Зарплата.ру

"Зарплата.ру" is a service for finding work and personnel.

Performance indicators

2019

In 2019, Зарплата.ру 's revenue amounted to 854 million rubles.

History

2022: HeadHunter wrote off 657 million rubles due to depreciation of the service

HeadHunter wrote off 657 million rubles due to the depreciation of the purchased Зарплата.ру service. This became known from the financial report of HeadHunter for 2022, which was released in August 2023.

According to CNews, citing HeadHunter materials, the company's losses are associated with the depreciation of goodwill, which evaluates the company's intangible indicators. As of the end of 2021, HeadHunter's goodwill amounted to 10.63 billion rubles, of which Зарплата.ру accounted for 2.92 billion rubles. At the end of 2022, goodwill decreased to 9.93 billion rubles, of which Зарплата.ру accounted for 2.26 billion rubles, the newspaper reports.

HeadHunter wrote off 657 million rubles due to depreciation of "Зарплата.ру"

According to VTB Capital analyst Ivan Kim, the acquisition of Zarplata.ru will help HeadHunter strengthen its leadership in Yekaterinburg, where the service receives most of the revenue, and Novosibirsk.

In general, for HeadHunter, the deal is strategically justified, and its price of 3.5 billion rubles is considered attractive: HeadHunter acquires a competitor at a price twice as low as its multipliers, - said Alfa-Bank analyst Anna Kurbatova.

Avito Rabota executive director Artem Kumpel believes that for HeadHunter, which is traditionally strong in the white collar segment, a deal with this service is an opportunity to enter the regional blue collar market.

This sector of the labor market - mass specialists, estimated at 37.8 million people, operates on different principles than the "white-collar." The speed and ease of communication between the employer and the potential employee is important here. And the task of the online job search service is to provide this communication, if possible, take over part of HR processes, for example, such as primary selection, "he explained.[1]

2020: HeadHunter bought the Зарплата.ру service for 3.5 billion rubles

On November 24, 2020, HeadHunter announced the purchase of 100% of the Зарплата.ру service for 3.5 billion rubles. The deal has already been approved by the Federal Antimonopoly Service (FAS), it is planned to close it until January 2021.

HeadHunter entered into an agreement on the sale of Зарплата.ру with the former owner of the service, Hearst Shkulev Digital Regional Network B.V.

HeadHunter acquired the Зарплата.ру service for 3.5 billion rubles

According to a press release, HeadHunter has various sources of financing for the transaction, including unused credit lines at VTB and the issuance of public bonds.

After the closure of the transaction, "Зарплата.ру" will operate as an independent subsidiary in the perimeter of the HeadHunter group of companies at the usual web address, the company's team will be retained and involved in further work on the development of the platform.

The acquisition will accelerate the development of HeadHunter in key strategic areas, such as increasing penetration into Russian regions, expanding the reach of the blue-collar audience and the customer base of small and medium-sized businesses, HeadHunter said in a statement.

As the "RBC Novosibirsk director" of the Зарплаты.ру "Yevgeny Vasiliev said, the company does not plan to change the location of its office.

In the near future, "Зарплата.ру" will focus on its main regions of presence - Siberia and the Urals, in the future, the platform may consider options for strengthening its position in other regions, as it has done historically, he said.

According to LiveInternet, by November 24, 2020, "Зарплата.ру" in the list of the most visited search sites is second only to HeadHunter and SuperJob. The site has about 160 thousand visitors every month. In some regions of the Urals and Siberia, "Зарплата.ру" is in the lead.^[2]

Notes