Dodo Pizza

Dodo pizza, or Dodo pizza, (Dodo Franchising LLC) - the company specializes in the production, sale, delivery of food. Included in Dodo Brands.

History

2024

Appointment of Dmitry Solovyov as CEO

At the end of August 2024, he Dmitry Solovyov appointed new CEO of Dodo Brands, which owns the Dodo Pizza, Drinkit and Doner 42 franchises. He replaced Alena Tikhova, Fyodor Ovchinnikov, former CEO and founder of Dodo Brands, wrote on his Telegram channel. Read more here

Change of registration to Kazakhstan

On January 10, 2023, it became known that Dodo Brands was changing the jurisdiction of the holding company. There will be a change in the registration of the organization from the British Virgin Islands to Kazakhstan.

As Lina Naumova said in her Telegram channel, from January 1, 2024, who holds the position of chief financial officer of Dodo Brands, the procedure was approved by the board of directors. It provides for the redomicitation of the company to the Astana International Financial Center in Kazakhstan. Shareholders will vote in absentia to approve this resolution. Each voting participant will individually receive a form for collecting votes.

Dodo Brands changes holding company jurisdiction

On December 15, 2023, the Board of Directors approved the redomicilization of the holding company from BVI to the Astana International Financial Center (Republic of Kazakhstan), Naumova said through a Telegram channel.

At the same time, on January 1, 2024, the founder of Dodo Brands Fedor Ovchinnikov officially resigned as CEO of the company. The new head was Alena Tikhova, who holds the position of head of Dodo Brands in the United States. She will develop business in international markets, in particular, in Dubai. Ovchinnikov himself will remain a shareholder of the company and one of the members of its board of directors.

This year we reached a new symbolic level - the number of Dodo Pizza pizzerias in the world exceeded one thousand, and the chain's revenue almost reached the psychological mark of $1 billion and amounted to $985 million. Our startup Drinkit Coffee begins active development and we believe in its global prospects, - said Ovchinnikov.

As of late December 2023, the pizza chain has 1,027 retail locations, according to official figures from Dodo Brands. At the same time, only during December 2023, 16 new institutions were opened.^[1]

2023: The departure of founder Fyodor Ovchinnikov from the post of general director of the company

At the end of July 2023, it became known about the appointment of a new CEO of Dodo Brands (brands Dodo Pizza, Drinkit, Doner 42) - Alena Tikhova, the head of the company in the USA, became it. She replaced the founder of the pizza chain Fyodor Ovchinnikov. Read more here.

2022

Entering the UAE market

As it became known on October 17, 2022, Dodo Brands launches the Dodo Pizza chain in the UAE: the company bought an existing pizzeria in the Dubai Marina residential area. For the first time, a pizzeria and a Drinkit coffee shop will be located in one room, Fedor Ovchinnikov, founder of Dodo Brands, wrote on his Telegram channel. The launch of the pizzeria and coffee shop is scheduled for November-December 2022.

The purchase of the existing pizzeria greatly accelerated the launch of the business, which will give a huge amount of information about the new market. It will be in a certain sense a test laboratory, - said Ovchinnikov. Ovchinnikov did not name the amount of investments.

"Dodo Pizza" begins to work in the UAE

We do not yet understand how much we spent: we need to make cosmetic repairs before opening, "he explained.

The project was opened at the company's own expense, the pizzeria and the coffee shop will be corporate, partners were not involved in the deal.

Ovchinnikov also announced the search for locations for the opening of individual flagship points in Dubai.

According to him, there were no problems with entering the UAE market, "the work of the entire system is well established there," the entrepreneur noted.

The Russian market remains very important for us, but we have always aimed to develop globally. Therefore, the discovery in such a large international hub as Dubai is a logical continuation of this strategy, says Ovchinnikov.

In addition to Russia, Dodo Pizza operates in 15 countries - Germany, Estonia, Romania, Vietnam, Kazakhstan and others. Earlier, Dodo Brands announced the opening of Dodo Pizza in Azerbaijan, Serbia, Cyprus and Armenia in 2023.

