia amounted to 38 billion rubles, in 2021 - approached 50 billion rubles, writes Forbes.
By February 2022, shares in the ivi online cinema were distributed as follows:
- Baring Vostok owns 24.5%;
- Flashpoint Ventures — 16,3%;
- RTP GlobalLeonid Boguslavsky - 15%;
- VTB - 8.8%;
- MillhouseRoman Abramovich and Invest AG of his partners Alexander Abramov and Alexander Frolov - 8.8%;
- Mubadala и Ayar International — 7,5%;
- Winter Capital — 6,5%;
- Lighthouse Strategy — 5,5%.[2]
According to the analytical company TMT Consulting, in 2021 ivi remained the leader of the Russian online cinema market. The company's revenue, excluding income from the sale of licenses for content of its own production, according to experts, increased by more than a third (all revenue - by 41%). The company managed to attract the largest investment volume in its history last year, which will be aimed at further development of the service, in particular - at production of its own content and improvement of the technology platform, the study says.
Cooperation with Star Media in the production of TV series for the IVI Originals line
The ivi online cinema on August 23, 2021 announced the conclusion of a strategic partnership agreement with Star Media. As part of a two-year cooperation, it is planned to launch at least eight into development, and into production - five projects that will join the IVI Originals line and will be exclusively available to platform subscribers.
Raising $250 million from RDIF and other investors
On May 25, 2021, the Russian Direct Investment Fund (RDIF) announced an investment of $250 million in ivi. Investors in the new round of financing of the online cinema included VTB Capital, Invest AG Alexander Abramov, MillhouseRoman Abramovich, Baring Vostok, Flashpoint Venture Capital, as well as several leading sovereign wealth funds of the Middle East.
Details of the agreement were not disclosed. Businessman Together, they invested about 30% of the round amount, and most of it new investors, according to a source "" familiar with the terms of the deal.
According to the head of the RDIF Kirill Dmitriev, the new investments will support the development of the ivi service business, which has more than 50 million unique users per month.
ivi CEO Oleg Tumanov clarified that the funds received from investors will be used to expand the content offer, create a wide base for the production of their own content and attract talents.
It is noted that as a result of the round, VTB along with the Baring Vostok funds, RTP Global Flashpoint, will become one of the largest shareholders in ivi and will receive representation on the company's board of directors. VTB Capital clarified that the company's board of directors will include the head of the private equity business Timofey Demchenko.
VTB Capital's participation in the ivi round speaks "of an eye on IPO," said analyst Raiffeisen Bank Sergei Libin.
| | Online video is more than a hot topic, but there is high competition, and it cannot be said unequivocally that the investment will pay off if there is no IPO, "he said in a conversation with Kommersant. | |
According to the expert, ivi is the leader in the video platform market, but similar services are being developed by MTS, Yandex, Rostelecom and other corporations that have an advantage in bundling subscriptions with other services.[3][4]
Open letter from Russian online services against anti-competitive behavior of Yandex
On March 18, 2021 TAdviser , information came to the disposal that the Russian Internet the companies signed an open letter in which they expressed concern about the abuse of the dominant position in the search market by "" and Yandex supported the decision that FAS obliged the IT giant to eliminate privileges to promote its own services in this market. More. here
2020
Revenue growth by 44%, to 8.8 billion rubles
The revenue of the ivi online cinema at the end of 2020 increased by 44% compared to 2019 and reached 8.8 billion rubles (excluding VAT). Most of the service's revenues (about 80%) fell on a paid access model - the company earned 7.1 billion rubles on this, which is 52% higher than a year ago. In 2019, the share of paid access in ivi revenue was measured at 76%.
The average monthly audience of viewers who pay ivi to watch content in 2020 reached 49 million people, an increase of 9% compared to the previous year.
The company's advertising revenue (more precisely, advertiser budgets for advertising) in 2020 increased by 18% and amounted to 2.3 billion rubles. Ivi noted that in 2020, the Internet cinema expanded the offer for advertisers and added product placement in IVI Originals projects, cross-platform special projects with a promo page on Smart TV, Roll + and interactive formats with QR codes. The fastest growing segment remained the monetization of inventory on Smart TV platforms.
| | An important driver for the entire business of the online cinema is the content offer: exclusive digital premieres, own production under the ivi Originals brand, deals with TV channels and the development of catch-up and catch-forward models (showing content before or immediately after the broadcast), the company said. | |
According to ivi, the total audience of the service by the end of 2020 increased to 60 million people (+ 15% on an annualized basis). The growth in the total duration of viewing content amounted to 50% - 1.5 billion in 2020 against 1 billion hours in 2019.
