Sellematics

History

2025: 1C bought 51% of Cellematics

The company "1C" acquired a controlling stake in the e-commerce solution developer Cellematics, buying out a 51% stake in the business. The deal, closed in June 2025, will allow 1C to strengthen its position in the market for tools for marketplaces.

Cellematics LLC collects and analyzes data on more than 20 Russian trading platforms. The company develops and implements tools for sellers and brands that allow you to obtain analytical data and manage online sales. Cellematics, according to the company's website, offers customers a wide range of solutions. These include financial analytics, advertising management, pricing, supply logistics, commodity card optimization, and competitive analysis. These capabilities will become more accessible to users of the 1C ecosystem thanks to a set of integrations, the implementation of which is scheduled for the end of 2025.

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Фото: Freepik

The founder of the company, Sergei Molchanov, will retain his position as the operational head of Cellematics LLC. 1C CEO Boris Nuraliev noted the strategic importance of developing the ecosystem for trade, including trading on marketplaces.

Boris Nuraliev highly appreciated the synergy and opportunities to implement the services "Cellematics" in the ecosystem "1C." He stressed that the Sellmonitor service is developing dynamically in the small and medium-sized businesses sector, and Sellematics is the leader in the corporate segment.

Sellematics founder Sergei Molchanov called 1C the best partner for their business. He stressed that almost every Russian entrepreneur is a consumer of 1C products. Sergey Molchanov highly appreciated the opportunity to work within the 1C ecosystem and provide access to modern e-commerce tools to existing customers of the company.^[1]

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