Rebel Foods

History

2019: Attraction of 125 million investments and assessment of the company in $535 million

At the end of July, 2019 attracted $125 million investments and it was estimated at $535 million. Investors Coatue Management Goldman Sachs, Indonesian were among the delivery service of Gojek, etc. Earlier the Russian investors also invested in a startup, turning on AFK Sistema venture fund and ru-Net Holdings.

Dzhaydip Barman is the former consultant of McKinsey created the world's largest Internet restaurant Rebel Foods in which invest in Russia

By the end of July, 2019 Rebel Foods became the world's largest Internet restaurant which offers dozen of different menus - from the Italian cheese pizza to 99 versions DOS, a popular southern Indian lentil and rice flour dish.

Many millenials prefer to order food, but not to prepare the house therefore Evidence Lab predicts that the world market of delivery of food will grow by 10 times by 2030 — to $35 billion.

Founders are going to cover almost all Southeast Asia and the Middle East by the end of 2020, having opened 100 new Indonesian cloud cuisines, including 20 kitchens in the United Arab Emirates.^[1]

2012: Creation of the company

The company was founded in 2012 by the former consultant of McKinsey Jaydeep Barman who realized that despite popularity of the Indian food, the world brand on its preparation and delivery still does not exist. All food in Rebel Foods is cooked in more than 200 "cloud" kitchens called so because they it is centralized service remote client users. Such business model became popular among the companies which are engaged in the product delivery as allows to reduce maintenance costs of traditional restaurants with service staff.

Though the first wave of the startups connected with the power supply product delivery collapsed because of high operating costs, this market changes improbable rates. Cloud kitchens gradually win popularity in the USA and Europe and are unrolled in different options.

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