At the end of 2020, the number of content units in the ivi catalog increased by 25%, to 100 thousand items. In particular, in November, the cinema presented more than 30 projects of its own production within the ivi Originals line.[5]
ivi - among the European companies that attracted the most investments in 5 years
Ivi enlists JP Morgan Chase to prepare for IPO
At the end of January 2020, it became known about Ivi's plans to enter the American stock exchange. In preparation for the IPO, the Russian online cinema was attracted by the investment bank JP Morgan Chase.
On which site Ivi intends to place its securities, it is not reported, but, according to Kommersant, the choice is made in favor of Nasdaq. The IPO should take place in 2020.
As one of the sources told the publication, the successful IPO of the recruiting service Headhunter in May 2019 spurred on active preparations for the placement of ivi. According to a top manager in the media market, earlier going public for online movie theater was only a plan, but now it has become a "priority task."
In 2019, ivi did not want to come under the control of a strategic investor, because it planned to "attract investments, increase the content base, raise its value, and then go public," said a source close to one of the shareholders of the online cinema.
| | They need money for development, and new investors do not come in, "the source explains. | |
Another interlocutor of the newspaper believes that the content market is becoming "very capital-intensive and heated," while ivi, unlike its main competitors, has been left without a large partner and outside ecosystems, so it becomes more vulnerable, which pushes it to seek investment or prepare for an IPO.
The analyst Finam Group of Companies Leonid Delitsyn estimates Ivi's value at $720 million, citing a competing service multiplier Netflix and projected ivi revenue for 2019. According to the expert, underwriters in an IPO are likely to value it at $700-800 million.
Earlier, the general director and founder of Ivi, Oleg Tumanov, repeatedly spoke about the possibility of the company going public. In 2018, it was about an IPO by 2020, if the next collapse of the ruble does not happen.[6]
2019
IFRS revenue growth by 55% to RUB 6.1 billion
- Vyruchka onlayn - kinoteatra vyrosla by 55% and sostavila 6.1 billion rubles. excluding VAT under IFRS.
- The average monthly audience of service grew by 14% and exceeded 50 million unique users.
- The paying audience of the online cinema doubled and reached 2.2 million people.
- The total viewing duration for 2019 amounted to 1 billion hours, of which 400 million hours fell on the paying audience.
- Revenue of the paid ivi model in 2019 increased by 68% and amounted to 4.6 billion rubles. excluding VAT, occupying 76% of the total revenue of the service in 2019 (70% in 2018).
- Gross revenue from the advertising model (that is, advertisers' budgets for advertising) increased by 27% and amounted to 2 billion rubles. excluding VAT.
- The fastest growing revenue segment of the advertising model remains the monetization of inventory on smart TV platforms.
Launch of payment by QR code together with Sberbank
On December 30, 2019, Sberbank announced that, together with the ivi online cinema, they launched an option for users who prefer not to pay with a bank card on the Internet. In order to pay for purchases on ivi, it is no longer necessary to enter card details. It is enough to scan the corresponding QR code through the Sberbank Online application and confirm the purchase in the application itself. Payment by QR code through the Sberbank Online mobile application at the end of December 2019 is available only on the web, but in the very near future it will appear for Smart TV users. Read more here.
Russian Direct Investment Fund to invest in ivi online cinema
The Russian Direct Investment Fund () RDIF will invest online movie theater in ivi, reports in June 2019 RBC , citing a statement by the head of the RDIF Kirill Dmitriev at a meeting of investors with the President of the RDIF Russia Vladimir Putin[7]
According to Dmitriyev, the consortium, which includes RDIF, and along with it other investors, including Baring Vostok, will invest about $40 million in the ivi online cinema. The deal will close before the end of July. Dmitriyev clarified that now ivi occupies 42% of the online cinema market in Russia. According to a RBC source, RDIF acquired a minority stake in the service. Which of the shareholders acted as the seller is not specified.