According to the analytical agency INFOline, by 2022 Dodo Pizza is the fastest growing chain in the Russian catering market. It includes 700 outlets (36 own pizzerias and 654 franchised).^[2]

The use of the brands "Red and White" and "Dodo Pizza" by fraudsters to steal money from citizens

For July-August 2022, the team RTK-Solar"" discovered more than 2,000 malicious ones that were domains used by attackers for phishing the massive on behalf of the brands "" and Red and White"Dodo pizza." Under the pretext of receiving pizza or a bottle of wine for just 1 ruble card victim, she was tied to a non-existent paid service with regular debits. It is blocked for September 2022 attack , but in the coming months it is possible to reincarnate this scheme in a new form. The company announced this on September 12, 2022. More. here

Sale of UK business

In August 2022, it became known about the sale of the British business of the Russian fast food chain Dodo Pizza. The founder of Dodo Pizza, Fyodor Ovchinnikov, sold his stake in Dodo International Group Limited, which is a legal entity of a restaurant chain in the UK. Ovchinnikov owned at least 75% of the company, but in March 2022 announced his departure from the British market. Read more here.

2020

Share in the market for delivery of ready-made food for September - 7.0% (-0.2 pp)

Market Shares of Leading Players in the Ready-Made Food Delivery Market, 2019 - 2020

Change the name of the parent organization to Dodo Brands

Dodo Pizza changed its parent company name to Dodo Brands. This was announced on July 29, 2020 on his Facebook page by the head of the global b2b marketing department of the company Maxim Kotin.^[3] According to the user agreement on the website of the pizza chain, the company's legal entity is called Dodo Franchising.

The company is "looking to evolve" into a multi-brand food service group, Kotin said. For July, Dodo Brands has three brands: Dodo Pizza, Doner42 and Drinkit (coffee shops), he said. The name Dodo Brands just reflects the transformation taking place in the company and contains three letters D, with which the names of the brands begin.^[4]

2019

Cyber risk insurance at Sberbank Insurance

On July 11, 2019, Sberbank Insurance announced that it had insured Dodo Pizza's information systems and resources against cyber risks, including software, corporate email, Web site, cloud service and databases. Read more here.

Opening a cashless pizzeria in China

"Dodo Pizza" opened the first "pizzeria of the future" in Hangzhou, China. Its uniqueness lies in the fact that there are no cash desks in the institution - all payment is made through a special application in WeChat, which allows you to process orders faster and in a larger volume. In addition, a futuristic design project with audiovisual design of the space was developed. Everything in the new pizzeria, from recipes to branding, was specially adapted to the features of the Chinese market.

"Dodo Pizza" opened a "pizzeria of the future" in Hangzhou

The lack of cash registers and the ability to easily pay through a special application on WeChat will allow you to process more orders during peak hours, and the unusual video interior, which includes walls with digital media displays and neon lighting, creates a unique atmosphere when visiting a pizzeria. The pizzeria operates on the basis of its own technological web platform Dodo IS in the cloud Microsoft Azure, which is integrated with all internal processes.

To reduce the time for cooking pizza to 3-4 minutes, a special "pre-baked" basis using Italian technology will be used. The dough for it is made outside the pizzeria, which will save on kitchen space and, accordingly, on the cost of rent, allowing you to choose more expensive locations with more cross-country ability. The menu was also adapted to the features of the market: there were such tastes as, for example, eel with tofu cheese and duck with tangerines.

Pizzeria menu adapted to the peculiarities of the market

The decision to completely change the traditional "Western" model was made by the company after an attempt to launch a classic format pizzeria in China. Dodo Pizza conducted an analysis of the features of consumer behavior to take them into account when restarting.

A futuristic design project with audiovisual design of the space was developed for the new pizzeria

The opening of the "pizzeria of the future" was the first stage of the plan for the expansion of Dodo Pizza into the Chinese market. According to the results of piloting the model, by the end of 2019 it is planned to open several more technological pizzerias. The company will scale according to the franchise model. To do this, she will also use her Dodo IS technology web platform in the Microsoft Azure cloud. In 2020, the company plans to open a center for the production of frozen dough for pizza, which could potentially provide products to all pizzerias of the chain in China.

2016

"Dodo Pizza" regained the erroneously written off 10 million rubles

On December 29, 2016, Dodo Pizza managed to regain 10 million rubles, which, due to a failure in the system, were mistakenly transferred to customers throughout Russia for orders already paid.

The case was completely atypical, says Fyodor Ovchinnikov, founder and CEO of the company: "The first analysis showed that the chances of returning 10 million were very low. There is a real threat of losing a huge amount for our company. Everything was aggravated by the fact that less than a week remained before the New Year holidays. Due to our mistake, our franchisees returned the money. We were ready to do everything so that our partners did not have cash gaps before the New Year. "

According to him, the service team provided invaluable assistance. " By the Yandex.Money evening of December 24, when the Dodo Pizza website mistakenly canceled more than 10 thousand transactions, they had already joined the work, including the CEO. Maria Gracheva

A project team met on Sunday afternoon to resolve our case and discuss an action plan. And the guys found a solution! A tremendous amount of work has been done to legally return more than 10 thousand transactions of many acquiring banks, "says Fyodor Ovchinnikov.

By 18:00 on December 29, Yandex.Kassa, with the help of which payment is made on the Dodo Pizza website, returned 100% of the money to the accounts of the company's partners. "We managed to get out of this difficult situation without any tangible losses," says Fyodor Ovchinnikov.

For the return of 10 million rubles, Fedor Ovchinnikov decided to deliver pizza for free to all Yandex.Money offices in Moscow, St. Petersburg and Nizhny Novgorod

How exactly the problem was solved, Dodo Pizza promised to tell later.

It is worth noting that not all customers of the company were satisfied with this situation, despite the explanations of Dodo Pizza in sms.

"At first, an incomprehensible return fell on my card. Then came an SMS in which there was not even a hint of "sorry for the inconvenience." But you could at least formally apologize, contact SMS by name, write the date of the order. After all, there is all the information... It still seems to me that globally this situation did not improve the reputation of "Dodo," rather the opposite, "commented one of the customers of the pizzeria Alexei Ukolov.

Due to a failure in the system, Dodo Pizza mistakenly returned 10 million rubles to customers

Due to a failure in the system, the Dodo Pizza company returned 10 million rubles to customers for orders already paid. This was announced on December 24 on his Facebook page by the founder and general director of Dodo Pizza Fedor Ovchinnikov.

He explains that on December 23, the Dodo Pizza website canceled more than 10 thousand transactions of customers who paid for their orders with bank cards from December 16 to 23 for a total amount of about 10 million rubles. The order amount has automatically returned to customer cards. Payment on the site is made using the Yandex.Cash service.

During the last release of the information system, an error was made during the migration of the database from the test environment to the product base, as a result of the error, the system considered that all orders paid on the site were canceled. Yandex.Kassu left the team to cancel all transactions, after which the payment aggregator massively returned the money to the cards to our clients, - explains Fyodor Ovchinnikov.

The problem affected many franchisee partners: each partner of Dodo Pizza works with Yandex.Cash through a common website from its own legal entity. The amount of returns to customers exceeded the receipts for the last day many times, Ovchinnikov noted. According to him, 10 million rubles is a very large amount for the company.

The founder of "Dodo Pizza" Fedor Ovchinnikov for the first time faced a technical failure at a price of 10 million rubles

He immediately tried to contact representatives of Yandex. Yandex.Money explained to the managers of Dodo Pizza that for the first time they face such a big loss and that the company does not have a regular procedure to cancel the refund. If earlier the company canceled such erroneous returns, then it was about 2-3 transactions and Yandex separately contacted each bank.

According to friends of Fyodor Ovchinnikov, the situation is extraordinary. You can't just withdraw money from a client's card: you need to prove that this is not a fraud. "From our practice, returns can be reversed by writing a letter to an acquiring bank. This is a standard procedure and does not take long. As mentioned above, you can repeat payments, but this means that you will pay the commission for acquiring again, "commented on the message of Fyodor Ovchinikov on Facebook, the technical director of the system online payments Payture Valery Ablekov.

I'm sure there is a solution. If you can return 2-3 erroneous transactions through the acquiring bank, then? you can return 10 thousand transactions, "says Ovchinnikov. - Of course, we will draw serious conclusions from this critical mistake. We will not punish people - we will just do everything so that this does not happen again.

Some customers were ready to manually return the money they had transferred by mistake. However, as explained in Dodo Pizza, the company is trying to solve the situation without the participation of customers.

By Saturday evening, December 24, the Yandex.Kassa team joined in solving the problem, the general director of Dodo Pizza later said. Ways to cancel erroneous operations exist, so the situation is not safe, explained TAdviser in Yandex.Money: "The Yandex.Cash desk team, Dodo managers and acquiring banks are working together to return funds."

When it comes to single orders, all processes are controlled manually. But enterprises serving a large stream of customers (pizzerias or cafes) automate many processes - in particular, they configure a special auto-input protocol, and the cancellation of even a large number of transactions by dozens of companies for quite standard order amounts looks completely standard for the system, - noted in Yandex.Money.

Notes