Сравни.ру

The task of the information and analytical portal "Сравни.ru" is to provide visitors with the maximum necessary information for comparing various products and services and choosing the most profitable option. On the Сравни.ru website, you can compare and choose loans, deposits, a reliable bank, a favorable mobile operator tariff, the best tour, hotel or resort, the AutoCASCO program or calculate OSAGO, the cost of railway tickets, prices for goods and services on the Internet.

The founder of the service for choosing banking and insurance services "Сравни.ру" ^[1] says that the revenue of his project in 2013 increased 5 times and by the end of 2014 should double. In the first months of the year, the company has already earned almost the same as in the entire last year. "Сравни.ру" also earns on advertising and leadership generation, as well as commissions from banks and policyholders for concluded contracts and sold policies. Popkov does not name absolute numbers; the audience of this site, launched in 2009, is three times less than that of "Банков.ру"^[2]

Performance indicators

2019: Revenue of the company "Сравни.ру" amounted to 1.15 billion

In 2019, the revenue of Сравни.ру amounted to 1.15 billion rubles, net profit - 6.9 million rubles. The service earns on commissions from the sale of policies and banking products.

History

2024: Appointment of Sergei Leonidov as Chairman of the Board of Directors

Sergey Leonidov was appointed Chairman of the Board of Directors of Compare.  Alexander Krainik has become the new CEO, who since 2020 has been the director of insurance business development at the company. The company announced this on August 7, 2024. Read more here.

2021

Joining the API Open API

FinTech Associations Open APIs financial Financial services of the Moscow Exchange Marketplaces - and Сравни.ру. will take part in pilot projects to create services using The Fintech Association announced this on December 27, 2021. More. here

Connection of PSB bank

November 30, 2021 PSB announced the accession to the rules Financial of the Сравни.ру marketplace, which in the future will allow issuing consumer credits PSBs directly on the marketplace platform. More. here

2020: Tinkov sold a stake in the Сравни.ру marketplace

On October 19, 2020, it became known about the sale of Oleg Tinkov's stake in the financial aggregator Сравни.ру. It was bought by Baring Vostok and Goldman Sachs. The financial terms of the transaction were not disclosed. The size of investors' shares also remained secret.

According to the Unified State Register of Legal Entities (USRUL), Tinkoff Digital left the shareholders of Compare Holding Limited, which owns the marketplace. This was reported by Vedomosti.

Oleg Tinkov sold a stake in the Сравни.ру marketplace

According to the publication of experts, according to the original plan, "Сравни.ру" was supposed to become part of the large-scale project Tinkoff Digital, and the businessman also needed it to promote Tinkoff Online Insurance. The sale of "Сравни.ру" has nothing to do with the negotiations between TCS and Yandex - we are talking about Tinkoff Digital, so the deal has nothing to do with the history of the sale of the business to Yandex, experts say.

The managing director of the investment company A Partners Aleksei Solovyov noted in a conversation with Vedomosti that there were hardly "strong synergistic effects" between Tinkoff Digital and Сравни.ру, so the investor's exit probably will not negatively affect the business. The audience of the site "Сравни.ру" by October 2020 is estimated at 8 million users per month.

2014: Raising funds from Goldman Sachs and Oleg Tinkov

Oleg Tinkov, together with Goldman Sachs, financed Сравни.ру in 2014 through Tinkoff Digital. At the same time, Baring Vostok became the investor of the resource. The amount of investments was not disclosed, but RBC sources on the market said that at the time of the transaction the service was valued at $5 million. One of them noted that Tinkoff Digital received a controlling stake and an option to increase its stake in the company. RBC interlocutors believed that Tinkov needed the project to promote his insurance business.^[3]

Notes