1 billion rubles for the production of own TV series
The ivi online cinema intends to invest in the production of its own TV series. In the coming year, the video service is ready to invest 1 billion rubles in such projects. The production will be carried out by the ivi Originals division created in May, said Oleg Tumanov, general director of the online cinema. ivi plans to work with different formats, Vadim Levin, ivi production director, told RBC in May. These are mini-series for a young audience with the timing of one episode for 5-10 minutes, and large series with the participation of stars.
By the end of 2019, ivi will launch about ten mini-series, five premium series, ten full-length films, two of which are in partnership with foreign studios, says Vadim Levin.
According to him, it is planned to attract leading producers to shoot their own projects. In particular, they are now at the final stage of an agreement with the general director of World Russian Studios Yuri Sapronov (TV series Walking Through the Torment, Dzhuna, Personal Matter of Captain Ryumin), negotiations are also underway with the founder of the production company Sreda Alexander Tsekalo (TV series Trotsky, Gogol, Sparta). ivi plans to shoot a series about ethnic drug addiction in Moscow - "South-West" with "World Russian Studios." A joint project with Environment has not yet been defined.
The situation in the video services market is pushing to invest in ivi's own production. Its volume is increasing every year, but competition is also increasing, explains Oleg Tumanov. According to him, it is possible to attract a new and retain the existing audience by releasing its own unique content: as evidenced by international experience, leading companies, in particular Netflix, are now following this path.
The bet on original programming allows the service to strengthen the brand, as well as attract new viewers and retain an existing audience, Netflix said in its 2018 report. The company warned investors about possible risks: in the case of its own production projects, the final result may not meet expectations.
Online Cinema Partner Catalog Availability in Beeline TV Package
On April 23, 2019, information appeared that the operator Beeline Uzbekistan launched Uzbekistan the TV multi-platform OTT service Beeline. He became a partner of the project. online movie theater ivi More. here
MTS is negotiating the purchase of the ivi online cinema
According to the source, RBC the mobile operator wants to purchase 100% of the video service and is ready to pay about 20 billion rubles for it. Representative MTS Alexei Merkutov said that he "does not know anything about negotiations with ivi." ivi spokeswoman Ekaterina Godunova declined to comment. One of the ivi shareholders confirmed to RBC that such negotiations are underway and added that "not all shareholders are ready to sell the company at such a price."
2018: IFRS revenue growth by 62% to RUB 3.94 billion
On February 12, 2019, the ivi.ru online cinema reported that IFRS revenue for 2018 increased by 62% and amounted to 3.94 billion rubles.
The average monthly total audience of the service increased by 22% and amounted to 43 million users in December 2018. The total duration of video viewing in 2018 amounted to 918 million hours (an increase of 33% compared to last year).
The average monthly paying audience of the service doubled and amounted to 1.2 million users in December 2018.
The revenue of the paid model in 2018 increased by 87% and amounted to 2.75 billion rubles, occupying 70% of the total revenue of the service in 2018 (60% in 2017). The subscription brought in 66% of the revenue of the paid model.
The key drivers of the paid model include:
- Increasing user loyalty to legal OTT VOD services, growing culture of consumption of paid digital content
- Growth in popularity and as a result, continued growth in sales of TVs with Smart TV function
- Growth of paying audiences on platforms such as Android, web-desktop and web-mobile, which were previously considered less paying platforms
- Content available only on ivi, including content created with ivi
- Anti-piracy initiatives (including anti-piracy memorandum with Yandex)
Net revenue of the advertising model under IFRS (net of deductions to partners) increased by 25% and amounted to 1.19 billion rubles. The fastest growing segment of the advertising model was Smart TV, showing an annual growth of 37%.
An important driver for the entire business of the online cinema is the content offer: digital premieres, in-house production, deals with TV channels and the development of catch-up and catch-forward models (showing content immediately after the broadcast or before the broadcast).
As of February 2019, the ivi catalog has more than 80 thousand units of content. In 2018, deals were concluded with major global studios - Disney, Universal, Warner Bros, Sony, Paramount, MGM, which made it possible to significantly expand the content offer in the subscription with both exclusive and library world hits.
