Branded Group

Branded Group is the company specializing in purchase of businesses from the sellers working in Amazon online store. By February, 2021 the group purchased 20 startups in such categories as goods for the house and leisure in Europe, the USA and Asia. Though acquired companies continue to sell the goods through B2B Amazon service, Branded helps them with such spheres as marketing, financing, operational examination and technologies for business management, to provide a business intelligence and other data.

History

2021: Attraction of $150 million investments

In the middle of February, 2021 Branded Group announced attraction of $150 million investments. The main financing of Branded arrives from Target Global which is called "cofounder" of a startup, along with two other cofounders Pierre Poignant and Michael Ronen.

Among other investors - Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures and Vine Ventures company and also individual investments of Mark Pinkus (the founder of Zynga), John Oringer (the founder of Shutterstock) and other heads who worked in such giants of retail as Amazon, Walmart, Alibaba and Lazada.

Target Global invested in the Branded Group company which is buying up business of sellers on Amazon

Branded does not reveal names 20 of the companies purchased by February, 2021, but claims that this list includes a number of the largest companies in the market of Amazon. The startup reported that in total they annually generate $150 million a gross revenue (income to all deductions, but not net profit is meant). One of the reasons for which Branded does not wish to call the acquisitions - attempt to save competitive advantage in the crowded market.

We are glad to make use of our experience in the field of e-commerce for creation of this multibrand platform of the next generation, - Pierre Poynant noted. - Our command has extensive experience of work in the field of transactions, marketing, business development and a supply chain, acting as the best possible partner for entrepreneurs around the world.[1]

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