Letteros is a modular e-mail designer launched in 2020. Users of the service do not need to independently develop the design and layout of the letter, select fonts and colors - they can be customized according to unique templates in the Letteros modular editor. In addition, the platform offers checking each link, generating preview letters on all popular devices and exporting the letter to different formats.
The startup was created by the founders of the Mailganer platform and the Mailfit CRM agency Daniil Kozhemyakin and Mikhail Terentyev. By May 2021, the Letteros service is used by S7, Yandex, Skyeng, as well as a number of customers in common with Mindbox, such as Evotor and Aviasales.
History
2021: Raising 35 million rubles from Mindbox
On May 27, 2021, Mindbox announced the investment of up to 35 million rubles in Letteros. Under the terms of the agreement, at the first stage, the investor will receive 10% of the startup, in the future he will be able to increase his share. It is noted that the investments are designed for a two-year period.
Letteros intends to spend the funds raised on improving its platform. The estimated value of the startup according to the results of the investment transaction is not indicated.
According to Mindbox CEO Alexander Gornik, the Letteros deal will be useful for both companies for several reasons. Firstly, 500 existing Mindbox customers and all future customers will be able to create better letters faster, increase conversion and optimize the cost of layout.
Secondly, the expertise of Mindbox, the customer base and investments will accelerate the development of Letteros, new functions will be developed. Thirdly, within the framework of the partnership, it is planned to combine efforts to develop the market: integrate Mailfit layout and email marketing courses into the marketing automation course developed by Mindbox, and Mailfit will become the eighth certified agency for Mindbox implementation, Gornik said.
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