In 2018, film premieres of films created with the participation of ivi took place: "Unforgiven" with Dmitry Nagiev in the title role, "Temporary Difficulties" with Ivan Okhlobystin and Rinal Mukhametov, the film "Happiness! Health! "and many others. All these films 4 weeks after the film premiere became available for viewing in a subscription. Also, according to the catch-up model, digital premieres of such series as "Major" (season 3), "House of Cards" (season 5), "Steel Star" (season 2), "Vanity Fair" and many others took place.
2017
The number of users of the paid ivi service has more than doubled
The revenue of the ivi online cinema in 2017 amounted to 2.43 billion rubles, which is about 55% or 0.86 billion rubles more than in 2016. The average monthly audience of the service grew by 45% and reached 40 million unique users in December last year, the company said in a statement.
The total viewing duration for 2017 amounted to 692 million hours, the duration of paid viewing increased 2.5 times. The average monthly paying audience of the service grew by 136% and amounted to more than 500 thousand users in December. The vast majority of paying users use a subscription.
Revenue of the paid model in 2017 increased by 0.61 billion rubles and amounted to 1.48 billion rubles. It accounts for 61% of total revenue - up from 55% a year earlier). More than half of the revenue of the paid model was brought by a subscription. The key drivers of the paid ivi model include the development of the Smart TV market, anti-piracy initiatives and the growth of a culture of consumption of paid content. Gross revenue from the advertising model amounted to 1.5 billion rubles.
The ivi catalog has more than 62 thousand units of content. In 2017, major transactions were concluded with Channel One, STS and NTV, the service presented three own films
Gazprom-Media Digital will sell ads on ivi
Gazprom-Media Digital (GPMD), a player in the video advertising market, and the ivi online cinema agreed on a strategic partnership at the end of October 2017. GPMD will include ivi in the pool of its Internet sites and from January 1, 2018 will begin selling desktop and mobile inventory in the ivi player on an exclusive basis. Advertisers will have access to all key video advertising formats, including interactive videos and special projects on both platforms.
In 2018, GPMD will focus on monetizing licensed video content. It is expected that an exclusive partnership with ivi will allow GPMD to increase the volume of licensed video equipment on its network and expand the audience in the segment in demand among advertisers (users of the age group 25-44 and the female audience 18-44 years). GPMD will also continue to exclusively monetize licensed content on the VKontakte network.
Thanks to the ivi connection, the weekly coverage of the GPMD video network will increase by 12%, and the daily coverage will increase by 14% (based on the coverage of the GPMD and ivi advertising inventory from 01.10 to 15.10.2017 according to Mediascope Russia 100 +, audience 12-64). At the same time, the increase in weekly coverage among the female audience of 18-44 years will be 14% and daily coverage - 19%. The weekly coverage of the entire audience of 25-44 years will grow by 12%, the daily coverage - by 16%. These segments are most popular among advertisers interested in an active and solvent audience.
| | The market dictates high requirements for the quality of video advertising posted in online video. Therefore, we aim to collaborate with partners with legal content that maximizes the effectiveness of advertising campaigns in terms of visibility and inspection. These tasks are ideally solved by online cinemas, "commented Natalja Dmitriyeva, General Director of Gazprom-Media Digital. - ivi - the largest site on the Runet. We are pleased to see her among our partners and look forward to high demand from advertisers due to the growth of advertising coverage and high-quality inventory. I hope that this cooperation will be long and fruitful for each of the parties. | |
ivi available MTS TV
Since June 2017, the online cinema ivi has become available to users of the application. MTS TV Now mobile TV users will be able to watch movies, animations and the most popular TV series as part of a premium subscription to ivi in the MTS TV application and not pay for Internet traffic when watching content.
2016: The number of paying ivi subscribers reached 350 thousand per month
The gross income of the ivi online cinema amounted to 2.1 billion rubles, and net revenue - 1.569 billion rubles (at the end of 2015, it amounted to 1.05 billion rubles). During the reporting period, the monthly audience of the online cinema increased to 33 million, and the volume of watched hours - to 57 million (compared with 44.2 million in 2015[8].
The volume of the monthly paying audience of the online cinema doubled compared to 2015 and amounted to 350 thousand. About 250 thousand users are those who have subscribed, and another 200 thousand people use transactional products (here it should be borne in mind that audiences intersect with each other).
