Mindbox Mindbox

Mindbox is a developer of cloudy the automation platform of the same name. marketing

History

2023: 6th place in TAdviser ranking "Largest SaaS service providers in Russia"

Mindbox took 6th place in the ranking "Largest SaaS service providers in Russia," prepared by TAdviser in October 2024 based on the revenue of companies from the provision of SaaS services in 2023. Read more here.

Data for 2023

2022

Over 600 customers

As of April 2022, Mindbox has over 600 customers from e-commerce, retail and FMCG.

Founder

According to the Unified State Register of Legal Entities for April 2022, the only founder of Mindbox LLC is the Cypriot company Mindbox Group Ltd.

2021

Raising $13 million Baring Vostok

On December 9, 2021 Baring Vostok , the fund announced an investment of $13 million in Mindbox. The developers of the marketing automation platform intend to spend the funds raised on launching new and developing existing products, as well as on mergers and acquisitions (). M&A

Under the terms of the agreement, Baring Vostok became a minority shareholder in the company, and a new option pool was allocated to Mindbox employees. 20.48% of the company's shares are owned by OKS Group, a local partner of the Japanese advertising holding Dentsu.

Baring Vostok invested $13 million in Russian marketing automation platform Mindbox

The deal will strengthen our position in three areas at once: product, partners and team. First of all, the investment will double the engineering department and accelerate the development of the product. Secondly, thanks to the examination of Baring Vostok, Mindbox has the opportunity to scale the successful experience of investments and M&A: to consider more larger transactions, "said Alexander Gornik, co-founder and CEO of Mindbox.

According to him, in order to motivate the team for long-term goals and attract the "best people" from the market, an option pool of more than 8% was allocated. At the same time, the culture of self-government with open salaries will remain, since management remains with the founders. All this will increase customer satisfaction and make Mindbox more accessible to more organizations, making marketing more efficient for companies and more useful for end buyers, he added.

By December 2021, the Mindbox platform is used by more than 500 companies representing,, the retail e-commerce technology market for, formations construction, etc. Clients include "," IntersectionDodo Pizza",,," Burger King L’Oréal United Colors of Benetton,,,,,, the 12storeez Panasonic Okko PEAK CIAN.RU Give Life Foundation and "." BARING Yeltsin Center^[1]

Founders

The founders of Maindbox LLC as of September 6, 2021 were:

• Gornik Alexander Lvovich (27.4751%)
• Ivan Georgievich Borovikov (27.475%)
• OKS Group LLC (20.4761%)
• Cyprus-based Damele Holdings Ltd (10.5035%)
• Zotov Roman Yuryevich (3.4996%)
• Voshchinsky Mikhail Petrovich (2.5307%)
• Brown Igor Nikolaevich (1.68%)
• Kudrin Igor Gennadievich (1.68%)
• Anastasia Viktorovna Statsenko (1.68%)
• Ivonin Roman Yuryevich (1%)
• Mikhail Andreevich Kuznetsov (1%)
• Nikita Vladimirovich Prudnikov (1%)

Investing 35 million rubles in online email designer Letteros

Logo in 2016

On May 27, 2021, Mindbox announced an investment of up to 35 million rubles in Letteros. Under the terms of the agreement, at the first stage, the investor will receive 10% of the startup, in the future he will be able to increase his share. It is noted that the investments are designed for a two-year period. Read more here.

2010: Mindbox Education

In 2010, the team took the name Mindbox and began to develop as a product company offering CRM to automate B2C marketing.

2006

Ivan Borovikov's company "IT&COM" invited the developer Alexander Gornik, the future co-founder of Mindbox, to cooperate.

Notes