Gracheva Maria

Gracheva Maria

Biography

For ten years, Maria Gracheva led her own advertising agency Breakthrough.

2006: Yandex.Money: from marketing director to CEO

In 2006, Maria joined Yandex.Money as marketing director. In 2011, she became the director of development of Yandex.Money. She was the author of a number of new products, in particular, the Yandex.Money bank card. She was engaged in services that made it possible to replenish the wallet from a bank card and transfer electronic money to it. Later she was appointed general director of Yandex.Money. In March 2017, Ivan Glazachev took the position of general director at Yandex.Money. It was announced that Maria Gracheva will continue to work in the company as a development director and will focus on new fintech projects and research into new markets.

Now Yandex.Money is confidently leading both among electronic wallet services and among payment solutions for business. The contribution of Maria and her team largely determines the reliable position of the company, "said Alexander Shulgin, general director of Yandex in Russia. - Maria has been leading various directions at Yandex.Money for more than ten years and knows all the subtleties of this business. We appreciate its achievements and hope that the new CEO will not only consolidate the success of the company, but also significantly expand its activities - it will help create an ecosystem that can accommodate and meet all the payment needs of people and companies in any life and business situations.

Later, Maria Gracheva managed to work briefly as the head of Digital Signage in Russia and the CIS of Intel.

2017: Alliance Director at Addreality

In May 2017, she joined the Russian software development company in the field of Digital Signage and client analytics Addreality as director of technology alliances.

In this position, Maria is engaged in the development of relations with local and global manufacturers of equipment and software solutions, develops the distribution channel of OEM-licenses Addreality, contributes to the evolution of the platform, introducing innovative approaches to monetization and analytics, and also develops its user advantages for entering new market segments.