2015
The revenue of the online cinema Ivi.ru in 2015 exceeded 1 billion rubles. - after paying taxes and deductions to partners, which amounted to another 550 million rubles, told reporters[9]. founder and general director of the Ivi.ru Oleg Tumanov. Revenue growth year-on-year was 46%.
The audience of the cinema in December 2015 amounted to 26.8 million users, the total number of views in 2015 amounted to 2.3 billion. Ivi.ru earns both advertising and paid options for users (for example, watching a separate film costs from 99 rubles, and a monthly subscription to the entire library - 399 rubles). The number of users paying for subscriptions in 2015 averaged about 82 thousand per month. In general, about 165 thousand users paid for films for Ivi.ru. every month In total, since the introduction of paid services in Ivi, about 820 thousand people have used them.
The head of Ivi Oleg Tumanov at a meeting with journalists also said that in some months of 2015, the revenue of the online cinema from paid content exceeded advertising revenues. According to his expectations, by the end of 2016, revenues from paid services may finally bypass advertising sales
According to TMT-Consulting, in 2015, ivi became the market leader in terms of income (both advertising revenues and user payments are included here) - it accounts for a share in 29%, followed by okko (18% share), Megogo (12%), Gazprom-Media (11%, this figure includes revenues from all online video platforms of the holding, i.e. now.ru, RuTube and Zoomby, TNT, etc.), Videomore (10%% and Vi9%)
Ivi.ru received $3.5 million in investments
The Buran Venture Capital Fund (BVC) invested in the fall of 2015 in the Russian online video service Ivi.ru $3.5 million, the Vedomosti newspaper reports, citing the fund's managing partner Alexander Konoplyasty.
The size of the package received by BVC is not disclosed, as is whether the fund acquired an additional issue of the company's shares or bought out the stake of one of the existing shareholders. According to the sources of the publication, BVC bought a small part of the package in Ivi.ru from one of the shareholders of the online cinema, while the company itself does not need investments.
Hemp also assures that the cinema is doing well - the company has shown a significant increase in revenue and profitability due to the transaction business (rent or purchase of video content) and paid subscription.
The last time ivi.ru received investments in 2012, they amounted to $40 million. Then funds were invested in the development of the online cinema by the funds Baring Vostok, ru-Net, Tiger Global, Frontier Ventures and Profmedia holding (later its share passed to Interros).
2014
In 2014, the total number of video views on ivi.ru access platforms amounted to almost 2.2 billion or 390 million hours, the total audience of the paid ivi + service approached half a million viewers, and the business itself reached an operating break-even point at the end of 2014.
As a result, the company's total revenue in 2014 amounted to almost 728 million rubles (+ 54% compared to 2013) (according to the SPARK-Interfax database, in 2014 the service was still unprofitable - 332.7 million rubles) and allowed the entire business to show operating profit at the end of the year, in full accordance with the initially announced business plan.
The main source of income for ivi.ru remains advertising - the audience of several tens of millions of people, as well as the growing demand for video formats from advertisers, ensured an increase in income from this direction. Last year, the demand for interactive formats increased, expanding the possibilities of dialogue with viewers and giving feedback communication to the advertiser, as well as special projects that allow building complex communication campaigns.
- According to the results of the first study of the Russian online cinema market from IKS-Consulting, ivi.ru has strengthened its position as a leader in both audience volume, revenue and other key business indicators.
- In 2014, the online cinema catalog was greatly updated due to cinema premieres in short and ultra-short rental windows (from 1.5 weeks after the premiere in Russia), and also expanded due to contracts with new Russian and foreign copyright holders.
- In 2014, the audience of alternative ivi.ru catalog access screens (smartphones, tablets, Smart TVs) doubled compared to 2013.
- In September 2014, ivi.ru announced the introduction of Full HD, 3D and 4K formats and became the first Russian service to show a feature film for free in 4K.
- In November, ivi.ru was the first online cinema to open a catalog of films that never made it to Russian distribution.
- Throughout the year, all applications of the online cinema for mobile devices, Smart TV and game consoles have undergone significant improvements and updates.
2013
Online cinema revenue rose 95%.
The audience of the site Zoomby.ru in December 2013 has 9.8 million people, the audience of the Ivi.ru is 8.5 million people, the Tvigle.ru is 4.2 million people.
The ivi market share in terms of advertising revenues reached 18% against 16% in the first half of 2012. For the full year 2013, ivi.ru managed to increase revenue by 95%, while, according to online video market players, the entire market grew by 67% in 2013.
The ivi.ru catalog has more than 65,000 content units (as of March 2013) - feature and documentary films, series, TV shows, cartoons and music videos, including catalogs of all Hollywood film studios and music majors, as well as leading European and Russian film and TV content manufacturers. The monthly audience of the project is more than 16 million users who view more than 100 million videos on the site and through mobile and TV applications.
The number of unique users of ivi services reached 19 million per month in the summer of 2013. For comparison, according to the results of the first half of 2012, this figure amounted to 10.7 million. The number of video views on all ivi rental platforms reached 150 million per month against 44.3 million a year earlier.
In 2013, ivi.ru doubled its audience: it amounted to 30 million users, while in 2012 this figure was 14 million.
From the launch of the online cinema in February 2010 to September 2013, the web projects ivi, music.ivi and deti.ivi registered more than 1 billion visits. The forecast for the end of 2013 is 1.25 billion visits.
Over the past period, mobile users have installed more than 7.5 million ivi, music.ivi and deti.ivi applications. This popularity allowed the iOS app ivi to log into the local TOP-3 of free apps of all time for the iPad and get into the "Recommended" on Google Play. The smart TV application of the online cinema was recognized as the best application for Connected TV according to the Big Zyfra award in 2013.
Over the 3 years of the existence of mobile applications, they have been used more than 550 million times. 69% of visits were to the online cinema application, 21% of visits were registered by music.ivi counters and 10% by deti.ivi. At the same time, iOS and Android have almost equal shares in the structure of mobile platforms in terms of the number of downloaded applications (44 and 43%, respectively); 13% of applications are installed on devices with other operating systems.
In total, ivi users have watched videos more than 2 billion times over almost 4 years on all platforms. 61% of video screenings are registered on the websites of services, 20% through mobile applications and 19% through Smart TV applications. The growth dynamics of the number of video views suggests that ivi users are becoming more active viewers, who over time begin to watch more videos.
The number of registered users increased from 416 thousand in the first half of last year to 3.7 million in the reporting period.
The total volume of content in 2013 reached 70,000 units (films, TV shows, TV shows, cartoons and music videos). In 2013, the catalog of video clips grew most noticeably - about 5 thousand more videos became available to music lovers.
- The company doubles business volumes (revenue, audience, viewing duration). The audience has reached 30 million unique users, more than 200 million views are made per month.
- The number of installed mobile applications has exceeded 7 million.
- The application ivi.ru recognized as the best application for Smart TV in Russia according to the national Big Digit award.
- The ivi.ru application was included in the top 5 most popular programs on Samsung Smart TVs, the top 3 on LG Smart TVs and became the most popular in Europe on Philips Smart TVs.
- The ivi.ru mobile application for iOS was included in the top 3 applications for iPads of all time and in the top 10 most downloaded applications on all platforms in Russia.
- ivi.ru recognized as the best online cinema according to the version of the national award "Golden Ray."
Ivi.ru for 2012-2013 fell by almost 1.5 billion rubles
The cost online movie theater of Ivi.ru since the beginning of 2012 has decreased by about 1.5 billion and by the rubles end of 2013 amounted to 3.34 billion rubles,the Kommersant newspaper makes this conclusion from the reporting of ProfMedia, which had a 10% stake in an online cinema.
According to the latest reports of Profmedia Ltd, the cost of 10% of ProfMedia in Ivi.ru at the beginning of 2012 amounted to 481 million rubles, and at the end of 2013 - already 334 million rubles. For this amount, Profmedia Ltd at the end of the year sold this share to its parent company, Interros, Vladimir Potanin. Thus, at the end of 2013, the cost of the entire online cinema could be 3.34 billion rubles.
A source at Interros confirmed that the company retains about 10% in Ivi.ru. In addition to Interros, the shareholders of the online cinema are the investment funds Tiger Global Management, Baring Vostok and others. In the statements, Profmedia Ltd calls Ivi.ru an asset available for sale.
Note that at the end of 2013, the president of Rostelecom, Sergei Kalugin, stated that it would be profitable for the company to acquire a content aggregator with its own library of rights, and cited as an example Ivi.ru.
2012
- The audience of the online cinema exceeded 16 million unique users.
- Signed all 6 Hollywood majors.
- First million mobile apps installed ivi.ru.
- Windows Phone and Samsung Bada apps launched in February.
- In March - Philips Smart TV.
- In July - Windows 8.
- In October - Toshiba.
- In September, ivi.ru attracted another round of investments from current and new investors.
- The deti.ivi project started in October.
In 2012, the online cinema, the first among such services in Eastern Europe, signed contracts with all six Hollywood majors: Disney, NBC Universal, 20th Century Fox, Warner Brothers, Paramount and Sony Pictures. The service cooperates with more than 250 copyright holders on various types of content. The average daily number of video views on all ivi.ru resources reaches 3,700,000, with the greatest growth noticeable in the segment of watching video from devices: smartphones, tablets and TVs with Smart TV function.
In addition to the online cinema ivi.ru, the service is developing several more separate projects:
- music.ivi.ru is a free service for watching music videos, launched in October 2011. More than 25,000 videos from the best Russian and foreign artists are available for viewing. The company collaborates with the largest major music studios (Sony Music, Warner, EMA and others). The total attendance of the project is more than 1,300,000 visitors per month. Available on the web and mobile *.
- ivi + is a premium paid catalog of the best Hollywood films, the rental of which recently ended in cinemas, as well as the best cinema from the catalogs of major studios. All content is available either with payment per view (59 - 79 rubles), or by subscription (29 rubles per day or 299 rubles per month).
- deti.ivi.ru is a project developed specifically for the smallest spectators ivi.ru. The service started in October 2012 on several platforms at once: in the web and on the iPad. The catalog has 9,000 cartoons and children's films. deti.ivi.ru applications are available for devices running Android OS, as well as on Samsung Smart TVs. The total attendance of the project exceeds 350,000 visitors per month.
The philosophy of ivi.ru is to give each user the opportunity to watch a movie anywhere where there is the Internet, on the screen of any device that has a connection to the Network.
2011
In August 2011, the first ivi.ru mobile application appeared for devices running Android OS, followed by a version for iOS. Today, videos on the ivi.ru can be watched from a mobile device running on any popular operating system. In addition to the above, these are Windows Phone, Samsung Bada, Windows 8 and Symbian ^3. In addition, the ivi.ru application is preinstalled on 95% of Smart TVs sold in Russia by all major manufacturers: Samsung, LG, Philips, Sony and Toshiba. In addition to the main film service, music.ivi.ru and deti.ivi.ru. projects are available on the devices.
- In March, ivi.ru received an award in the Golden Site competition in the nomination Television, Film and Radio.
- In August, the ivi.ru entered the TOP 5 video resources of the Runet according to the TNS Web Index.
- In August, an application for the Android operating system was released (2.3 and higher).
- In November - iOS app.
- In December - an application for Symbian^3 (Anna, Belle).
2010
- On February 26, the opening day, the ivi.ru site was visited by more than 180 thousand people.
- The annual number of views reached 230 million, and the monthly audience - 4.5 million.
- In September, in the ROTOR competition, the site received the Grand Prix in the nomination "Film Site of the Year" and 1st place in the nomination "Opening of the Year."
- In November, the service became a laureate of the Runet Prize in the nomination "Culture and Mass Communications."
- The music.ivi project has started.
Notes
- ↑ "Evie" fined for lack of marking "18 +" in films with LGBT people
- ↑ Samurai in the cinema: why the founder of ivi Oleg Tumanov is not afraid of Sberbank and Yandex
- ↑ Investors uploaded ivi. The service raised $250 million from new and old shareholders
- ↑ of RDIF and partners invested $250 million in IVI, the largest Russian online cinema
- ↑ ivi online cinema revenue up 44%
- ↑ Ivi will appear on the stock exchange
- ↑ , will invest in the Baikonur cosmodrome and the ivi online cinema.
- ↑ ) The number of paying ivi subscribers reached 350 thousand per month
- ↑ The revenue of the largest online cinema for the first time exceeded 1 billion rubles
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |